Director, Social Media Strategy

Oracle San Francisco , CA 94118

Posted 2 months ago

Development of communication programs to promote Oracle's products & services.

Direct all marketing activities within the context of the overall corporate plan for the achievement of short and long term business objectives, increased profit and market control. Be an active member of the global Marketing team to ensure consistency of marketing campaigns and messages. Disseminate key corporate information to the line-of-business and geography operations pertaining to new product development/launches. Act as a liaison with management to ensure that marketing activities are in support of sales plans. Direct marketing resources and budget to be deployed using the most appropriate marketing mix for the line-of-business and/or geography. Ensure consistency between global directions and single-geography and/or line-of-business implementation choices. Implement and monitor advertising campaigns on a line-of-business and/or geographical basis. Maintain necessary contact with major suppliers, agencies, customers, industry associations and government representatives to achieve marketing objectives. Provide effective performance management: set clear goals for all staff, provide regular feedback on performance and conduct a formal appraisal at the conclusion of the fiscal year. Manage the activities of the staff according to overall marketing strategies and budgets. Implement organizational changes in line with changing business & market needs.

Assists in the development of short, medium, and long term plans to achieve strategic objectives. Regularly interacts across functional areas with senior management or executives to ensure unit objectives are met. Software business management experience. Sales and Marketing experience in the IT industry. E-business Internet practical know-how. Professional credentials in Marketing, Academic credentials desirable. Past experience in Sales desirable.

Oracle will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco's Fair Chance Ordinance.

Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.

Oracle Corporate Communications is looking for a Director, Global Social Media with proven expertise at creating, managing, and publishing compelling, brand-worthy social media campaigns and content. The Director, Global Social Media reports to the Vice President, Social Media and assists with developing global social media strategy and executing social marketing programs and content across geographies and lines of business.

The ideal candidate has a strong mix of creative, analytical, and leadership skills. He/She will have a deep understanding of global social media platforms, paid social, measurement, and how to integrate with public relations and marketing teams. Understanding the sales and marketing funnel and how social media can expand the reach of content, attract visitors to owned web properties, and generate leads is also preferred.

Proficient in content marketing, experience sourcing and managing content for a global brand, and international experience preferred.

Roles & Responsibilities:

  • Collaborate with PR, content team, and other key stakeholders to ensure all promotions via social media are coordinated and consistent with the Corporate Editorial content calendar and Tier 1 initiatives.

  • Analyze data and know how to use it to make informed decisions. Constantly test new strategies, new content, and new campaigns to constantly iterate and improve content marketing efforts.

  • Create, curate, adapt, and manage content for specific initiatives/social networks. This may include positioning content for Twitter, sourcing images and graphics to accompany Facebook and Twitter posts, taking and curating photos and videos for visual platforms like Instagram, and developing post copy.

  • Responsible for driving and oversight of Oracle brand channels, may include overseeing campaigns in ERP, Cloud, HCM, and Employee Advocacy; including content syndication, content publishing, gamification strategies, and measuring program performance.

Preferred Qualifications:

  • 8 years working in social or digital media.

  • Deadline driven.

  • Excellent writing skills and attention to detail.

  • Experience managing at least two direct reports.

  • Experience leading social media campaigns and content development.

  • Deep understanding of social media tools and defining metrics for success.

  • Possesses knowledge and experience in the tenets of traditional marketing.

  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.

  • Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.

  • Exceeds at building and maintaining sales relationships, online and off.

  • Is a Team player with the confidence to take the lead and guide other employees when necessary (content development, creation and editing of content, and online reputation management).

  • Marketing degree is welcomed, but not needed with relevant work experience.

  • Bachelor's Degree preferred.

  • Please note the above job description pertains to the current vacancy*

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Director, Social Media Strategy