Director Solutions Marketing

Automation Anywhere San Jose , CA 95111

Posted 1 week ago

About Us

Do you want to make an impact? McKinsey Global Institute ranked automation of knowledge work as #2 in their top 12 disruptive technologies that will transform life, business, and the global economy. We are one of the world's fastest growing software companies and a global leader in Robotic Process Automation (RPA) solutions for G2000 enterprises and corporations across more than 90 countries.

Automation Anywhere Enterprise is the only RPA platform in the industry today that has been proven to scale rapidly and securely to 1000's of bots. There are 650,000+ Automation Anywhere bots currently in production with numerous enterprises running thousands of bots. Our goal is to make it easier than ever to deploy and scale large digital workforces across different business functions and industries. Come join our team and help develop marketing programs and campaigns to educate and engage the market in using the World's Most Widely Deployed Digital Workforce Platform.

Overview

The ideal candidate has experience in leading and driving marketing campaign development and execution and creating engaging content for SaaS or cloud solutions. Experience with industry marketing (i.e. CPG/Retail, High Tech Utilities) or marketing to business functions (HR, Account, Finance, Marketing) is highly desirable. The ability to work collaboratively in a very fast-paced work environment, operate strategically as well as tactically as the situation demands, and drive initiatives with minimal supervision are essential requirements for this role. A strong leader who can manage across all levels of the organization and has the desire to build and mentor a team.

Primary Duties

  • Strategize, plan, and execute go-to-market plans for industry and solutions marketing

  • Work collaboratively with digital marketing to drive campaigns, social and SEO initiatives

  • Understand user and buyer personas for the marketplace, and channel their feedback to the product and operations teams

  • Be a confident speaker, representing the team for internal and external training and speaking engagements

  • Create engaging content to support demand generation and brand building

  • Be an initiative driver, operating with professional maturity, accountability and minimal supervision

Minimum Qualifications

  • 12+ years experience in leading and driving marketing programs and campaigns.

  • Bachelor's degree required

  • Experience at a fast-growing software company or enterprise company strongly desired.

  • Experience in marketing program and content creation.

  • Excellent written/oral communications and analytical skills.

  • Proven leadership and coaching capabilities.

  • Desire to build and train a new team.

  • Reporting in digital tools such as Google Analytics

Preferred Qualifications

  • Experience with Account Based Marketing efforts and ecosystem tools

  • Excellent interpersonal and project management skills.

  • Building digital marketing campaigns through LinkedIn, Facebook and Twitter

  • Experience with CRM (Salesforce) and marketing automation platforms (Marketo)

Why Automation Anywhere?

At our company each person brings their unique talents to work as a team and make a difference.

As the leader in Robotic Process Automation (RPA), we provide a very compelling product where our teams are breaking new ground every day and given an environment to grow their skills and have fun along the way. Our technology is the game changer, and our people give us the edge to better our world and go be great!

Automation Anywhere is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

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Director Solutions Marketing

Automation Anywhere