Director, Social Media And Special Projects

Scholastic New York , NY 10007

Posted 2 months ago

THE OPPORTUNITY

Scholastic, the world's largest publisher and distributor of children's books and a leader in children's media, is currently seeking a Director, Social Media & Special Projects, reporting to the Vice President, Internal Communications and Social Media.

The Director of Social Media and Special Projects is a senior member of the Corporate Communications team and serves as a key strategist, working closely with the Vice President and Executive Vice President. He/she is the lead for company-wide digital initiatives, driving innovation and leadership by working collaboratively with all parts of the business (Children's Book Publishing & Distribution, Education, and International) to create and execute social media campaigns. The role manages a Social Media Coordinator and also serves as producer of the Scholastic Reads podcast and editorial director for the Scholastic corporate blog, On Our Minds (oomscholastic.com).

RESPONSIBILITIES

Specific job responsibilities include but are not limited to:

  • Lead the team that manages Scholastic's vast social media presence across multiple platforms, including generating social media content for various projects and programs, executing content for major campaigns, book and product launches, media moments, thought leadership, and more; tracking social media analytics; and leading the social media consulting team for the rest of the company

  • Train and liaise with managers of social media accounts to share content, ensure consistent voice and tone, and ensure legally compliant use of the platforms

  • Developing a social media strategy to engage and excite Scholastic fans building anticipation for Scholastic's 100th year anniversary in 2020

  • Oversee social media campaign reporting and data analysis to improve understanding of our social media successes, failures, and opportunities for growth

  • Serve as the social media lead within Corporate Communications' crisis communications monitoring and management efforts

  • Lead implementation of social media listening across the company, serving as in-house expert, vendor relationship manager, and ensuring onboarding and training of Scholastic employees

  • Steer rollout of employee engagement tools across the company, ensuring that employees are trained and well-equipped to become brand ambassadors for Scholastic; this includes managing the company employee advocacy social media tool

  • Produce the Scholastic Reads podcast, including directing episode content calendar, leading brainstorms with the Trade and Education publicity and marketing teams to generate episode topic ideas, selecting and securing guests (authors, editors and experts), writing scripts, and providing lead editing direction

  • Create and execute online marketing and social media strategy for Scholastic Reads and collaborate with PR team to identify press opportunities and refine media lists

  • Serve as editorial director and publisher for the corporate blog, On Our Minds

  • Lead development and communication of social media best practices to strengthen Scholastic's social efforts

  • Implement and lead cross-divisional trainings to ensure knowledge-sharing and development of Scholastic's social media managers' skills

  • Oversee audience development efforts and fan acquisition through outreach to influencers, paid social, and corporate partnerships; identify potential sponsorship opportunities, content partners, and advertisers

  • Manage all relationships with third-party social media vendors

  • Approve, proof, and edit social media assets

  • Serve as the company's expert on social media and podcast trends, new technology, emerging platforms, brand voice, and best practices

  • Work on projects as directed by the VP, Internal Communications & Social Media

HOW YOU CAN FIT

Requirements:

  • Minimum 8-10 years managing social media and digital strategy for a brand or organization

  • Excellent writing, editing and oral communication skills

  • Proficiency in design tools (Photoshop, Illustrator) as well as Microsoft programs, including Excel, Outlook, PowerPoint and Word. Familiarity with editing/production tools (Premiere, Audition) a plus

  • Ability to work with multiple teams on multiple projects simultaneously with attention to detail and strong time management

  • Ability to demonstrate both the capability to provide creative direction as well as strong business acumen to provide strategic direction

  • Ability to produce effective ideas under tight timelines

  • Ability to effectively lead a team

  • High level of energy and creativity; a self-starter

  • Proven people management experience

  • Experience with real-time analytics

  • A self-starter with the ability to troubleshoot

  • Strong organizational skills with the ability to prioritize tasks, meet deadlines, and follow through on all projects

  • Ability to maintain confidentiality Strong interpersonal skills and professional presentation

Salary

Commensurate with experience.

WHO WE ARE

Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media. The Company creates quality books and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom magazines and other products and services that support children's learning both in school and at home. With operations in 14 international offices and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail and online. True to its mission of 97 years to encourage the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families. Learn more at www.scholastic.com.

Some benefits that we offer:

  • 100% vested of 401(k) Retirement Plan after 5 years employment

  • Up to 1M worth of supplemental Life Insurance

  • Tuition Reimbursement

  • Purchase Scholastic stock at a 15% discount

Thank you for your consideration in choosing Scholastic.


