Director, Social Platform Addressability

LiveRamp is the data collaboration platform of choice for the world's most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases-within organizations, between brands, and across its premier global network of top-quality partners.

Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements.

Mission: LiveRamp makes it safe and easy for businesses to use data effectively.

You will:

• Work closely with our Privacy, Field Team, Publisher Addressability team, Marketing team, and others to ensure we're able to rapidly present and agree on a vision, establish a plan, and integrate with social media platforms to use our RampID or custom addressability solutions.

• Develop strong relationships with the platforms at a senior level and be seen as their advisor for identity.

• Develop a deep understanding of our product and be able to quickly understand a partner's role in the ecosystem and how we can build something together with them.

• Work across a book of social media platform accounts and will support quarterly adoption targets - you'll be responsible and accountable for converting these platforms, from pitch to integration.

In this role, you will be part of one of LiveRamp's most important initiatives - driving the success of platform adoption of our Addressability products and the Authenticated Traffic Solution. You'll work with our Head of Platforms to coordinate closely with commercial, product, and implementation teams to educate platforms on our offering, and ensure platforms successfully deploy RampID or custom addressability integrations. You'll succeed by creatively architecting and assembling our addressability products for different use cases and business problems, handling technical workflows and inquiries, and communicating clearly with platform clients while fluidly coordinating internal stakeholders and processes.

• Platform Business and Technical Development

• In addition to the programmatic ecosystem, we're focused on building RampID or Custom ID integrations with the social media platforms / mini walled gardens. You'll work to identify, contract, and build integrations with incumbent and emerging social platforms. You will work with the Field team to ensure that every platform in your book of business hears the LiveRamp pitch, handle any and all objections, and shape and implement action plans.

• Cross-Team Collaboration

• You'll work closely with the commercial teams, while recognizing that both teams have different immediate priorities and incentives.

• Contracting

• You'll help with contracting with social media platforms help provide advice to the commercial leads.

• Global Platform Extension

• LiveRamp is a global company and Addressability is a global initiative. As such, we want to make sure every social media platform is using our Addressability solutions in every market. You'll work to extend contracts and integrations across all of our markets and work with local market teams to partner with regional platforms.

About you:

• 5-10+ years experience in the AdTech ecosystem

• 3-5+ years in an external client-facing role (e.g. consulting, finance, sales, etc.), great EQ is essential.

• Scrappiness. We don't have all the answers, but you'll need to find them.

• Experience with ad measurement, MTA, or conversions APIs

• Great communication skills internally and externally. Prompt response and action when needed, people rarely need to follow up with you.

• Excellent project management skills must be able to track work streams across various stakeholders and ensure deadlines are met.

• Remarkably strategic, driven, and very entrepreneurial.

• Super independent and self sufficient. You need little management, only coaching and mentorship.

• Type S(tartup) personality: smart, ethical, friendly, cross-functional, hardworking and proactive

Bonus Points:

• Ability to work in ambiguous environments with little direction

• Technical experience with analytical tools, methodologies and design

• Willingness and desire to learn and adopt new skills - both technical and non-technical - in order to craft and deliver the best solutions.

Benefits:

• People: Work with talented, collaborative, and friendly people who love what they do.

• Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.

• Work/Life Harmony: Flexible paid time off, options for working from home, and paid parental leave.

• Whole Health Package: Medical, dental, vision, and disability insurance. Plus mental health support (via Talkspace) and a fitness reimbursement up to $100 per month.

• Savings: Our 401K matching plan-1:1 match up to 6% of salary-helps you plan ahead (U.S. LiveRampers)

The approximate annual compensation range is $165,000.000 to $300,000.00. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, geography, as well as internal equity among our team.

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More about us:

LiveRamp's mission is to connect data in ways that matter, and doing so starts with our people. We know that inspired teams enlist people from a blend of backgrounds and experiences. And we know that individuals do their best when they not only bring their full selves to work but feel like they truly belong. Connecting LiveRampers to new ideas and one another is one of our guiding principles-one that informs how we hire, train, and grow our global team across nine countries and four continents. Click here to learn more about Diversity, Inclusion, & Belonging (DIB) at LiveRamp.

LiveRamp is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, disability, sexual orientation, gender identity, genetics or other protected status. Qualified applicants with arrest and conviction records will be considered for the position in accordance with the San Francisco Fair Chance Ordinance.

California residents: Please see our California Personnel Privacy Policy for more information regarding how we collect, use, and disclose the personal information you provide during the job application process.

To all recruitment agencies: LiveRamp does not accept agency resumes. Please do not forward resumes to our jobs alias, LiveRamp employees or any other company location. LiveRamp is not responsible for any fees related to unsolicited resumes.

More about us:

LiveRamp's mission is to connect data in ways that matter, and doing so starts with our people. We know that inspired teams enlist people from a blend of backgrounds and experiences. And we know that individuals do their best when they not only bring their full selves to work but feel like they truly belong. Connecting LiveRampers to new ideas and one another is one of our guiding principles-one that informs how we hire, train, and grow our global team across nine countries and four continents. Click here to learn more about Diversity, Inclusion, & Belonging (DIB) at LiveRamp.