Sorry, this job is no longer accepting applications. See below for more jobs that match what you’re looking for!

Director, Product Marketing

Expired Job

Scram Systems Denver , CO 80208

Posted 2 months ago

SCRAM Systems is the industry leader in software and electronic monitoring technologies for the community corrections field. We are driven to deliver innovative solutions that truly make a difference in the lives of the clients, customers, and communities we serve.

Product Marketing focuses on the strategies and tactics associated with marketing & selling products. The Product Marketing Team is the interface between the market and the company.

POSITION DESCRIPTION

The Director of Product Marketing will lead the Product Marketing organization and be responsible for: market sizing, market segmentation, value proposition development, mastering the competitive landscape and positioning, pre-sales support, sales empowerment, transaction assistance, pre-launch strategy, pricing input, and post-launch support for all hardware and software products.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

  • Manage a diverse and talented Product Marketing team;

  • Master the competitive landscape across a diverse product-line;

  • Develop clear value proposition across a diverse product-line;

  • Identify market trends;

  • Develop the strategy and facilitate product launch for all new products;

  • Drive product adoption;

  • Empower and support the field sales team;

  • Communicate and present to outside industry experts, key customers/prospects, and advocacy groups;

  • Interface with all departments to deliver consistent knowledge transfer on evolving product line and competitive positioning;

  • Develop sales tools in support of the entire product suite (competitive handbook, product-demo training, presentations);

  • Define key features/functionality needed to compete new products; Communicate with Product-Development teams on market requirements for new products and current product enhancements;

  • Participate in marketing and sales events (tradeshows, seminars, presentations, demos, webinars, and other external opportunities).

PERFORMANCE MEASUREMENTS

  • Corporate profitability & company quota attainment

  • Timely and successful execution of assigned product marketing projects/imperatives

  • Product-Launch execution

Experience and Skills:

QUALIFICATIONS

  • Management of a Product Marketing department/team for a software/technology company. Must have a strong background in software (SaaS, Enterprise, and Analytics solutions);

  • Primary domain expertise in product marketing, hardware technology and software technology. Secondary domain experience desired in community corrections, electronic-monitoring technology, law enforcement, alcohol- and location-monitoring research, initiatives, and trends;

  • Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences, including executives, mid-level management, engineers, customers, partners, sales personnel, and third-party organizations

  • Excellent people and management skills to interact with staff, colleagues, and cross-functional teams

  • Experience selling/presenting to high-ranking government officials and decision makers or equivalent business decision makers

skills/abilities:

  • Making the complex, simple; proven ability to take complex ideas and explain in audience-appropriate levels

  • Creative, with technical ability - a natural catalyst for communication in the organization

  • Strong interpersonal and presentation skills - great story-teller

Education/Certification:

Bachelor of Science in Business, Marketing or Technology-related field preferred; advanced degree or equivalent years of experience desired.

Required Knowledge:

Deep understanding of the product-marketing function from both a strategic and tactical perspective. Demonstrated expertise of bringing a product to market. This includes deciding the products positioning and messaging, launching the product and ensuring salespeople and customers understand it. Demonstrated results of post-launch demand and usage of the product.

Experience Required:

Successful management of product marketing strategy, personnel, tactics and budget; success with buyers at all levels; successful history working within multi-department cross-functional team structures; active participation in merger and acquisition processes.

AMS IS AN AFFIRMATIVE ACTION EQUAL OPPORTUNITY EMPLOYER

IND3


See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Director Product Marketing

Cherwell Software

Posted 1 week ago

VIEW JOBS 11/9/2018 12:00:00 AM 2019-02-07T00:00 Cherwell Software (@Cherwell) is a global leader in enterprise service management, empowering organizations through the use of intuitive technology for better, faster, and more affordable innovation. Our solutions and our people build lasting relationships. We are a growing company with offices in the US, Europe, and Australia. We are looking for a Director of Product Marketing to join our team in Denver or Colorado Springs, CO. What You'll Do The Director of Product Marketing will report to Reporting to the VP of Product Marketing. The Director is responsible for providing product line support for marketing program strategy, sales support, and channel support. This position requires tight interaction with sales, customer service, and product management, to ensure that all marketing collateral accurately reflects features & benefits from each user persona & perspective. * Making Cherwell solutions and service value propositions real for internal and external (prospects, customers, partners) audiences. * Work with Demand Generation to determine and influence GTM campaigns * You will manage marketing projects, and lead the team to meet marketing goals * You will work with Demand Generation, Content Marketing, Design Services, and Web Site Content teams to create all marketing collateral such as white papers, data sheets, FAQ, feature/benefit sheets, case studies, web site copy, etc. * Cross-Functionally team with Sales Operations and Sales Enablement to develop standardized sales scripts, presentations, proposals, etc. * Synthesize a deep understanding and point-of-view on competitor offerings in the space and teach the broader organization how to compete and win * Engage with Field Marketing and Corporate Events Manager to support trade shows, events, city tours and promotions. * Support channel partners with sales training, collateral, and best practices. * Create and provide product positioning materials & training for inside sales teams. * Align with Product Management to define user personas and requirements * Complete competitive analysis and provide insights to Product Managers and Product Owners Basic Qualifications * BA/BS Degree in Business, Marketing or related field * Previous experience in product marketing in the ITSM (IT Service Management) and ITAM (IT Asset Management) software industries * 10+ years in marketing or product management * Exceptional knowledge of marketing, sales, and development processes * Effective time management, organizational, and leadership skills * Strong computer skills, especially Microsoft Office (Word, Excel, PowerPoint) * Strong project management, leadership, training & sales support skills * Ability to develop strong relationships and work with senior level executives * Exceptional writing skills with a high level of attention to detail (sample preferred) * Solid business acumen, management, and problem-solving skills * Ability to travel at least 15% or as required * Based in Denver or Colorado Springs, CO (preferred) Cherwell Software is an Equal Opportunity Employer Minority/Female/Disability/Veteran. We do not tolerate discrimination against any applicant on the basis of gender, sexual orientation, race, religion, national origin, ethnicity, veteran status, disability or age. Cherwell encourages diversity in hiring, recognizing that this enriches the work environment and that a broad variety of perspectives enhances decision-making and creativity. If you require accessibility assistance applying for open positions in the US, please send an email with your request to Recruiting@Cherwell.com. #LI-NM1 Cherwell Software Denver CO

Director, Product Marketing

Expired Job

Scram Systems