Director, Retail Marketing

Join the Mitsubishi Motors North America (MMNA) Team!

At Mitsubishi Motors NA, we are driving innovation, quality, and excellence in the automotive industry. Our commitment to delivering cutting-edge vehicles goes hand in hand with our dedication to fostering a dynamic and inclusive work environment.

Our team members are the driving force behind our success, and we believe in empowering individuals to contribute their unique skills and perspectives. We are a collaborative and forward-thinking team that values diversity, creativity, and continuous improvement.

At MMNA, your career is not just a job but a journey of growth. Benefit from ongoing employee development programs, contribute to our impactful Community Relations initiatives, and enjoy a range of employee benefits that make your experience with us exceptional.

Be part of a company proud of its heritage and excited about the future where together, we shape the future of mobility and drive success in every mile.

Summary of the Role:

The Director, Retail Marketing holds a pivotal leadership position with significant impact on MMNA's success. Reporting directly to the Vice President, Chief Marketing Officer, this role involves leading strategies to drive retail sales and engage dealer partners, while managing and mentoring a team of Retail Marketing and CX professionals. The ideal candidate will spearhead key Marketing and Sales Operations initiatives, developing retail marketing programs and Tier 3 campaigns to amplify dealer advertising, drive digital marketing performance, and enhance customer experience, while providing proactive guidance to Regional Directors and their teams.

We are seeking an experienced Marketing leader with an automotive background who thrives in collaborative environments. If you are someone who enjoys working closely with senior leadership, marketing agencies, and internal and external stakeholders to ensure the success of existing and future programs, you may be the perfect fit for this impactful role.

Responsibilities:

Lead Retail Strategy and Innovation

In this role you will lead the strategic direction and development of retail marketing programs to improve dealer advertising efforts, increase dealer website traffic, increase lead volume, increase dealer engagement and drive showroom traffic. This includes, but is not limited to:

• Direct retail marketing programs to enhance dealer advertising, boost website traffic, and improve showroom traffic.

• Optimize Tier 3 customer experiences and craft ongoing marketing campaigns.

• Serve as a retail marketing expert and maintain lead handling best practices.

• Explore new marketing technologies and manage digital platforms.

Engage in Thought Leadership and Manage Key Programs

In this role you will be a thought leader within the Company, responsible for leading numerous key programs. Critically, you will lead and optimize the digital leads program, "MiDIGITALSOLUTIONS," and work with partner agencies to address program enhancements, design forward-planning initiatives and manage KPIs, and implement countermeasures for performance issues with suggested training or coaching to field and retailers when needed. This also includes, but is not limited to:

• Lead key programs like MiDIGITALSOLUTIONS and oversee lead management.

• Manage Co-op and RDA programs and drive qualified leads through Clickshop.

• Implement lead generation initiatives and monitor dealer website compliance.

• Manage lead performance, collaborate with stakeholders, and identify emerging retail trends.

Collaborate and Influence

In this role you will have the opportunity to collaborate with other leaders across the organization, as well as external agencies and other vendors, to deliver key strategies. Therefore, you must be able to positively influence and guide others to optimal solutions and outcomes. This includes, but is not limited to:

• Introduce retail sales programs and communicate marketing campaigns.

• Diagnose lead management issues and manage agency relationships.

• Align marketing and sales operations strategies and collaborate with stakeholders.

Lead the Retail Marketing and CX Team

• Guide high performing team members and set performance goals.

• Conduct performance reviews and inspire innovative initiatives.

• Foster collaborative relationships with other departments.

Required Qualifications:

• 8+ years of automotive retail marketing experience with strong digital knowledge.

• Experience with Regional/Tier 2 or Tier 3 marketing strategies and tactics.

• Demonstrated experience in vendor, project, and contract management.

• Proven track record of managing and developing direct reports, including setting performance goals and KPIs.

• Ability to effectively collaborate and identify/resolve conflicts or barriers to teamwork.

• Strong presentation skills capable of persuading and informing audiences at all levels within the organization.

• Occasional (~10%) domestic travel to dealerships, regional summits and key meetings will be required.

• Hybrid working environment - at least 3x/week in Franklin, TN. office.

Desired Qualifications:

• Bachelor's degree in business, management, or marketing.

• Working at an OEM.

• Familiarity with CRM systems is advantageous.

• Previous experience working on retail campaigns is a plus.

Benefits & Perks:

• Family First: Enjoy comprehensive healthcare coverage, including medical, dental, and vision plans.

• Be a Proud Mitsubishi Ambassador: Take advantage of our Discounted Employee Lease Car program, covering insurance, maintenance, and registration fees, with no down payment or credit check required.

• Drive with Perks: This position comes with an assigned vehicle, contingent upon a satisfactory driving record.

• Secure Your Future: Benefit from our 401(k) with Company match and annual contributions based on years of service.

• Fuel Your Growth: Access professional development opportunities, including training, tuition reimbursement, and employee resource groups.

• Take Time for Yourself: Enjoy up to 30 days of paid time off, including holidays, vacation, and other leave options.

• Thrive in an Open Environment: Experience our collaborative workspace where ideas flow freely.

Pay Transparency:

The base salary for this position ranges between $190k-230k. The final base salary will be based on a number of factors including the role offered, the individual's job-related knowledge, skills, and qualifications. In addition to base salary, we are proud to offer a comprehensive and competitive benefits package for all eligible employees which also includes 401k with a company match, Mitsubishi Lease Program, and a full range of medical, financial, and other perks and benefits.

The MMC Way:

Our values form the foundation of everything we do. At Mitsubishi Motors, we are committed to a set of core principles that guide our actions, decisions, and interactions. Our values reflect who we are as a company, how we collaborate, and the impact we aspire to make. These values are what we call the MMC Way:

• Think of Our Customers, Strengthen Trust

• Enrich Society

• Welcome All Facts, Share Difficult News First

• Conduct and Challenge Yourself Professionally

• Respect All, Work as a Broader Team

Diversity and How to Apply:

At MMNA, we embrace the strength that diverse perspectives and experiences bring to our team. Our application process is designed to champion inclusion and equity. We're on the lookout for the ideal fit for each role, valuing skills and experiences over traditional education or specific company backgrounds. Feel encouraged to apply, even if your profile doesn't precisely match the job description. We invite you to delve into a few thought-provoking questions in our application, offering you the opportunity to showcase your unique talents and insights right from the start.

Once you've submitted your application, expect to hear from us within 7 business days. We're committed to keeping you informed about the status of your application, ensuring transparency and open communication throughout the process. We understand that perfection is a journey, and if you ever have questions about your application or the process itself, don't hesitate to reach out to your recruiter.

Mitsubishi Motors is proud to be an equal-opportunity employer, excited about collaborating with talented individuals of all identities. We do not discriminate based on identity, aligning with both legal requirements and our commitment to fostering a diverse workplace. Our code of conduct serves as a guiding light for the company we aspire to be, celebrating our differences as the driving force behind a product that serves a global user base.

We welcome applications from individuals with disabilities and is prepared to provide reasonable accommodations. If you require such accommodations for the job application or interview process, please email mmna-talent_acquisition@na.mitsubishi-motors.com.

We hope you will join us on this journey where your dedication aligns with our values, creating an environment that fosters growth, collaboration, and meaningful contributions.