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Director Social Media

Advantage Sales And Marketing, LLC

Posted 4 weeks ago

VIEW JOBS 8/22/2019 12:00:00 AM 2019-11-20T00:00 Summary Director Social Media At our Company, we grow People, Brands, and Businesses and we are in search of a Director Social Media. The Director, Social Media position leads strategic planning and execution of earned and paid social communication programs for client engagements. This requires experience and excellence in Social Listening and Analytics, Community Engagement, Content Marketing, and Influencer Outreach. The Director, Social is asked to lead the overarching direction and continued optimization of client programs – working with cross-discipline team members to produce impactful work. Additionally, this role will lead social new business pitches working across departments to acquire new client work. The position reports directly to SVP. The Director, Social is also expected to maintain a close level of coordination with senior Strategy, Search, Media, Creative and Account Services, as well as the Content team– working towards a cross-agency approach to integrated Communications Planning. Must oversee day to day maintenance of quality assurance and execution on all programs. What we offer: * Full-Time Benefits (Medical, Dental, Vision, Life) * 401(k) with company match * Training and Career Development * Generous Paid Time-Off Responsibilities: * Lead Social on key client accounts – develop and execute strategic recommendations to ensure the team approach is in line with project objectives and best practices for Social * Collaborate on business development process to provide Social and digital expertise, and collaborate with cross-agency teams to win client accounts * Monitor ongoing client work implemented by Social team members across multiple accounts - to ensure work is in line with client and agency expectations * Educate cross-agency personnel on emerging social and media technologies, toolsets and processes based on industry best practices and program results * Guide Creative and Content teams on content development efforts for social communication programs * Build plans and presentation materials for delivery/presentation to clients * Develop insights using monthly reporting on social and digital data collection Qualifications: * Bachelor's Degree in related field (Marketing, Advertising, PR, Business Administration) or equivalent work experience required * 7-10 years of experience in Social Agency experience a must, client-side experience additionally preferred * 1-3 years of leadership experience * Fluency in – Twitter, LinkedIn, Instagram, Facebook, Social platform Campaign Management, Google AdWords, Google Analytics Responsibilities The Company is one of North America's leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today. Job Duty Lead Social on key client accounts – develop and execute strategic recommendations to ensure the team approach is in line with project objectives and best practices for SocialPartner with Account Services on key client(s) as needed at various levels (CMO, Brand Managers, etc.)Collaborate on business development process to provide Social and digital expertise, and collaborate with cross-agency teams to win client accountsMonitor ongoing client work implemented by Social team members across multiple accounts - to ensure work is in line with client and agency expectationsEducate cross-agency personnel on emerging social and media technologies, toolsets and processes based on industry best practices and program resultsGuide Creative and Content teams on content development efforts for social communication programsBuild plans and presentation materials for delivery/presentation to clientsDevelop insights using monthly reporting on social and digital data collectionGlobal management of paid mediaDaily Google Analytics monitoring Supervisory Responsibilities Direct Reports * Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources Indirect Reports * May delegate work of others and provide guidance, direction and mentoring to indirect reports Travel and/or Driving Requirements * Travel and Driving are essential duties and function of this job Minimum Qualifications The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job Education Level: (Required): Bachelor's Degree or equivalent experience Field of Study/Area of Experience: 7-10 years of experience in Social Agency experience a must, client-side experience additionally preferred 1-3 years of experience in Managing Fluency in the following Platforms: Twitter LinkedIn Instagram Facebook Social Platform Insights Social Platform Campaign management Google Analytics Google AdWords Skills, Knowledge and Abilities * Interest in integrated digital media, strategic planning, and content development. * Intimate knowledge and experience working with Social analytics tools and platforms. * Strong sense of personal responsibility and initiative - must be able to work autonomously or in advance of other teams joining, supporting. * Highly collaborative. Comfortable with leading, co-leading and following teams. * Excellent written communication and verbal communication skills * Excellent customer service orientation * Good interpersonal skills * Strong prioritization skills * Decision making skills * Team building Skills * Ability to exercise sound judgment * Ability to make oral presentations * Ability to direct, lead, coach, and develop people * Ability to work effectively with management * Ability to visualize and plan objectives and goals strategically * Ability to research and analyze data effectively * Demonstrated ability to provide cross-functional leadership * Ability to develop strategic plans to grow the business * Well-organized, detail-oriented, and able to handle a fast-paced work environment * Track record of building and maintaining customer/client relationships * Flexible and adaptable, able to change and alter according to changes in projects or business environment * Ability to work independently and prioritize duties with minimal supervision, in order to meet deadlines * Ability to complete multiple duties with accuracy shifting from one to another with frequent interruptions and competing deadlines * Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsers Environmental & Physical Requirements Office / Sedentary Requirements Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds. Additional Information Regarding Advantage Solutions Job Duties and Job Descriptions Job duties include additional responsibilities as assigned by one's supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law. Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes. Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time). Important Information The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified. The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law. Advantage Sales And Marketing, LLC New York NY

Director, Social Media And Special Projects

Scholastic