Director, Paid Search

We are Assembly, a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, we lead the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence.

ICYMI: Assembly was named Campaign US 2024 Media Agency of the Year, and our North America CEO, Valerie Davis, was recognized as Adweek's Media All-Stars Executive of the Year. Our innovative work has also earned prestigious accolades, including The Webby Awards, Effies, and Cannes Lions.

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Overview:

Assembly is looking for a Director, Paid Search who will be accountable for all aspects of their assigned client's Paid Search campaigns. The candidate should have management qualities and experience to be able to mentor each of the positions under them (i.e., managers and associates). The role requires business acumen, experience in retail and e-commerce verticals, advanced technical knowledge of SEM technology, creative energy, and a passion for working in performance driven environments while fostering strong work ethic within the team.

Responsibilities:

• Develop and execute comprehensive vision for all SEM programs & strategies to fulfill business goals

• Oversee the planning, execution, and optimization of large-scale SEM programs across platforms

• Work with other digital media channel stakeholders to understand and execute on integrated media solutions

• Partner with SEO / organic search stakeholders to develop and execute a comprehensive search strategy

• Lead, train and mentor a team of 4-6 search specialists that oversee live media campaigns, analyze data and provide optimization recommendations

• Demonstrated experience in managing vendor relationships, contract negotiation & ensuring vendors deliver high quality services in alignment with team strategy and business goals

• Manage and oversee sophisticated bid management strategies

• Generate regular reporting on key performance metrics, providing insights and succinct recommendations for improvement

• Present all QBR/Monthly/Weekly and ad-hoc documents

• Communicate/Troubleshoot changes to the field and technical teams relating to our tracking methodology

• Looks at our products and associated available metrics and advises how to use them / integrate them with overall platform

• Act as a thought leader with innate curiosity and aptitude across paid search advertising. Be a trusted source for ongoing digital counsel and search education

• Manage extended support teams for management, maintenance and QC efforts

• Stay abreast of the evolving search landscape (ie: new products, evolving campaign formats, new AI opportunities, betas, and digital marketing news)