We are seeking a Director of Marketing focused on research and assessment markets to join our team. The Director will support a suite of sophisticated assessment and instruction products in the K-12 educational market. This position reports to the Vice President of Marketing and Customer Experience and works cross-functionally with our assessment, research, product development, sales, and account management teams. This leader will focus on creating and executing go-to-market plans for Curriculum Associates' flagship products and building both internal and external understanding of our world-class assessment programs.
Impact you'll have:
Help students and teachers across the country achieve academic success through the use of high-quality assessment and instruction tools.
Help improve the research and assessment literacy of educators across the country.
Help Curriculum Associates make a greater impact on education by continually improving the effectiveness of our products for students and educators.
Creating and executing plans to broaden the reach of Curriculum Associates' assessment programs.
Developing deep product expertise and serving as a go-to resource for field teams as they position Curriculum Associates' Assessment products to educators.
Serving as a thought partner to product and research teams and informing the development of future products.
Leading a team in the creation of clear, compelling positioning for our suite of assessment products.
Working with sales and marketing to develop key collateral, support materials, and training for sales and service teams to help them effectively position i-Ready Assessments in the marketplace.
Creating tools, content, and training that improves the understanding of our research and the implementation of our assessment programs in schools across the country.
What we're looking for:
Successful candidates will thrive in a fast-paced environment and demonstrate a strong interest in working for a mission-centric organization. Ideal candidates will also exhibit qualifications including:
Excellent written and verbal communication skills, including strong presentation skills.
Experience developing go-to-market plans and supporting internal communications.
Demonstrated effectiveness leading cross-functional teams and working with a broad range of stakeholders.
Proven ability to build a deep understanding of complex products and services.
Prior education industry experience is preferred. Exceptionally well-qualified candidates will also bring a deep understanding of assessment and research to the position.
This position is located in Billerica, Massachusetts; especially well-qualified remote candidates will be considered.