Director, Public Sector Communications & Marketing

Dataminr Washington , DC 20319

Posted 1 week ago

Who we are:

We are Dataminr. We deliver real-time, actionable alerts that are derived from vast amounts of publicly available information. Our clients are the first to know about high-impact events and critical breaking information, giving them the opportunity to act faster and stay one step ahead when every second counts. We are a mission-driven company committed to the power of real-time information as a force for good in the world.

Our groundbreaking AI and machine learning technology cuts through the noise in an increasingly complex landscape by detecting, classifying, and determining the significance of public information. Headquartered in NYC, Dataminr has revolutionized the way that global news, finance, public sector, corporate security and PR/communications professionals know and act on critical, relevant information to protect people, assets and brands.

Along the way, we've grown to over 450 talented employees across six global offices, attained unicorn status after our recent investment round, and been referred to as the "super tool of journalists and hedge funds." We've received numerous awards and accolades from our clients, including recognition from CNBC as one of the world's 50 most disruptive private technology companies in 2016 and joining Forbes' definitive list of the top 100 private cloud companies in the world, in 2017 and 2018.

A career at Dataminr offers the ability to make a meaningful impact at a rapidly growing tech company with a startup culture, while being supported by the experience of a company founded in 2009. We value ownership, curiosity and drive on an individual level and live these values every day. We empower everyone to have a voice at the table and regularly invest in professional development. Our culture promotes cross team interaction, work-life balance and the sharing of information and ideas because it enables us to do our best work and have fun.

Who you are:

As our Director, Public Sector Communications & Marketing you will develop and execute a communications and marketing strategy for Dataminr's Public Sector businesses, which cut across US Defense, Federal, and State & Local markets, as well as some work with international governments.

Your role will encompass all aspects of the communications and marketing function, and will be driven by an account based marketing approach. The role includes brand building at the account level, messaging, product marketing, digital communications, events, and sales enablement. This is a critical role in a fast growing vertical, and requires a leader who can think strategically and execute flawlessly, while collaborating across teams internally and with clients and partners.

Reporting to the EVP, Marketing & Communications, you will manage one direct report and work directly with Product, Sales and the broader Marketing team across Dataminr, and with key leaders.

Responsibilities:

  • Shepherd Dataminr's Public Sector brand(s), including reputation management

  • Develop messaging strategy and key messages based on business priorities; communicate the message through multiple channels

  • Partner with Sales to identify key accounts, and then create and execute communications and marketing plans against each account to engage audiences and drive business objectives, including but not limited to:

  • Demand generation for new accounts

  • Expansion within existing accounts

  • Influencer and advocacy programs

  • Content marketing

  • Case studies, collateral, presentations, and other sales enablement tools

  • Events (tradeshows and hosted programs) to achieve business objectives

  • Partner with Customer Success to develop support and product-related materials

  • Collaborate with Sales teams to establish goals and execute programs, including capturing customer insights

  • Work with subject matter experts and managers to collect communications content

  • Partner with Product and Sales teams to develop an in-depth understanding of the Dataminr product and client base

  • Work closely with external partners and Executive team on strategies and tactics

  • Work with marketing team to leverage cross functional capabilities to drive program success

  • Measure and manage results and metrics to continuously improve programs

Desired Skills and Experience:

  • Bachelor's degree in related field

  • At least 7+ years in communications or marketing function

  • Experience within SaaS or fast-paced, high-growth environments a plus

  • Strong account based marketing (ABM) experience or equivalent building programs to reach key accounts

  • Sophisticated and understanding of messaging; ability to develop strategy and see through to execution

  • Creative problem solver and innovative thinker

  • Proven track record of nimbly developing compelling engagement programs that drive measurable results

  • Results-oriented with a focus on measurement of programs with comprehensive KPIs

  • Cross-functional stakeholder relationship management, including external partners/agencies

  • Ability to collaborate effectively across departments and teams

  • History of successfully persuading stakeholders by influence vs. authority and track record of success working with executive leadership

  • Expertise managing small teams while being comfortable rolling up sleeves to get work done

  • Exceptional attention to detail

  • Strong writing and editing skills

  • Open to some travel as required

Our offering of competitive benefits and perks include:

  • Competitive compensation package including equity

  • Company paid benefits for employees and their dependents, such as medical, dental, vision, disability and life

  • Flexible spending account to be used for out-of-pocket medical, transit, parking and dependent care expenses

  • 401(k) savings plan with company matching

  • Generous leave

  • Daily catered lunch with bi-monthly company dinner outings (Seamless dinner orders when needed)

  • Snack area with refrigerated beverages

  • Discounted Gym Membership

Dataminr is an equal opportunity and affirmative action employer. Individuals seeking employment at Dataminr are considered without regards to race, sex, color, creed, religion, national origin, age, disability, genetics, marital status, pregnancy, unemployment status, sexual orientation, citizenship status or veteran status.


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Director, Public Sector Communications & Marketing

Dataminr