Director, Value & Access Marketing

Headquartered in Carlsbad, California, and with offices in Boston, Massachusetts, and Dublin, Ireland, Ionis has been at work for more than three decades discovering medical breakthroughs that have redefined life for people with serious diseases. We are pioneers in RNA-targeted medicines, and our platform continues to revolutionize drug discovery and transform lives for patients with unmet needs. With five currently marketed medicines for serious diseases and an expansive late-stage pipeline, we continue to build upon our groundbreaking innovations in science and technology to provide greater value to patients; and we are well positioned financially to deliver on our strategic goals.

At Ionis, we pride ourselves on cultivating a challenging, motivating and rewarding environment that fosters innovation and scientific excellence. We know our success is a direct result of the exceptional talent and dedication of our employees.

With an unprecedented opportunity to change the course of human health, we look to add diverse individuals, skill sets and perspectives to our exceptional team. We continue to invest time, money, and energy into making our onsite and remote work environments a place where solid and lasting relationships are built and where our culture and employees can thrive.

We are building on our rich history, and believe our greatest achievements are ahead of us. We invite you to apply and join us if you're passionate about the opportunity to have meaningful impact on patients in need, our employees, and our organization. Experience and contribute to our unique culture while you develop and expand your career!

DIRECTOR, VALUE & ACCESS MARKETING

SUMMARY

The Director, Value & Access Marketing will play a critical role in the growth of Ionis and its transformation into a fully integrated biotechnology organization, by building capabilities for payer and access marketing for Ionis' innovative products. This individual will be responsible for leading development of the US payer value proposition and reimbursement support and patient services materials that enable patient access for Ionis' launch products. This position will report to the VP, Head of US Market Access and ideally be located at our corporate headquarters in Carlsbad California, or at our Boston office location.

RESPONSIBILITIES

The ideal candidate will:

• Lead value and access marketing strategy and tactical execution plans for launch assets Olezarsen and Donidalorsen for integrated customer-facing field teams

• Drive development of Payer, HCP, and Patient marketing resources for Payer Accounts, Trade & Distribution, Field Reimbursement, Pricing & Contracting, and Patient Services teams

• Develop effective and aligned communication strategy and tools for formulary decision makers (Payers, PBMs, Institutions, etc.) including Pipeline Review, Pre-approval Information Exchange and Value decks and tools

• Collaborate with Payer Account leadership to align on strategy to attain desired breadth and quality of coverage within targeted access accounts in a timely manner

• Develop the promotional plan, programs, multi-channel communications platform and tactics to pull-through market access strategy (training materials, selling resources/tools, and field sales integration)

• Represent US Market Access in key brand activities including strategic planning, launch readiness, training, launch execution, and performance management

• Collaborate with Marketing and creative agency to ensure collateral is aligned with overall brand strategy

• Manage and coordinate cross-functional and cross-disciplinary activity to drive effective development and delivery of customer communications

• Navigate resources through the Promotional Review Committee (PRC) process

• Ensure critical customer and business insights inform analytics and performance reporting to support enhanced strategic and tactical plan evolution and implementation

• Anticipate market dynamics and analyze market data to proactively identify and address channel and customer-level opportunities and threats related to drug access

• Implement and manage vendor contracts to agreed-upon service levels, budgets, and timelines

• Clearly communicate goals, progress, risks, and mitigation plans for critical activities impacting launch to leadership during quarterly business reviews

• Collaborate with Marketing, Trade & Distribution, HEOR, Medical Affairs, Patient Services, and others, as necessary

REQUIREMENTS

• Undergraduate bachelor's degree required, ideally in health sciences or business/marketing; MBA or other advanced degree preferred

• A minimum of 15 years of related experience with a bachelor's degree, or 12 years with an master's degree

• New product launch experience in the US required, preference for specialty drug launch

• Experience with both Pharmacy and Medical Benefit products, with knowledge of rare disease, orphan, or ultra-orphan product experience highly desirable

• Experience working with agencies on creation of materials and obtaining approvals with promotional material review committees

• Strong leadership skills and ability to partner / effectively collaborate across functions to gain alignment, hold external partners accountable, and improve business performance

• Demonstrated ability and proven history of driving projects and initiatives to completion

• Highly organized and detail oriented, with strong project management and presentation and writing skills, proactive communications

Please visit our website, www.ionis.com for more information about Ionis and to apply for this position; reference requisition # IONIS003386

Ionis offers an excellent benefits package! Follow this link for more details: Ionis Benefits

Full Benefits Link: https://www.ionis.com/careers/working-at-ionis/#:~:text=to%20Applicants%C2%A0%C2%BB-,Benefits,-Employees%20are%20rewarded

The pay scale for this position is $200,884 to $260,000

NO PHONE CALLS PLEASE. PRINCIPALS ONLY.

Ionis Pharmaceuticals, Inc. and all its subsidiaries are proud to be EEO employers.