Director Of Website Personalization And Optimization

Are you looking for a role where you can drive true change for an organization and customers? In this Director of Website Personalization and Optimization role, you will be responsible for setting the strategy and driving execution of our personalization and web optimization efforts across the enterprise. These activities will increase product awareness, drive business results and improve the digital experience for our customers.

About the Role

In this opportunity as Director of Website Personalization and Optimization you will:

• Directly influence the effectiveness of Paid Media, SEO and other website traffic that generates pipeline for our products

• This is a high visibility role to own the corporate vision and roadmap for web personalization, testing and audience building

• Build and mentor a team of web testing, personalization and audience creation professionals at various stages of their careers

• Identify the biggest revenue driving opportunities to leverage personalization in web journeys

• Build and own responsibility for the execution of a cross-functional roadmap that will deliver on revenue opportunities

• Partner cross-functionally to advocate for improvements to data strategy, technology purchasing decisions and other requirements for driving personalization and website testing across the organization

About You

You're a fit for the role of Director of Website Personalization and Optimization if your background includes:

• 10+ years in a website testing role related to demand generation with statistically significant and scalable test results with quantitative results.

• 10+ years of experience in web-specific technologies and web strategy

• 5+ years driving web personalization activities across a large organization

• 5+ years of experience with AEM, Adobe Target and Adobe Audience Manager

• 7+ years managing a cross-functional team in a highly matrixed organization

• 10+ years experience with web analytics solutions including Adobe Analytics, HotJar, and Pendo

• Experience with providing guidance to organize large, complex data sets

• Experience with the Adobe Web Stack, Treasure Data or other CDP

• Understanding of other marketing channels including email marketing, social media, content, and SEM/paid advertising.

• Bachelor's Degree in Web Development, Statistics, Mathematics, Computer Science, Design or UX preferred.

• Proven track record of building world class teams with cohesive processes, reporting templates and stakeholder reviews.

• Critical and strategic thinker; ability to understand all available information, synthesize, and communicate approaches and analysis clearly and concisely.

• Comfortable working under deadlines, managing multiple priorities, taking initiative, and paying close attention to detail.

What's in it For You?

You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

• Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected

• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.

• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.

• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.

• Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.

• Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

#LI-JK3

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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More information about Thomson Reuters can be found on https://thomsonreuters.com.