Sorry, this job is no longer accepting applications. See below for more jobs that match what you’re looking for!

Director Public Relations %26 Communications

Expired Job

HCA Miami , FL 33196

Posted 2 months ago

Director Public Relations and Communications, Full-time

Mercy Hospital

Miami, FL

Facility Description:

Mercy Hospitalhas been serving the healthcare needs of South Florida for more than 60 years.As a comprehensive acute healthcare facility, Mercy offers a full range ofservices to the residents of Miami-Dade county and surrounding communities.Licensed for 488-beds, Mercy Hospital is accredited by Joint Commission. Mercyis affiliated with more than 1,000 physicians representing a wide range ofmedical specialties.

As Miami-Dade County's only Catholic hospital, Mercy Hospital is sponsored bythe Sisters of St. Joseph of St. Augustine, Florida and affiliated with HCAEast Florida Division. Since its inception in 1950, Mercy Hospital hasmaintained its reputation for excellence while following the Catholic traditionof caring for God's people and providing spiritual support. Mercy Hospital isdedicated to providing excellent medical care, while remaining true to itsmission of caring for the physical and spiritual needs of all the people itserves.

Mercy Hospital is a member of thenation's leading provider of healthcare services, Hospital Corporation ofAmerica. HCA has been named one of Ethisphere's World's Most Ethical Companiesfor nine consecutive years. Join our tradition of excellence!

Job Summary:

Reporting directlyto the Division AVP of Marketing and Public Relations with a dotted-linereporting relationship to the CEO, the Director PR & Communications sits onthe hospital's Administrative Leadership team playing a critical role inrepresenting the voice of our customer, as well as serving as the lead hospitalcommunicator/spokesperson both internally and externally. He or she developsannual PR & Communication plan to sync with Division-developed paid mediaplan for the hospital/market and drives our community and customer engagementto heighten our positive reputation within the community. The Director developsorganic content (written, web, video) via tight connectivity with key serviceline leaders and physicians. He/she leverages this content to create dynamicmaterials, messaging, events and forums that will positively engage the communityto choose this facility and measures success of all activities in order torefine and adjust as needed. The Director operates smoothly in a fast-paced,high-intensity matrix environment. Job Responsibilities Include:

Leadership and Collaboration:

  • Serves as an advisor and team member for all marketing, public relations and communications activities

  • Provides outstanding and timely customer service. Develops and maintains positive working relationships with facility administration, directors, staff, and physicians

  • Plans and implements budget for PR and community involvement programs.

  • Manages to local discretionary budget

  • Identifies high impact use of budget dollars to reach strategically targeted demographics

  • Collaborates with Division marketing to develop parallel advertising and direct mail plan, to be executed at the Division. Guides Division team on latest developments, launches, advances and needs for this plan to ensure constant calibration and relevance of the activities

  • Collaborates with service line, department, sales, physician offices, HCA Physician Services and operations leaders

Earned Media Plan Execution:

  • Develops and aligns annual PR & Communication plans with Division-developed paid media plan for the hospital/market. Proactively interacts with media representative to obtain placement of hospital-related news stories

  • Supports development and implementation of the strategic PR and Communications plan to meet organizational needs and support primary hospital business goals. This will include earned media, social media, web, e-news, email, video, internal communication, collateral, events and sponsorships. Executes plan and measures ROI of all activities

  • Seeks out hospital or PSG care stories to drive positive perception of our facilities, programs and people via media relations and social media. Places proactive, positive media stories, and manages reactive or crisis communications needs

  • Maintains positive working relationships with local reporters, editors and feature writers who cover business, health care and other relevant topics to promote Hospital programs, services and personnel. Responds in a timely manner to media requests

  • Develops placements (locally, regionally and nationally) of new stories related to hospital services, programs, personnel and accomplishments

  • Researches, writes and edits press releases and media alerts and formulates the content, timing and manner of releases in compliance with HCA policies

Customer Problem Resolution:

