Director, RL Global Sales Experiences

Meta is a cutting-edge technology company focused on connecting people, enabling meaningful interactions, and building communities. Our diverse portfolio includes innovative products and platforms that shape the future of communication, collaboration, and connectivity.

As the leader of Global Sales Experiences, you'll spearhead the creation and implementation of exceptional customer and partner experiences across all touch points, seamlessly integrating our online and offline presence. Your expertise will shape comprehensive channel/trade marketing strategies that boost our brand, captivate a global audience, and drive growth through various channels and touch points. Additionally, you'll empower employees to deliver exceptional partner experiences and foster strategic executive relationships to expand our reach. As a key member of the RL Global Sales Leadership Team, you'll play a vital role in shaping and achieving our overall sales strategy and will be responsible for five main areas: channel strategy and development, content creation and campaign management, audience segmentation and targeting, partnership and relationship management, and performance measurement and reporting.

Director, RL Global Sales Experiences Responsibilities

• Develop and execute a visionary, world class, omni-channel customer experience strategy that aligns with our brand's vision and values which drives business growth and customer loyalty

Develop a global channel marketing strategy that Encompasses Merchandising, Field Sales, Field Merch, Demo Tech, Sales Enablement, Executive Engagement and Digital Channel Experiences and aligns with Meta and Reality Lab's overall sales & marketing goals

Identify and prioritize key sales channels for audience engagement, considering Regional nuances and market trends

Collaborate with cross-functional teams to create, world-class integrated channel experiences across multiple customer touch points

Stay up-to-date with Industry trends and emerging technologies

Continuously innovate and enhance the customer experience

Spearhead the development of targeted marketing content that drives engagement and conversion across multiple sales channels and audience segments

Lead the strategic planning, execution, and optimization of integrated channel/trade marketing campaigns that align with business objectives and maximize ROI

Ensure consistent brand messaging and identity across all touchpoints to build recognition and trust

Create high-impact content that resonates with diverse audiences and drives business outcomes

Empower field teams to deliver exceptional customer experiences through customized training programs that enhance skills and knowledge

Collaborate with data analytics teams to identify and refine target audience segments

Analyze customer behavior across the customer journey to inform the development of seamless omni-channel experiences

Execute targeted marketing campaigns to reach specific demographics and personas

Leverage data-driven insights to optimize channel performance, enhance user experiences, and drive business growth

Forge and nurture high-impact partnerships with key global channel partners, influencers, and affiliates across multiple teams (Merchandising, Field Sales, Field Merch, Demo Tech, Sales Enablement, and Digital Channel Experiences) to drive business growth and customer engagement

Collaborate with internal teams and external stakeholders to develop and execute aligned channel/trade marketing strategies that maximize ROI and customer value

Leverage partnerships to expand Meta's reach and presence across channels, enhance brand reputation, and create new business opportunities

Ensure strategic alignment with leadership to secure buy-in and support for customer experience initiatives that drive business outcomes

Design and deliver tailored executive-level engagement experiences that foster strong relationships, build trust, and drive mutual long term value with key partners and stakeholders

Develop and implement employee training programs that equip teams with the skills and knowledge needed to deliver exceptional customer experiences that drive loyalty, retention, and growth

Fostering a culture of continuous improvement and customer-centric innovation

Encouraging data-driven decisions that benefit both customers and the business

Develop and monitor key performance indicators (KPIs) to evaluate the impact of channel experiences across multiple teams (Merchandising, Field Sales, Field Merch, Demo Tech, Sales Enablement, and Digital Channel Experiences)

Provide actionable insights and recommendations to leadership, highlighting opportunities for growth and improvement

Implement data-driven optimization strategies, including A/B testing, to enhance campaign performance and drive business outcomes

Minimum Qualifications

• Bachelor's degree in Marketing, Business, or related field

Proven experience in marketing management with a focus on global channel strategies and driving business growth

Demonstrated understanding of digital marketing trends, physical retail, and emerging technologies

Clear communication and leadership skills with cross-team collaboration experience

Data-driven mindset with analytics tool proficiency and experience informing strategic decisions

Experience adapting to a fast-paced technology landscape and drive innovation

Proven track record of developing and implementing successful omni-channel strategies that drive business growth and customer loyalty

Demonstrated understanding of customer behavior and preferences, informing strategic decisions and driving customer-centricity

Preferred Qualifications

• Master's degree in Marketing, Business, or related field

Locations

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect.

Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.

$296,000/year to $356,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable.

In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.