Director, Product Development/Innovation

Director, Product Development

Position Summary:

Develop innovative products that give them a competitive advantage in the market. Product development actions should be focused on the life cycle, and/or all the different stages, involved in taking a product from an idea to the consumer. Managing the prioritization and ROI for these efforts is critical. Ultimately, achieve our business objectives - Revenue / LTV (Retention) / CAC.

Responsibilities:

• Identify a market need: Identify a problem and create a product to solve that problem by talking to customers, completing surveys, and using market research. Identify a market need: Identify a problem and create a product to solve that problem by talking to customers, completing surveys, and using market research.

• Quantify the need: Determine if the problem is large enough to warrant a product-based solution and if the customers are willing to pay for this solution.

• Conceptualize the product: Apply creativity and innovation to figure out whether the product could be the solution.

• Validate the solution: Test whether the solution product is viable, worth pursuing, and liked by the target users.

• Build a roadmap: Identify goals and themes for development and solve the most important challenges to legitimize the product concept.

• Develop the product: Create a minimum viable product (MVP), an initial version that has only enough function to meet its customer's purpose.

• Release to users: Conduct experiments with the MVP to gauge interest, test price sensitivity, find marketing channels, create a message, and develop packaging.

• Ongoing feedback: Collect customer feedback to continue expansion and enhancements, keep growing the product roadmap, and set new strategic goals for the product.

• Perform other duties as assigned.

Requirements:

• 8+ years of experience in Marketing, Software Product Development, and Leadership

• Identify a market need: Identify a problem and create a product to solve that problem by talking to customers, completing surveys, and using market research.

• Complete product and marketing research

• Assess competitor products.

• Identify key requirements for products or upgrades.

• Work as part of a team.

• Be an individual specialist in manufacturing or technical areas.

• Working knowledge of the latest digital marketing, technology, and media consumption trends

• Strong verbal and written communication skills

• Ability to get things done in a fast-paced, limited-resource environment.

Education:

• Bachelor's degree required and/or equivalent combination of education and practical experience.