Director Sales & Marketing

When you work at Lake Port Square, you have a front-row seat to the amazing life stories of the wisest people on earth. What's more, you are part of an extraordinary company - one that's investing in the future of senior living by investing in you. Don't just do a job. Be part of an extraordinary life! Lake Port Square is actively looking for a hospitality-minded Sales & Marketing Director to join our growing team!

Lake Port Square is an upscale Senior Living community located on the shores of Lake Harris on a 78-acre nature preserve. We offer a wide variety of beautifully appointed residential options, a wealth of exceptional services and amenities, and a full calendar of fun, engaging activities. Lake Port Square is conveniently located just an hour away from the airports, shopping, attractions and theme parks of Orlando. Lake County is home to many nature trails, lake activities and the best parks in Central Florida.

As a life care community, Lake Port Square makes aging in place simple. Residents are able to seamlessly transition from independent living to assisted living, and skilled nursing care, as their healthcare needs change.

GENERAL SUMMARY:

The Sales and Marketing Director is responsible for planning, developing, directing and coordination of all aspects of selling and marketing the independent living residences. Responsibilities include direct sales, managing team performance as well as the lead generation program, including advertising, referral development and event programs.

Essential Job Duties:

1.Responsible for meeting personal and team performance goals by managing sales activity to ensure sales and closing goals are met

2.Uses Direct Sales Performance Indicators (DSPI) to set goals and diagnose areas of strength or needed improvement

3.Plans, develops and executes all aspects of community independent living occupancy development, including annual marketing planning, in collaboration with Senior Housing

Marketing and Sales team members

4.Fully executes the sales, marketing, referral and advertising objectives and strategies as outlined in the annual marketing plan

5.Develops and manages the Promotion and Sales budget

6.Ensures timely and accurate input as appropriate into C3 Leads and C3 LinC or other community specific systems

7.Maintains effective communication with the Executive Director and other leadership team members

8.Ensures that all prospect inquiries are managed and that timely follow through is maintained in accordance with designated time frames

9.Supervises the performance of Residency Counselors, Marketing Assistant and other team members and actively engages in coaching activities to enhance team performance

10. Staffs the office to meet business needs which may include evenings, weekends and holidays

11. Prepares and maintains accurate and timely reports as required

12. Stays updated about relevant operational, competitive and company information in order to respond effectively to prospect inquiries and community contacts

13. Adheres to Life Care Services / CRSA standards as identified in the Senior Housing Marketing and Sales Quality Assurance Manual

14. Maintains consistency with community and Life Care Services / CRSA brand by following logo usage guidelines

15. Works with team members to plan and execute seminars and events as identified in the marketing plan

16. Selects, trains, evaluates and counsels department personnel

17. Manages advertising agency and advertising plan

18. Attends and leads in-services and community training sessions as needed

19. Participates as an active member of the community leadership team

20. Assumes responsibilities for personal work areas and maintaining areas in a presentable manner

21. Implements Life Care Services Extraordinary Impressions best practices in the marketing office and influences hospitality focused environment throughout the community

22. Maintains a professional appearance at all times

HOSPITALITY FOCUS:

The Community fully embraces a culture of hospitality. To that end, we include the following hospitality promises as a guide for our interpersonal interactions with residents, co-workers, and guests:

1.We greet residents, employees and guests warmly, by name and with a smile.

2.We treat everyone with courteous respect.

3.We strive to anticipate resident, employee and guest needs and act accordingly.

4.We listen and respond enthusiastically in a timely manner.

5.We hold ourselves and one another accountable.

6.We embrace and value our differences.

7.We make residents, employees and guests feel important.

8.We ask "Is there anything else I can do for you?"

9.We maintain high levels of professionalism, both in conduct and appearance, at all times.

10. We pay attention to details.

WELLNESS FOCUS:

The Community employees are expected to promote a healthy community culture for all residents and employees. This is a whole-person approach to health and wellness which includes eight dimensions of wellness: Emotional, Environmental, Health Services, Intellectual, Physical,

Social, Spiritual and Vocational. Through these efforts we can ensure and exceed residents' wellness needs relating to their mind, body and soul, which may also have a positive effect on the employees, as a result.

QUALIFICATIONS:

1.Must demonstrate excellent verbal and written communication skills and have the ability to communicate and present in person, in writing, and on the telephone. Must be an effective presenter with both large and small groups.

2.A Bachelor's degree

3.Two years sales experience or public relations experience necessary

4.Supervisory experience and/or capability

5.Skill in use of computer software including Microsoft Office applications

6.Must be able to generate a warm, friendly and caring manner on first impression

7.Maintains working knowledge of regulations that impact the industry

8.Experience developing / maintaining a department budget

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