Director, Product Marketing

Director, Product Marketing

Job Summary:

As the Director of Product Marketing at Array Technologies, you will play a pivotal role in driving the success of our global manufacturing operations in the renewable energies industry, with a primary focus on solar trackers. This leadership position requires a self-starter and strategic thinker with a deep understanding of the renewable energy market, exceptional product marketing expertise and project management skills, and the ability to work and collaborate cross-functionally with internal and external stakeholders to achieve business objectives.

Key Job Responsibilities:

Strategic Leadership:

• Develop and implement comprehensive product marketing strategies aligned with the company's overall business objectives.

• Provide visionary leadership to the product marketing team, ensuring alignment with organizational goals and priorities.

• Stay abreast of industry trends, market dynamics, and competitive landscapes to identify opportunities for growth.

Product Positioning and Messaging:

• Lead efforts to define and communicate clear product positioning, value propositions, and messaging for the company's solar products.

• Collaborate with the product development team to ensure that marketing strategies align with product features, benefits, and overall market needs.

Market Research and Analysis:

• Conduct thorough market research to identify target customer segments, industry trends, and competitive insights.

• Utilize market intelligence to inform product marketing strategies and recommend adjustments to the product roadmap.

Go-to-Market (GTM) Strategies:

• Develop and execute effective go-to-market plans for new product launches, ensuring successful market entry and customer adoption.

• Collaborate with sales, channel partners, and other cross-functional teams to drive successful product launches and ongoing market penetration.

• Produce marketing collateral, including sales presentations, product guides, case studies, and white papers.

• Plan and execute product launch campaigns, including coordinating cross-functional teams and managing timelines

• In collaboration with the marketing team, utilize various marketing channels, including digital marketing, social media, email campaigns, and events, to reach target audiences

Brand Management:

• Uphold and enhance the company's brand image in the renewable energies sector.

• Work closely with the marketing communications team to ensure consistency in messaging across all channels.

Collaboration and Cross-Functional Leadership:

• Foster strong collaborative relationships with product development, sales, operations, and other relevant departments to achieve seamless execution of product marketing initiatives.

• Provide guidance and support to the sales team, enabling them to effectively communicate product value propositions to customers.

Performance Metrics and Reporting:

• Establish key performance indicators (KPIs) to measure the success of product marketing efforts.

• Regularly report on the performance of product marketing initiatives to senior leadership, identifying areas for improvement and optimization.

Customer-Centric Approach:

• Instill a customer-centric mindset within the product marketing team, ensuring that all initiatives prioritize and address customer needs and pain points.

• Implement customer journey mapping to enhance the overall customer experience with the company's solar products.

Continuous Feedback Loops:

• Establish mechanisms for continuous feedback loops between marketing, sales, product development, and customer support.

• Use feedback loops to identify areas for improvement and to iterate on marketing strategies in real-time.

Mergers and Acquisitions (M&A):

• Play a key role in the assessment and integration of product marketing strategies during mergers and acquisitions.

• Collaborate with cross-functional teams to ensure a seamless transition and alignment with the company's overall marketing objectives.

Agile Marketing Practices:

• Implement agile marketing practices to adapt quickly to changing market conditions and customer preferences.

• Foster a culture of agility, experimentation, and rapid iteration within the product marketing team.

Qualifications:

• Minimum of 10 years of experience in product marketing leadership roles, preferably in the renewable energies or solar industry.

• Proven success in developing and implementing global product marketing strategies.

• Strong understanding of solar technologies, market dynamics, regulatory landscapes, and B2B marketing practices.

• Excellent leadership and communication skills with the ability to influence and inspire cross-functional teams.

• Bachelor's degree in marketing, business, or a related field; advanced degree preferred.

Preferred qualifications:

• Master's of Business Administration (MBA)
• Prior solar industry experience

At Array Tech, Inc., we strive to lead with our culture, and believe that our people are a key enabler of our future state. Our total rewards philosophy supports Array's ability to attract, develop, and retain our employees. We offer competitive compensation, benefits and wellness programs that align with the local markets where we do business.

Array Tech, Inc. offers equal employment opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity, and gender expression, or any other legally protected status.