Director, Strategy- Razorfish Health, Philadelphia

Publicis Worldwide Philadelphia , PA 19107

Posted 3 months ago

Position: Director, Experience Strategy

About Razorfish Health

Razorfish Health is unique among the roster of the largest healthcare agencies. Here's why:

At Razorfish Health, we were built on re-invention. We were one of the very first digital agencies more than two decades ago, and we have continued to reinvent our agency, our team, and we specialize in re-inventing brands, campaigns and categories every day.

We have the deepest team of credentialed medical scientists, an award winning creative team, and an in-house data analytics team which allows us to understand the insights driving physicians, payers, and patients and to create ideas that help transform our clients' brands.

We have offices in New York, Chicago, Philadelphia, and London with over 300 colleagues, serving a broad base of clients including 4 of the top 10 pharma companies, as well as OTC, biotech and health systems and hospitals.

In a sea of same, we swim differently. Our people are unique. Our perspectives are unique. Find out why our employees are proud to say #IAmARazorfish.

Web: http://www.razorfishhealth.com | Facebook: https://www.facebook.com/razorfishhealth

Twitter: https://twitter.com/RazorfishHealth

Description:

The Strategy team at Razorfish Health is on a mission to make brands' interactions with audiences more memorable, meaningful, and measurable.

We start by developing a deep empathy and understanding for customers and the look to create simple, personal, participatory, and gratifying experiences for brands.

To help deliver on this mission, we're hunting for a Director, Experience Strategy. This role is critical to helping Razorfish translate brand strategy into tangible brand experiences.

If you enjoy being an architect of touchpoints and ecosystems, you should read on.

If you've also held at least two to three different roles senior roles in digital strategy, UX, game design, decision sciences, services design, or social strategy anywhere in the healthcare space, you'd probably make our shortlist.

If you feel duty-bound to put structures in place to ensure strategy is guide executions large and small, regardless of channel or platform, you we're probably born for this job.

In the job

You'll need to be comfortable with uncovering and analyzing technographics. You'll immerse yourself in audience behavior, motivation and interaction with channels, platforms, and technology. You'll stay up-to-date on opportunities in emerging channels and be aware of the latest and greatest platform features. You'll build and strengthen ecosystems and create approaches that help teams do the same. You'll inspire our creatives and strategists to deliver memorable, meaningful, and measureable activation ideas. You'll be the force that will push our work and our clients into the future of experience strategy. You'll build a team of strategists who sees the world the way you do.

Your expertise and experience will be in high demand. On a daily basis our teams and clients will call on you and your team for support. The agency will elevate your voice and profile within the agency's marketing and within the industry at-large. To be successful, you will need to:

  • Partner with Chief Strategy Officer to connect the Strategy Team and rest of the agency to Technology, Media, Analytics, and Engagement

  • Develop relationships with high level clients

  • Drive agency thought leadership and content on innovations, trends, insights, and perspectives regarding the intersection of technology in health marketing

  • Work across agency and with clients to drive tactical brainstorming and planning

  • Develop processes, approaches, and tools for activation planning and development

  • Work closely with Technology to drive the optimal application of technology to brand experiences and ensure the strategic execution of experiences

  • Work closely with Analytics to drive measurement, data capture, the use of third party data, insight mining, and insightful data analysis

  • Work closely with Media to ensure alignment between brand strategy and media strategy and plan

  • Be active in new business development and regularly attend pitch presentations

  • Be a compelling storytelling when sharing and selling ides

  • Be a high EQ manager

  • Enjoy holding a dry erase marker and standing in front of a whiteboard

Required experience

  • 10 years; BA/BS, Graduate degree preferred

  • Healthcare experience not necessary, but also preferred

  • Experience leading digital strategy, UX, social, content strategy, or media teams

  • Deep understanding and interest in Analytics and Technology

About Publicis Health

Publicis Health is the world's premier health-oriented agency network. A division of Publicis Groupe, Publicis Health manages top-tier agencies specializing in promoting innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications. Publicis Health's mission is to be the indispensable force for health and wellness business transformation through the alchemy of creativity and technologyfor good.

With more than 5,000 employees around the world, Publicis Health manages 18 agency brands through 40 offices located in seven countries. Publicis Health brands include Digitas Health, Discovery USA, Heartbeat, in-sync, Langland, Maxcess Managed Markets, Payer Sciences, PDI, PlowShare Group, Publicis Health Media, Publicis LifeBrands, Publicis Resolute, Publicis Touchpoint Solutions, Razorfish Health, Real Science, Saatchi & Saatchi Wellness, Tardis Medical Consultancy, and Verilogue.

Web: www.publicishealth.com | Facebook: www.facebook.com/publicishealth

Twitter: www.twitter.com/PublicisHealth/

Not all applicants will be contacted. Publicis Health is an equal opportunity employer. No vendor/agency solicitation please.


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Director, Strategy- Razorfish Health, Philadelphia

Publicis Worldwide