  • Consistently monitors comments and reviews in order to provide timely response to positive engagements and speedy service recovery for negative comments/reviews

  • Leverages Binary Fountain reporting and Reputation Management tools and processes to continuously elevate ratings and reputation for the facilities

  • Managing Public Relations & Communications

  • Stays abreast of hospital news, trends, services, and objectives through building and maintaining relationships with various "clients" (clinical and operational leaders from throughout the hospital), physicians, physician liaisons, and others who serve as resources for information

  • Understands internal and external policies, procedures, and regulations that impact the marketing environment. Ensures adherence of marketing activities and web properties to these policies

  • Manages crisis communications and serves as an on-call public information representative

  • Works with the AVP to determine appropriate media spokesperson for hospital events and news stories

  • Serves as lead communicator for strategic messaging to internal audiences: employees, volunteers, physicians, etc.

  • With support from our Division Creative Services Team, develops materials needed in print, online, digital, video, blog and web

  • Manages social media and digital communities via regular, active posts and information sharing

  • Manages online business listings

Community Relations

  • Drives community and customer engagement to heighten our positive reputation within the community

  • Identifies meaningful health care related community activities in the hospital's defined service area that complement the organization's goals. Develops and coordinates events and programs in coordination with Division and hospital goals

  • Plans, promotes, and holds special events designed to raise awareness of the submarket's capabilities and strengths

  • Researches, develops and manages new programs / initiatives for hospital's community involvement


  • Bachelor's degree required

  • 3 years relevant marketing experience

  • Acute hospital/healthcare environment experience strongly preferred

  • Effective management andcommunication skills; both orally and written

  • Ability to effectively present information to top management and public groups.

  • Ability to define problems, collect data, establish facts and draw valid conclusions

  • Ability to travel from one location to another within the Division

  • May be needed to work early morning, evening and weekend hours; position includes overnight travel on an as needed basis

See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Public Relations Account Director

