Director Of Web Strategy

What makes us Qlik?

A Gartner Magic Quadrant Leader for 13 years in a row, Qlik transforms complex data landscapes into actionable insights, driving strategic business outcomes. Serving over 40,000 global customers, our portfolio leverages pervasive data quality and advanced AI/ML capabilities that lead to better decisions, faster.

We excel in integration and governance solutions that work with diverse data sources, and our real-time analytics uncover hidden patterns, empowering teams to address complex challenges and seize new opportunities.

The Director of Web Strategy Role

As our Director of Web Strategy, you will identify and champion website opportunities for growth, experimentation and how we measure that impact to the business. You will define the Qlik.com web and content strategy by understanding our users, our products, and our platform. You will be integral in defining content strategy, competitive analysis, and user research to help us build a thoughtful and strategic customer journey. You'll be responsible for driving innovation roadmaps to increase organic traffic and improve our signup conversion rates and revenue. You will partner with product marketing, design, development, and Marketing Operations teams to deliver comprehensive and integrated website strategies that increase awareness, drive customer acquisition, and improve product adoption.

What makes this role interesting?

• This role provides the opportunity to shape the long-term direction of Qlik's online presence. By developing and implementing a comprehensive web strategy, you can ensure alignment with broader business goals and market trends

• Working closely with various teams, you will have the opportunity for cross-collaboration across all areas of the business

• The opportunity to sprearhead innovative projects and initiatives that enhance the company's online presence, bottom line and market position

Here's how you'll be making an impact:

SEO & Content Strategy

• Define and implement a strategic global content roadmap.

• Lead the conceptualization and execution of comprehensive content/SEO strategies aligned with overarching marketing and business objectives. Craft a strategic roadmap that encompasses technical SEO, content strategy, keyword research, and competitive analysis internationally.

• Orchestrate the technical facets of SEO, collaborating closely with our web development team to ensure implementation of on-page and technical SEO elements. Monitor website performance, identify improvement opportunities, and lead initiatives to bolster site speed, mobile responsiveness, and crawl efficiency.

• Conduct keyword research to unearth emerging trends and promising opportunities. Collaborate with the content team to devise data-driven content strategies targeting pertinent keywords, aligning with user intent, and positioning us as authoritative voices within the industry.

• Institute an ongoing testing and optimization framework aimed at refining organic search performance. Employ A/B testing, astute data analysis, and methodical experimentation to fine-tune SEO strategies, on-page attributes, and content engagement.

• Forge strong collaborative bonds with cross-functional teams, including product marketing, brand management, and creative units, to stay aligned on keyword and customer targeting strategies. Ensure a cohesive messaging approach, consistent branding, and optimal user experiences across various touchpoints.

• Oversee the orchestration of SEO analytics tools and platforms, effectively tracking, measuring, and reporting key performance indicators. Regularly furnish the executive team with insights and comprehensive reports that spotlight progress, emerging trends, and potential areas for enhancement.

• Develop a culture of continuous learning and improvement, ensuring adherence to search governance structures and standard methodologies.

Conversion Optimization

• Own website conversion rate optimization strategy, partnering with various teams to drive ongoing improvements to the user experience and acquisition.

• Develop and execute an end-to-end website customer journey experience, based on enterprise-wide customer personas / segments

• Develop & execute CRO programs to meet customer growth / ROI targets.

• Drive performance through constantly testing new strategies (segmentation, messaging, navigation, design, content etc) and building a hypothesis driven test and learn discipline.

• Partner with research & analytics in applying qualitative & quantitative methods with rigorous A/B testing to understand traffic and conversion drivers.

• Continually make and implement recommendations for optimizing programs, and additional investment in time and money in line with strategic direction.

• Work cross-functionally with leaders on product, marketing, sales, data science, and insights to unlock new growth opportunities.

Measurement

• Own and enhance web KPIs and reporting cadence to drive data-based optimizations and inform stakeholders on overall web performance on monthly and quarterly basis.

• Constantly monitor traffic, funnel conversion, page performance metrics and ROI to deliver improved performance.

We're looking for a teammate with:

• 10+ years of experience in developing integrated B2B Saas web strategies.

• Proven strength in applying statistics, experimentation, and modeling to applied business problems.

• Experienced in and an advocate for web content strategy, SEO, conversion rate optimization and performance marketing.

• Strong user research skills: planning, leading, and synthesis.

• Experience generating strategy documentation including personas, user journeys, competitive analysis, content strategy, and information architecture.

• Ability to identify popular themes and types of content our audience would engage with and align them with the appropriate channels.

• Familiar with A/B testing tools, Google Analytics, and Google Tag Manager (or similar programs).

• Excellent project management and communication skills.

• Familiarity with content management systems and web development technologies.

• Ability to collaborate effectively with cross-functional teams and stakeholders.

• A strategic thinker with a results-oriented mindset.

• Bonus: Agency or international experience in similar role

The location for this role is:

Remote

Apply now and help change how the world transforms complex data landscapes into actionable insights and turns complex data challenges into new opportunities!

More about Qlik and who we are:

Find out more about life at Qlik on social: Instagram, LinkedIn, YouTube, and X/Twitter, and to see all other opportunities to join us and our values, check out our Careers Page.

What else do we offer?

• Genuine career progression pathways and mentoring programs

• Culture of innovation, technology, collaboration, and openness

• Flexible, diverse, and international work environment

Giving back is a huge part of our culture. Alongside an extra "change the world" day plus another for personal development, we also highly encourage participation in our Corporate Responsibility Employee Programs

The anticipated base salary range for this role is $ 150,000.00USD MIN - 190,000.00 USD MAX per year. Final compensation offered by Qlik will be based on factors such as the candidate's location, job-related skills, education, experience, and other business and organizational needs. Qlik offers a comprehensive benefits package.

Qlik is an Equal Opportunity/Affirmative Action Employer. We are committed to fostering a workplace that is diverse, equitable and inclusive.

Qualified applicants will receive consideration for employment without regard to actual or perceived: race, color, religion, sex, sexual orientation, gender identity, pregnancy and related medical conditions, genetic information, national origin, age, marital status, protected veteran status, disability status or any other characteristic protected by applicable law. For United States applicants and employees, go to the US Department of Labor's website to review the Equal Employment Opportunity Posters, including the "Know Your Rights" and "Pay Transparency Nondiscrimination" posters.

If you need assistance applying for a role due to a disability, please submit your request via accessibilityta@qlik.com. Any information you provide will be treated according to Qlik's Recruitment Privacy Notice. Qlik may only respond to emails related to accommodation requests.

Qlik is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Qlik via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Qlik. No fee will be paid in the event the candidate is hired by Qlik as a result of the referral or through other means.