Beam Therapeutics Inc. Cambridge , MA 02138
Posted 3 weeks ago
Position Overview:
Beam is looking for a highly motivated, passionate, and collaborative marketer to join our growing Product & Portfolio Strategy team. The Product Director, BEAM-101 will shape the development and execution of the U.S. launch plan for Beam's lead asset, BEAM-101, an ex vivo autologous hematopoietic stem cell-based gene therapy for the treatment of severe sickle cell disease (SCD). In this role, you will be a critical member of a highly cross-functional team preparing for Beam's potential first product commercialization.
Responsibilities:
Responsible for generating insights into the sickle cell and genetic medicines treatment landscape, stakeholder needs and treatment decision making
Leads development of the BEAM-101 brand plan, including competitive differentiation, customer segmentation and targeting, positioning, and messaging
Contributes to the development and execution of the integrated launch plan for BEAM-101
Collaborates with other functions (e.g. medical affairs, market access, patient supply, patient advocacy) in shaping HCP engagement strategy, customer experience, disease state education etc.
Leads development of short- and long-term professional marketing strategies and tactics
Budget management
Forecast and long-range financial planning
Competitive monitoring
Qualifications:
BS/BA in a relevant academic field; MBA, MD, PhD, or other graduate degree strongly preferred
Minimum 10 years business experience within the pharma/biotech/biopharma space
Demonstrated marketing experience and proven performance required; in-line marketing experience preferred
Proven ability to collaborate cross-functionally and to build relationships with internal and external stakeholders
Ability to think strategically and solve problems creatively
Skilled at navigating ambiguity and developing solutions in the absence of complete information
Excellent verbal, written and executive communication skills; ability to make the complex clear
Experience with product launch highly preferred
Experience with cell and gene therapies highly preferred
Experience with U.S. marketing highly preferred
Role is based in Cambridge, MA, or hybrid
Requires up to 25% travel, predominantly US with limited international travel.
Beam Therapeutics Inc.