An international law firm with offices in Washington, D.C. is seeking a full-time Director of Strategic Marketing Communications for their firm. This person will be responsible for driving all activities related to visibility raising, marketing communications, PR and
Developing and managing the positioning and messaging of the Firm.
Enhancing the brand and raising the visibility for the Firm globally.
Building the recognition of Firm expertise across practices and industries.
Overseeing Firmwide PR and media relations including outside consultants.
Managing the full Marketing Communications Department and staff budget.
Supervising related Directors, Senior Managers and other staff as required.
Serving as the senior advisor to partners, practices/industries, teams and affiliate groups seeking to raise their profile through marketing communications.
Serving as a senior advisor to Firm leaders/management. Providing guidance and preparing media talking points and Q&As, as appropriate for Firm management.
Overseeing the marketing communications efforts for new laterals: press releases, bios, internal and external announcements.
A Bachelors degree in Marketing, Communications, or Business is required. A Masters degree in Communications, Marketing, or Business preferred.
10+ years of marketing communications management required (in the professional services area desired.)
Significant experience in the public relations and media relations is required.
Experienced at strategic communications planning and implementation across all media.
Professional services marketing knowledge relevant to direct meaningful programmatic development and generate substantive recommendations.
Analytical skills, especially related to the ROI of Marketing Communications investment.
Strategic planning skills, especially related to brand/positioning.
Experience with managing social and digital media campaigns.
Experience in the integration of video in marketing campaigns.
Experience working with graphic designers to develop and implement a means to maintain graphic/design consistency across the brand in print/online/multimedia.
Knowledge of public relations and implementation of related strategies for positioning and messaging to enhance brand awareness.
Strong media relations/journalism/message management skills.