Strategically identify talent and influencers for brand campaigns and programs, in a way that helps maximize ROI and will hit brand KPIs.
Negotiation with talent and influencers for campaigns and brand programs.
Campaign management and execution, which includes ongoing communication between client, brand teams, and talent, ensuring deadlines are hit, deliverables are completed, etc.
Create client-facing case studies and wrap-up reports after completing brand campaigns and activations, which include any relevant metrics.
Manage existing relationships within the digital influencer community (MCN's, Talent Agencies, Content Creators, Media Platforms, etc.) Consistently fielding and building pitch decks for potential new business opportunities and existing agency cliental
Educates UEG colleagues and sister agencies on the latest news within the digital influencer landscape
Assist in the creation of influencer contracts with a strong knowledge in Federal Trade Commission Guidelines (FTC) and standard deal points
In conjunction with internal partners and agencies, contribute content ideas that can express appropriate key brand messaging points in ways that can resonate with the targeted consumer and demographic
Provides client service administration including preparing client status and activity reports, attending meetings and conference calls and compiling competitor coverage
Serves as Project Manager on accounts who will handle financial forecasting, budget parameters, OOP spending, PO submission, SAG-related paperwork, job codes and ensuring all invoices are paid in a timely matter
Stays up to date with emerging technologies, trends and influencers
A bachelor's degree in a relevant field from an accredited college or university
4-6 years' relevant agency experience
Understands key client information including business strategy, industry issues, products and services, key customers and competitors
Social Media Maven You're on top of trends and plugged into the digital community
Exceptional knowledge about not only top tier influencers, but also emerging talent and YouTube channels on the rise
Strong relationships with talent and influencer representatives.
Ability to think creatively on your feet and take initiative to improve or create effective processes
Solid knowledge of industry-leading digital analytics platforms and can navigate with ease
Demonstrates strong work ethic and the ability to provide quality work to clients and teams
Strong interpersonal, organizational and written and oral communications skills
Thrive in a fast-paced environment