Director, Search Marketing

Director, Search Marketing

Who are we and what do we do?

Fruit was just the beginning. Since our founding in 1999, we've evolved over 25+ years into an industry leader and modern gifting destination for celebrating the moments that matter. In addition to a robust online e-commerce hub, our vast retail footprint includes nearly 1,000 locally owned and operated franchise locations globally.

With offerings that go beyond our iconic fresh fruit bouquets to include baked treats, fresh flowers, dessert boards, platters, and more, our vast collection of delicious treats and innovative gifts are perfect for treating yourself and others.

No matter the occasion or moment, there's an edible for that.

Through all our incredible years, we've remained committed to our 5Ps:

• Our promise- Experiences that WOW.

• Our products-Remarkably fresh.

• Our places- Interactive and creative.

• Our People- Create special memories.

• Our purpose-To celebrate what's good in life.

Purpose:

As the Director of Search Marketing, you will lead our e-commerce brand's search engine marketing and optimization efforts, playing a pivotal role in increasing our online visibility, driving website traffic, and enhancing user engagement to maximize conversions and revenue.

What that looks like day to day:

• Develop and execute comprehensive SEM strategies to increase the brand's visibility, performance, and rankings in search engine results.

• Manage and optimize paid search campaigns across various platforms, including Google Ads and Bing Ads.

• Conduct keyword research and analysis to identify growth opportunities.

• Collaborate with the content and marketing teams to ensure SEO best practices are integrated into content creation and marketing strategies.

• Monitor and analyze SEO and SEM performance using tools like Adobe Analytics, Google Analytics, Google Search Console, SEMrush, or Ahrefs, and adjust strategies as needed.

• Stay updated with the latest trends and changes in SEO and SEM, including search engine algorithms and best practices.

• Manage the budget for SEM campaigns and allocate resources effectively.

• Lead, mentor, and develop the SEM/ team.

• Collaborate with other departments to ensure a unified approach to customer acquisition and retention.

Location Requirements: This position may be based in New York City OR based out of our home office in Sandy Springs, GA. In either location, you will work onsite, with work from home flexibility on Fridays.

Required Experience:

• 7+ years' experience in search engine marketing, SEO, performance-based digital marketing, and marketing strategy.

• 4+ years' experience managing $10MM+ annual search budgets for a B2C eCommerce brand.

• Specific experience in optimizing bid strategies, A/B testing, and marketing mix modeling.

Essential Competencies:

• You are focused on delivering exceptional customer experiences at every touchpoint.

• You can demonstrate strong business judgment and decision-making skills; ability to identify , prioritize, and articulate highest impact initiatives.

• You have strong analytical skills and expertise, being able to lead and guide testing and optimization in addition to directing broader analytic studies.

• You understand and are able to speak to optimizing the role of SEM/SEO in the B2C lifecycle.

• You have strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.

What We Offer:

• Onsite work environment with work-from-home flexibility, fostering collaboration and relationship building with peers, cross-functional partners and leadership

• The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future.

• Growth & Development - Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication

• Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more

• Paid time off, including sick days & holidays to support work-life balance

We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, and disability, status as a veteran, Vietnam Era Veteran, or being a member of the Reserves or National Guard.