Max Borges Agency

Posted 1 week ago

VIEW JOBS 11/7/2018 12:00:00 AM 2019-02-05T00:00 <p>We are currently seeking a Marketing / Public Relations Account Director to lead accounts on media and influencer relations, thought leadership and overall communications strategy. Directors are ultimately responsible for client retention, new business, ensuring that the team is effectively developing strategy, executing client programs, meeting established goals and metrics, and demonstrating a track record of delivering high quality client service. Directors are expected to establish strong relationships with their clients through frequent high-value conversations and in-person meetings, offering strategic counsel on matters related to the client, products, industry and competitive landscape. They have an acute understanding of navigating client relationships at all levels, team development and growth opportunities. They are responsible for troubleshooting issues and challenges, while elevating issues to their Vice President as it relates to team performance, client happiness, and overall program success and execution.</p> <p>Directors lead by example and continually improve or make suggestions to advance the way we operate. They are at the helm in development and execution of training, agency events, and all large initiatives rooted in agency growth, client services improvement, and career growth &amp; development of junior staff.</p><p><strong>Cover Letter:</strong> <em>All applicants MUST include a cover letter detailing something interesting about themselves and/or career that we will not get from reading their resume. Doesn't need to be long, just specific to this position. It’s your opportunity to sell yourself, use it. All applications received with no cover letter or a cut &amp; paste generic cover letter will be disqualified.</em> </p><p><strong>Areas of Focus:</strong></p> <p><strong>Media Relations &amp; Influencer Relations - </strong>You're a media pitch-master who knows how to generate, measure and value PR results, whether you are directing a team or personally leading pitch initiatives daily. You'll drive the media relations programs by ensuring established account strategy translates into editorial results and take lead on list building, drafting pitches and media plan execution. You are an expert at identifying, engaging and activating influencers across a wide variety of budgets. Being knowledgeable of the influencer landscape and impactful personalities across verticals is key, but you are also an expert in recognizing micro-influencers for focused and budget friendly campaigns.</p> <p><strong>Team Management - </strong>You oversee the growth and professional development of your team and the broader agency junior staff, including drafting and delivering performance reviews alongside a Vice President, conducting quarterly meetings to assess progress, and elevating performance issues to Vice President as needed. You will also serve as a mentor and resource to junior staff, providing leadership and direction as it relates to client service, new business development, industry networking, staff training and development, and quality control.</p> <p><strong>Writing - </strong>You set the framework for PR strategy plans, presentations and proposals, ensuring the documents reflect clients’ needs and business goals. You will author and/or be the final voice for strategic press releases and serve as senior level resource to clients on message development for all significant announcements; as well as working to cultivate the writing skills of junior members of the team by providing consistent counsel (above and beyond grammar edits) and training opportunities to help team develop exemplary writing skills.</p> <p><strong>Social Media - </strong>You can review and analyze data across owned, earned and social channels to make recommendations to a client. You know how to evaluate social media performance for a brand, and regularly read relevant industry blogs and media about digital marketing and its evolution. You've played a role in executing a Digital-first campaign for clients and understand the core tactics for communicating success around building an audience for client owned media properties. You've counseled clients on the appropriate application of social media tools and strategies on LinkedIn, Twitter, Facebook, and Instagram (as appropriate). You possess an understanding of broader digital marketing disciplines such as content marketing and SEO.</p> <p><strong>Client Relations / Consulting - </strong>You know how to effectively present the value of PR over and above “UMV” in context of the broader marketing goals for your client. You understand the distinct role of PR across owned, earned, social, search and paid media landscapes, and use this knowledge to recommend growth opportunities. You constantly look for new ways to help clients reach their goals, expand services intelligently, and/or shift strategies when necessary to ensure client retention. You strive to pro-actively lead your client’s marketing department versus merely handling PR. Over time you become a high-valued resource to clients and they come to you for out-of-scope advice regularly.</p><p><strong>Culture - </strong>You proactively seek self-improvement and do not shy away from feedback. You confidently surface and dissect weaknesses and failures, as often as strengths and successes. You're known for hustle and no job is beneath you.</p><p><strong>Business Development -</strong> You actively lead and develop new business pitches. This includes up-selling current clients on new services as well as competitive pitches for new business. Capable of creating pitch decks, working across departments for more integrated pitch presentations and designing scopes of work that deliver results and maximize resources. </p><p>We value <strong>Transparency, Accountability, Ambition, Hustle, and Purpose</strong> above all else. We recruit, reward and release people based on these values and they act as a guiding compass for all internal/external communications, processes and relationships. We have a startup mentality and move fast. You should be comfortable thinking on your feet and acting quick in uncomfortable situations. We like people who can see the big picture and think strategically, but prioritize action and results above all else. </p><p><br></p><p><strong>Other things we think would be cool if you could do:</strong> </p><ul> <li>Run a 5k in under 25 minutes</li> <li>Solve a Rubik's cube in under a minute</li> <li>Play a piano by ear</li> <li>Climb Mt. Kilimanjaro</li> <li>Be a world champion at anything</li> <li>Start your own business</li> <li>A snake shot (Foosball)</li> </ul><p><strong>Requirements</strong></p><ul> <li>Minimum 3 years of relevant PR or marketing experience, preferably in an agency setting</li> <li>Understanding of product launches, brand storytelling, and media and influencer relations strategies</li> <li>Understanding of digital/new media marketing strategies</li> <li>Expert in persuasive writing and verbal communication</li> <li>Strong organizational and multitasking skills</li> </ul><p><strong>Benefits</strong></p><ul> <li>Unlimited vacation</li> <li>100% company-paid medical and vision coverage for employees</li> <li>Profit-sharing program for all benefits-eligible team members</li> <li>Long-Term Incentive Plan</li> <li>Cell phone data plan reimbursement</li> <li>Reimbursement for fitness-related races/events</li> <li>Free business books</li> <li>401k with 50% company match, up to 4% of salary</li> <li>Annual 3-day company cruise</li> </ul> Max Borges Agency Miami FL

Director Public Relations %26 Communications

Expired Job