Director, Upstream Marketing, Advanced Technology

Edwards Lifesciences East Irvine, CA , Orange County, CA

Posted 4 days ago

Innovation starts from the heart. Our Advanced Technology (AT) teams harness the imagination, courage, and resourcefulness to think beyond what’s currently possible, and create solutions for patients many years into the future.

If you’re an early-stage innovator, then Edwards AT team is the place for you to take the next steps in your career. We’ll give you the tools and resources you need to create groundbreaking innovations that shape the future of structural heart technology. This is an exciting opportunity for an exceptional marketing professional with significant experience to join a team of experts in Upstream Strategic Marketing in Advanced Technology.

In this role, you will lead upstream marketing activities including new product development, training and discovery. You will drive important activities for our next generation devices including product scope, product requirements, training manuals and plans, business development strategy and execution, as well as competitive intelligence. In a dynamic growth environment, you will be responsible for balancing individual efforts with those of direct reports and other functional departments.

You will collaborate with multiple functions including R&D, strategy, clinical development, quality, regulatory and GHER to ensure market success. This position reports directly to the VP, Strategic Marketing, Advanced Technology. How youll make an impact:

Partner with key thought leaders to anticipate the future market environment and unmet needs Develop robust global product development roadmaps and drive alignment with leadership and cross-functional partners, especially R&D peers Collect, analyze and interpret voice of customer (VOC) in order to define product and market requirements Identify, track, predict, and prepare for competitive strategies as well as the onset of new competitors Design market research and intelligence strategies to drive portfolio development decisions Define differentiating global value propositions for product pipeline Lead market assessments and deep dive projects to inform investment priorities Identify and assess early-stage opportunities for investment including due diligence Effectively collaborate with R&D teams and leadership to drive prioritization and progress of development efforts Develop training content, tools and frameworks that enable excellent patient outcomes and strengthen the differentiation of portfolio Effectively showcase our portfolio of therapies for both internal and external audiences Identify and evaluate marketing process improvement opportunities Plan and direct strategic marketing activities including prioritizing and selecting appropriate projects with overall responsibility for meeting business objectives Develop key relationships with leaders across the organization through exceptional executive communication Demonstrate deep understanding of medical device product development process Provide direction to project teams based on expert understanding of internal and external product and market dynamics (e.g., product functionality, lifecycle, customer research, clinical evidence) Build trust with key thought leaders to anticipate future market environment and unmet needs Partner with external market research vendors and creative agencies Lead and support team through meaningful coaching and development planning What we look for (Required): Bachelors Degree in related field, 12 years of relevant experience in medical device marketing or healthcare industry required Masters Degree or equivalent in in related field, 10 years of relevant experience in medical device marketing or healthcare industry What else we look for (Preferred): Previous experience managing product managers is required Interventional cardiology / structural heart experience is preferred Quantitative decision making with strong ability to interpret and summarize imperfect data Synthesis of complex information into high-level strategic messages, while owning the details Strong analytical skills, presentation preparation and presentation delivery are required Strong leadership skills with an ability to set a vision and develop others Motivates teams to achieve individual and program-specific objectives Demonstrates outstanding business acumen and excellent judgement Embodies a strong work ethic, positive mindset and willingness to question the status quo Manages multiple tasks through effective prioritization Adheres to all company policies, procedures and business ethics codes Must enjoy a fast-paced, complex, and dynamic work environment Excellent interpersonal, communication, presentation, and negotiation skills for a wide variety of audiences, including senior management Consistently pushes self and others to achieve challenging goals and objectives with a track record of executional success based on integrity Domestic and international travel up to 30% Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families. For California, the base pay range for this position is $166,000 to $235,000 (highly experienced). The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.


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Director, Upstream Marketing, Advanced Technology

Edwards Lifesciences