Coney Island Prep Brooklyn , NY 11201
Posted 1 week ago
Director of Student Recruitment & Enrollment
Coney Island Preparatory Public Charter School
Brooklyn, New York
What is the Role?
Our organizational values center the diverse scholars and communities we serve -- and this begins with their first introduction to our schools as they enroll with us. The Director of Student Recruitment & Enrollment (SRE) plays a central role in connecting Coney Island Prep to our community. The Director of SRE leads the design and implementation of student recruitment and enrollment strategies to ensure Coney Island Prep is meeting enrollment targets across all four campuses. Operational excellence and powerful project management skills are second nature to the Director of SRE as they develop data systems that track and enhance lasting, sustainable methods for recruiting and enrolling students and families. This Director will manage the Family and Community Engagement (FACE) Manager and will be hired by and report to the Chief Strategy Officer.
What You'll Be Asked To Do
Strategic Planning and Project Management
Develop and implement a strategic plan for short-term and long-term recruitment and enrollment goals for the network; cultivate a deep understanding of industry-wide enrollment trends
Analyze, track, and monitor data to inform action plans that deliver results
Evaluate current data systems and design plans for improved utilization or replacement to meet growing needs for assessing effectiveness of our strategy
Lead weekly enrollment team meetings with relevant network office staff, lead weekly meetings with school-based staff, and lead school leader and Operations professional development to ensure strong collaboration across teams
Codify and communicate efficient, deliberate systems and expectations of campus-based staff contributing to student enrollment efforts
Set clear approach for engaging families
Manage recruitment budget and track expenditures against the budget; procure vendors, manage agreements and timely execution
Student Recruitment
Set and communicate clear goals for leads generation, applications, and monitor progress towards goals to ensure sufficient applications
Partner with the FACE Manager to leverage community partners in enrollment efforts
Invest school-based staff in supporting community recruitment events
Manage index of community partners, set application goals per partner, and track enrollment outcomes met through these partnerships
Collaborate with the Development and Communications team to ensure robust and aligned social media campaigns and use of digital marketing platforms (Facebook, Instagram, Google) and to assess the return on investment from these marketing efforts
Plan, lead, and attend school events; train and provide school-based staff with resources to plan and attend events including info sessions, building tours and canvassing
Assist in the development of improved marketing vision, strategy, and materials
Enrollment
Run Coney Island Prep's lottery in compliance with state, local, and charter authorizer expectations each April
Set clear goals for month-by-month enrollment headcount such that annual FTE is met
Consistently monitor student enrollment headcount and develop systems that ensure Operations staff fill seats as soon as they become available so that enrollment targets are met
Train relevant staff in best approaches for communicating with families to convert applications to acceptance
Train staff on key information tracking systems, such as SchoolMint
Collaborate with network Compliance Team and campus-based Operations Teams to ensure seamless transition from network-lead enrollment to campus-managed student registration
Collaborate with network Director of Compliance and Director of Special Education to ensure accurate, on-time per pupil billing and per pupil billing projections
Manage annual intent to return process through school-based Operations Teams, clarify goals for student retention, confirm school leaders have what they need to drive towards those goals
Create a welcoming and engaging experience for families from their first interaction with CIP
What You'll Need
Bachelor's degree required; at least five years of work experience in school operations, community organizing, or recruitment; people management experience preferred
Impeccable writing skills
Experience strategically managing a budget to meet ambitious outcomes
Background in organizing, planning, and facilitating large events, meetings, and/or trainings
Established knowledge of Excel or Google Sheets; experience with project and budget management software
Availability to work occasional evenings and weekends throughout the year
Cultural competencies to work in low-income communities and a willingness to examine own biases across lines of difference
A strong track record of building positive relationships across various stakeholder groups demonstrating a value towards diversity and inclusivity
Proven organizational, oral, and written communication skills; timeliness; accuracy; and consistent and regular communication; and ability to meet due dates
Self reflective and open to feedback, with the ambition and desire to grow one's professional practice
A positive, solutions-oriented attitude and drive for excellence
Eager to work collaboratively as part of a team
Passion for education and a dedication to Coney Island Prep's mission, beliefs, and values and its commitment to anti-racism
Steadfast belief that all students can achieve at the highest academic levels and deserve an opportunity to succeed in the college and career of their choice
Spanish, Russian, or Mandarin language proficiency is a plus
Who are we?
Coney Island Prep is a college preparatory public charter school in Brooklyn, New York. Merging growth, performance, and commitment, the Coney Island Prep community takes its responsibility to prepare scholars for the college and career of their choice very seriously, but not ourselves. We balance our sense of ownership and responsibility with humility and levity and support each other every step of the way. Coney Island Prep currently serves over 1,300 scholars across its four schools, including:
Commitment to Anti-racism, Diversity, Equity, Inclusion, and Justice
Coney Island Prep is committed to building a team that collectively reflects the various backgrounds, experiences, and identities of our scholars. We recognize and respond to different points of access, so that everyone maximizes their highest potential. We also recognize that because of institutionalized racism and systemic oppression, historically marginalized groups are at a disadvantage when it comes to most application and hiring processes. We want to ensure that all candidates, regardless of their identity, are able to demonstrate their qualifications and are not limited by a lack of opportunity or access. We are committed to creating a space where everyone's identity is acknowledged, respected, and welcomed. We are intentional about creating an environment where people feel comfortable being their authentic selves at work by constantly examining our organization culture and challenging our traditions.
Benefits and Compensation
Employees at Coney Island Prep are provided with salaries that are set through a lens of equity and based on an individual's skills and experiences relevant to the role. The salary range for this position is from $95,000 - 125,000.
As a regular, full time employee of Coney Island Prep you will be eligible for benefits that include medical, dental, vision, and life insurance as well as a 403(b) retirement benefit package with match and Paid Family Leave.
Staff are provided with a MacBook Air and access to all the necessary technology and resources needed to succeed in their role.
Are you "All In?" This position starts immediately. To apply, head to our Careers Page!
Coney Island Preparatory Public Charter School is an equal opportunity employer and does not discriminate on the basis of race, religion, color, age, sex, sexual orientation, marital or familial status, national origin, citizenship or disability. We want Coney Island Prep to be a place where scholars and staff of all backgrounds, experiences, and identities feel as though they are valued and can excel.
Coney Island Prep