Director, Product Marketing; AI Focused

Mediamath New York , NY 10007

Posted 4 months ago

About Us

Our mission is to help innovative marketers delight their customers and drive real business outcomes. Over 9,500 marketers in 42 countries use our enterprise software every day to launch, analyze and optimize their digital advertising campaigns across display, native, mobile, video, audio, social, digital out of home and Advanced TV formats. Founded in 2007 as a pioneer in "programmatic" advertising, MediaMath has been recognized as a leader in the space in four independent evaluations over the last two years. MediaMath has offices in 16 cities worldwide and is headquartered in New York City.

Key Responsibilities

We are looking for an experienced, enthusiastic, creative and strategic-minded Product Marketing professional to join our Product Marketing team, reporting to the VP of Product Marketing within the Product organization. As a Product Marketing Director, you will be responsible for the outbound marketing activities for MediaMath products. You will craft the messaging and position for products. You'll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role as a Product Marketing Director, you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales channel.

This role will regularly engage with key stakeholders including Product leads and leadership, the Commercial, Engagement and Account teams, MediaMath's Marketing team, and the Senior Leadership Team to ensure messaging is aligned across the Product organization and all other divisions, toward the goal of a cohesive and client-centric narrative. The role is primarily focused on the North America market, but also supports MediaMath's global teams and clients as needed.

You will:

  • Develop product positioning and messaging that differentiates our products in the market, and equips our Client Success Organization with a benefits-driven narrative for how our products solve client challenges

  • Sales Enablement: Communicate the value proposition of our products to the Commercial, Engagement and Account teams, and to external clients and partners

  • Inspire creativity in the team to engage with internal and external audiences in new ways

  • Contribute significantly to the ongoing creation of the Product Roadmap by understanding market trends, client demands, product adoption rates, revenue goals and more

  • Build materials to support the selling and ongoing usage of our products, from presentations to case studies to training decks (this role is not responsible for client-specific pitches, however)

  • Manage planning and execution of product launches, and managing the cross-functional implementation of the plan

  • Work with Product leads on offerings already in-market, to increase usage, ensure best practices, and ensure customer questions are answered

  • Market intelligence be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to out-compete them

  • Assist with branding and naming, and ensure consistency of terminology across the org

  • Ensure that all relevant teams across the organization are kept informed of Product activity, by compiling and distributing comprehensive communications and documentation

  • Collaborate with Marketing team on planning and executing publicity and thought leadership initiatives

  • Build strong relationships with all stakeholders; understand differing viewpoints and needs of each to ensure organization understands and adopts new products and releases

You are:

  • 2-5+ years' experience in Product Marketing strongly preferred, especially within the ad tech or digital space

  • 2-5+ years' experience in B2B SaaS Product Marketing within the AdTech/MarTech. Deep understanding of the AdTech/MarTech, data, media and programmatic industries a strong plus

  • Product Marketing experience with AI/Intelligence products, ideally within the programmatic advertising domain

  • Have a proven background in in collaboration and strategic thinking

  • Product Management, Sales Engineering or Account Management experience also a plus

You have:

  • A business, marketing or STEM degree: Bachelor's minimum, higher is optimal

  • Proven leadership background

  • Excellent communication skills, both written and verbal

  • Excellent problem-solving skills

  • Excellent time management skills

  • Excellent presentation skills

  • Proficient in PowerPoint, Excel, Office Suite, and Word

Why We Work at MediaMath

We are restless innovators, smart, passionate and kind. At the heart of our culture are six values that provide a framework for how we approach our work and the world: Teams Win, Scale + Innovation, Obsess Over Learning & Growth, Align then Execute, Do Good Better and Embrace the Journey. These values inform how we energize one another and engage with our clients. We are truly passionate about our purpose to provide marketing that everyone loves.

MediaMath is committed to equal employment opportunity. It is a fundamental principle at MediaMath not to discriminate against employees or applicants for employment on any legally-recognized basis including, but not limited to: age, race, creed, color, religion, national origin, sexual orientation, sex, disability, predisposing genetic characteristics, genetic information, military or veteran status, marital status, gender identity/transgender status, pregnancy, childbirth or related medical condition, and other protected characteristic as established by law.

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Director, Product Marketing; AI Focused