Director, Trade Sales Planning

Red Bull Santa Monica , CA 90405

Posted 1 month ago

Reporting to the Senior Director of Distribution Analytics, you will oversee the trade sales demand plan process and forecast accuracy for Red Bull North America. You will collaborate with Sales, Operations and Finance to define and manage our forecasting process. Accurate demand plans are necessary to proper SKU level production planning by outlet type for the US. Additionally, the Director, Trade Sales Planning will lead our efforts in re-designing CPM, in partnership with our global HQ, to improve field planning efficiency and accuracy.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

Expand all

  • PROCESS

Provide forecast support to the sales teams through Insights, tools, and technical advancements to CPM

Work with sales, marketing, and customer finance to understand demand forecast drivers - by SKU and outlet type for both all products

Build bottom up forecast from the sales teams and well as independent sales forecast based on plans and statistical models

Develop regular forecasting reviews

Advise leadership with demand planning recommendations - both short-term and long-term

Prepare and manage monthly S&OP consensus forecasting volume calls

Work with Operations peers on daily basis to track days of supply and reduce potential inventory issues

Review/redesign process and systems to ensure SKU level accuracy Is maximized by automating or simplifying field input, so teams can focus on exceptions/changes of SKU mix

Partner with Training team to deploy process and tools training

Support training facilitation

  • PROJECT MANAGEMENT

Work with the Finance and IT organizations, both at RBNA and Global HQ, to lead the projects that: Require functional and technical modifications to the tool, have an impact to the P&L and support all reporting, goals and analytics dashboards

Manage status reports, resources, and budgets of the entire sales planning project portfolio

Provide status updates of the entire project portfolio to leadership and global teams

Accountable for project definition, resource requirement, risk mitigation and realistic timelines

Deliver projects on time and within budgets

Responsible for business requirement identification and documentation according to Red Bull's methodologies

Work with IT, Finance, and Business intelligence to define and deliver reports to track progress for measuring the health of the process

Diligently maintain the project management tool to reflect project status

Must learn our internal processes inside and out so that issues can be resolved, and questions can be answered

  • TOOLS

Translate our requirements into relevant projects for IT development

Work together with Red Bull IT and HQ to develop, Implement, and enhance tools to facilitate the forecasting/planning process

  • LEADERSHIP

Lead a team of 2 analysts

Ensure career development for the entire group through the focus of direct feedback

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 8+ years of experience working for CPG companies managing forecasting for accounts. Experience forecasting for accounts (beverage businesses advantageous)

  • Distributor and Supplier experience

  • Experience with Sales & Operations consensus calls: objectives, outcomes, and follow-ups.

  • Business acumen in trade promotional planning, sales forecasting concepts baseline, lift, cannibalization, new product Introductions, limited time offers, promotional pre-dip and post-dip, business seasonality, organic growth.

  • Experience with Trade Promotion Management Systems and how they are Integrated with volume planning

  • Experience with statistical analysis model and advance forecasting techniques using tableau, R programming language.

  • Bachelor's degree or equivalent work experience

  • Must be fluent in English, additional language skills an advantage

  • Travel 10-20%

  • Permanent

  • Benefits eligible

WHERE YOU'LL BE BASED

Santa MonicaCalifornia, United States

United StatesRed Bull North America


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Director, Trade Sales Planning

Red Bull