Director, Product Marketing, Customer Story Development

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Job Category

Marketing & Communications

Job Details

About Salesforce

We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way.

And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

At Salesforce, we put customers first and strive to spotlight their success. We believe in the power of storytelling to inspire and educate, and we're on the lookout for a passionate individual who can bring customer success stories to life. Join us and be a part of a dynamic team that showcases the transformative use of Salesforce technology.

As the Director of Customer Story Development, you'll be at the forefront of capturing and showcasing our customers' most impactful use cases and successes with Salesforce. This role is ideal for a dynamic and collaborative leader who excels at transforming complex technical stories into compelling, influential narratives. You'll build and lead a team of talented story developers who are dedicated to uncovering and documenting our customers' challenges and successes with Salesforce.

Responsibilities:

Customer Engagement: Conduct in-depth interviews with customers to extract detailed use cases, document challenges, and articulate impactful solutions and outcomes. Build and maintain trusting relationships with customers to ensure their stories are told effectively.

Story Development: Oversee the development and approval of customer stories, ensuring alignment with the latest messaging and showcasing inspiring use cases in a clear and relatable way.

Executive and Stakeholder Alignment: Develop strong partnerships with key stakeholders and executive sponsors across Marketing, Product, and Sales to ensure alignment and capture relevant feedback.

Maintain a strong pulse on the business needs and objectives. Adjust and deliver with speed and urgency.

Team Leadership: Manage and mentor a team focused on story development, fueling Salesforce's customer story pipeline to inform, inspire, and influence.

Guide the team in understanding the Salesforce business, product portfolio, and offerings. Show the team what excellence looks like - lead by example.

Strategic Collaboration: Work closely with internal stakeholders to ensure stories align with broader business goals and resonate across various platforms and audiences. Understand the Salesforce platform/products, work cross-functionally with cloud leaders and experts to showcase the best stories across use cases and industries.

Job Requirements:

Leadership Experience: Proven leadership in marketing, communications, or a related field, with a strong emphasis on the intersection of technical product marketing, customer engagement, and SaaS sales.

Technical Storytelling Expertise: A knack for storytelling, particularly in capturing technical use cases into marketable narratives that engage, persuade, and are easy to understand. Exceptional ability to communicate complex technical details in a clear, compelling manner.

Independent and Adaptable: Ability to work independently in a fast-paced environment, keeping up with industry trends and technological advancements. Proficient in outbound outreach, skilled in handling objections, and adept at finding win-win scenarios through understanding and negotiation.

Preferred Skills:

Salesforce Knowledge: Experience with Salesforce products and the broader SaaS and B2B technology landscape.

Consulting/Agency Background: A background in working at a consulting firm or agency, equipping you to navigate our constantly changing landscape and engage effectively with executive stakeholders.

Salesforce User Experience: Experience being an end-user of Salesforce technology, such as Sales Cloud, Slack, Tableau, etc.

Curiosity and Excellence: Constant curiosity to seek the most interesting aspects of stories and a high bar for excellence in all work.

Relationship Building: Experience in building and nurturing relationships, both with customers and internal stakeholders. Able to effectively navigate objection.

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces.

We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

For Washington-based roles, the base salary hiring range for this position is $174,800 to $253,600.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.