Director, Online Marketing

Cornerstone Ondemand Santa Monica , CA 90401

Posted 4 weeks ago

We are looking for a self-driven, analytical, and creative online marketing leader who will develop and execute engaging online campaigns, driving new leads and nurturing prospects. Your objective will be to deliver high-quality, sales-ready leads to the sales team, enabling them to achieve their new customer acquisition and revenue targets. You will be expected to be highly data-driven. You will work closely with our sales, sales development and marketing teams to understand the customer journey, and how best to engage prospects through the funnel.

  • Data-minded

  • Results driven

  • Collaborative across cross-functional teams

  • Inspirational, Fun, Engaging

In this role you will

  • Manage a team of 2 Marketing Automation specialists and 1 Online Marketer.

  • Own the business conceptualization of online demand creation, lead nurturing, and scoring program strategy.

  • Management of online lead-generation strategy, processes and execution of activities across email, SEO, PPC, display, retargeting, ABM, content syndication, etc. Collaborate with marketing and sales to ensure a consistent approach.

  • Monitor trends on SEO best practices and techniques to ensure top website ranking

  • Identify new opportunities, proactively research SEO issues and formulate solutions

  • Lead the vision, strategy and execution for building out best-in-class marketing and web analytics programs to put us on the path to automation and self-service

  • Develop and maintain automated dashboards and reports to monitor the performance of our marketing channels, campaigns and website, presenting results in meaningful terms and telling stories with data

  • Drive engagement with inbound leads and create repeatable lead nurturing programs to move prospects through the marketing and sales pipeline.

  • Provide actionable insights and recommendations for improving the effectiveness of our marketing efforts and website

  • Work in a number of different database environments, retrieving, analyzing and aggregating information for Executive reporting.

  • Use marketing analytics tools (Insight Squared, Google Analytics, etc.) to answer key business questions while monitoring data integrity and validity

  • Manage ad hoc analysis and deep dives for Marketing, and C-Staff teams, including things like LTV analysis, customer segmentation, KPI analysis, A/B testing

Youve got what it takes if you have

  • 5+ years of SEO/PPC experience

  • 5+ years of Google AdWords & Bing Ads experience

  • 5+ years of Google Analytics experience

  • Experience Working with an online marketing agencies

  • Excellent analytical abilities to grasp the key points from complicated details

  • Excellent verbal and written communication skills required

  • Advanced knowledge of Microsoft Office Word and Excel

  • Strong organizational & time-management skills with the ability to handle multiple tasks

  • A results-oriented individual who thrives working in a fast-paced environment

  • Significant experience in B2B demand generation and marketing analytics (strong knowledge of pipeline performance measurement, insights and optimization) and web analytics highly desired

  • Youre a high-performer with proven success driving strategy, planning and execution of customer acquisition campaigns across multiple channels (website, paid search, social media, email marketing, etc)

  • Highly knowledgeable about CRM and marketing automation systems.

  • Experience partnering with sales on pipeline development.

  • Demonstrated ability to interpret and present data relationships between key business concepts

  • Strong project and time management skills, with impeccable attention to detail

  • Experience with marketing channel attribution

Extra dose of awesome if you have

  • International online marketing experience

  • Experience with these tools: Google Webmaster Tools, Bing Webmaster Tools, BrightEdge, Conductor, Demandbase, Screaming Frog, Moz, SpyFu, Majestic SEO, SEM Rush, Optimizely, Raven, AdWords Offline Editor, Marketo, and Bing Offline Edito

  • HTML/CSS experience

Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, color, gender, age, sexual orientation, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at

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Director, Online Marketing

Cornerstone Ondemand