Director, Retention Marketing (D2c)

Warner Media Group California , MD 20619

Posted 2 months ago

Posting Job Description

Our D2C Story

We won't chase the market, we will define it. We will bring audiences a product that doesn't exist today. We will do it because no other company can deliver our brands to consumers the way we can. We have the passion, the commitment and the support to be the best. Join our direct-to-consumer team and show us your best.

The Job

The Director, Retention Marketing is accountable for developing the subscriber retention strategy for the new WarnerMedia streaming app and owns implementation and execution of activities to create an engaged and loyal subscriber base.

The Daily

  • Lead the ideation, prioritization, and evaluation of retention campaigns to improve LTV and reinforce the service's brand position

  • Oversee and execute campaigns and programs from inception through delivery to achieve business objectives

  • Develop data-driven processes to evaluate ideas and establish metrics to drive ongoing performance measurement/improvement

  • Analyze data and consumer insights to build roadmaps for testing, measuring, iterating, and scaling retention initiatives

  • Develop and deliver management reporting materials, reports and presentations

  • Manage agencies

  • Partner with finance to create and manage campaign budgets

  • Work closely with acquisition, engagement and partner marketing teams to ensure alignment of campaigns

  • Collaborate with product, development, design and content to articulate program elements, goals and support needed

  • Lead, coach and manage subordinate staff

The Essentials

  • Bachelor's degree and/or relevant experience; MBA a plus

  • 10 years' experience developing and driving the strategy of complex digitally focused retention campaigns ideally for a direct to consumer product.

  • Strong understanding of customer segmentation and how to address different needs of each consumer base

  • Ability to analyze, interpret data and use insights to inform programs and initiatives

  • Ability to effectively influence and communicate cross-functionally with all levels; exceptional verbal and written communication skills.

  • Strong presentation skills are a must

  • Ability to both think strategically and execute tactically

The Ideal Candidate

  • Passionate about television, movies, entertainment, and technology

  • Possesses deep understanding of the video streaming industry as well as the digital advertising space and is a champion for the consumer

  • Capable of being a doer and longer-term strategic thinker

  • Thrives in a team that believes in working fast, being accountable, and learning from mistakes

  • Comfortable in a small, lean team that requires you to get in the trenches to drive work forward and have a high output

Turner Broadcasting System, Inc. and its subsidiaries are Equal Opportunity Employers and E-Verify users. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.


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Director, Retention Marketing (D2c)

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