Our D2C Story
We won't chase the market, we will define it. We will bring audiences a product that doesn't exist today. We will do it because no other company can deliver our brands to consumers the way we can. We have the passion, the commitment and the support to be the best. Join our direct-to-consumer team and show us your best.
The Director, Partner Marketing will drive growth of WarnerMedia's streaming app by creating and executing co-marketing campaigns with internal and external partners. This role will develop and foster high touch relationships with partners to create mutually beneficial campaigns to achieve business and revenue goals.
Create and execute the partner marketing strategy to grow subscriber base and brand awareness by defining the vision strategy and tactics of co-marketing campaigns.
Monitor competitive activity, assess potential markets and identify new partners. Collaborate with Business Development to evaluate and manage new business opportunities.
Build and maintain strong relationships with partners
Create compelling marketing content, tools and messaging to clearly communicate the value of joint offerings.
Collaborate with product and program leads to establish marketing, communications, and training framework for partners and programs.
Develop and refine reporting, track engagement and communicate results to the broader team.
Align closely with Business Intelligence to develop KPIs, analyze opportunities, test different programs and partnerships and measure results.
Work closely with retention, engagement and acquisition marketing teams to ensure alignment of campaigns
Collaborate with product, development, design and content to articulate campaign goals and requirements
Manage agencies and 3rd party vendors
Lead, coach and manage subordinate staff
Bachelor's degree and/or relevant experience; MBA a plus
10 years' experience developing and driving the strategy of complex digitally focused partner campaigns ideally for a SVOD product.
Strong understanding of competitive landscape, wireless devices and streaming technology
Ability to analyze, interpret data and use insights to inform programs and initiatives
Ability to effectively influence and communicate cross-functionally with all levels; exceptional verbal and written communication skills.
Strong presentation skills are a must
Ability to both think strategically and execute tactically
The Ideal Candidate
Passionate about television, movies, entertainment, and technology
Possesses deep understanding of the video streaming industry as well as the digital advertising space and is a champion for the consumer
Capable of being a doer and longer-term strategic thinker
Thrives in a team that believes in working fast, being accountable, and learning from mistakes
Comfortable in a small, lean team that requires you to get in the trenches to drive work forward and have a high output
Turner Broadcasting System, Inc. and its subsidiaries are Equal Opportunity Employers and E-Verify users. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.
Time Warner, Inc.