Director Of Web & Digital Strategy

Clayco is hiring a Director of Web and Digital Strategy to join our dynamic team. This position will lead the development and implementation of digital content through managing and promoting the Clayco's brand throughout North America. The director is also responsible for building and managing the enterprise's unified web presence; managing and supporting each of the enterprise mission-critical websites; setting policy, guidelines, and standards for official websites; and providing direction, support, and consultation for web initiatives enterprise-wide.

Job duties include but are not limited to the following:

• Manage the design, development, and maintenance of web and digital media, including but not limited to landing pages, banners, social ads and content, emails, digital signage, digital graphics, and digital advertising campaigns

• Create solutions that transform Clayco's web presence into an effective marketing and strategic communications platform with enhancements through design and front-end development

• Establish and maintain retention categories for customer lists, website pages, and media files

• Manage digital integrations between project management, website, and content management systems

• Ensure marketing content meets guidelines, standards, and requirements while partnering with client web team(s) to understand and capture emerging website requirements;

• Design, develop, implement, and measure improvements to Clayco's web presence

• Create and maintain design and technical documentation for the Clayco Enterprise and all the Wordpress environments

• Work with contractors/vendors/consultants on the development and execution of web-related projects, including implementation timelines.

• Manage data collection and analysis to support the goals of the enterprise, including but not limited to areas of recruitment, brand awareness, and industry storytelling.

Job Requirements:

• Bachelor's degree required

• Google Analytics certified or the equivalent required

• 12+ years of experience designing, maintaining and developing websites is required; Wordpress experience is a requirement

• Experience with responsive design for mobile and desktop required

• Experience using Adobe Creative Cloud software required including but not limited to Photoshop, XD and Illustrator

• Experience with digital ad tech and platforms, including but not limited to; Facebook Ads Manager and Google Ads

• Excellent organizational, time, and self-management skills required

• Exceptional verbal and written communication skills required

• Strong sense of initiative and ability to work in a fast-paced environment and under pressure on multiple projects required

• Utilize critical thinking and problem-solving skills to achieve goals required

• Extensive understanding of HTML, CSS, JSON and JavaScript preferred