Texas A&M University College Station , TX 77840
Posted 1 week ago
Job Title
Director of Social Media
Agency
Texas A&M University
Department
Marketing & Communications
Proposed Minimum Salary
Commensurate
Job Location
College Station, Texas
Job Type
Staff
Job Description
Glimpse of the Job
The Director of Social Media at Texas A&M University leads the university's social media strategy, overseeing the curation of content, engagement, and incident response on the primary social channels, while also guiding social governance and training across the institution. The Director leads a team that is responsible for driving, tracking, and monitoring audience growth and engagement on a 24/7 basis, exercising broad discretion and judgment to respond on the university's behalf, and positions the institution to both preserve and elevate its reputation with existing and new target audiences, in Texas and beyond.
What to do
Apply! Take the first step towards an exciting career! A cover letter, resume, and portfolio of social media content will assist in the review of your application materials. You can upload them during the application process at CV/Resume.
Salary: Commensurate based on hire's experience
Position Details: Employee will supervise (5) Student interns, Communications Specialist, and Social Media and Communications Manager
Qualifications
Required Education and Experience:
Bachelor's degree in marketing, communications, or business management or equivalent combination or education and experience
Ten years of communications and/or marketing experience
Preferred Qualifications:
Minimum three years of experience directing and managing an institutional social media team and presence with significant engagement and followership
Experience in higher education, social media leadership-role preferred
Knowledge, Skills and Abilities:
Demonstrated ability to grow social media following, affinity, and engagement, particularly outside of traditional student, in-state, and alumni audiences
Demonstrated ability to specifically help craft and implement strategies that grow an organization's following and engagement on YouTube; collaborate to tailor, curate, and execute emotive video storytelling across other social media platforms including Facebook and Instagram
Demonstrated experience managing and executing across multiple digital communications and marketing channels and media; highly developed skills in communications writing and editing, and video concepting and production
Highly collaborative style with experience developing and implementing communications strategies successfully; background that demonstrates relationship-building, consensus-building, flexibility, and managing through influencing
Evidence of high-energy leadership style with a track record for leading both strategic and tactical communications efforts
Demonstrated computer competency with common and specialized production software suites, including social media monitoring and tracking suites (Sprout Social, Sprinklr, Brandwatch, RivalIQ, etc.), and analytics reporting software
Demonstrated expert-level knowledge of individual social media platforms (including YouTube, Facebook, X, Instagram, Snapchat, LinkedIn, and Be Real)
Experience and working knowledge of paid social media advertising strategies and techniques across various social media platforms
Ability to provide quick turnaround and updates for multiple requests while maintaining strong reputation for high-quality work
Experience working in and/or with large-scale organizations which utilize processes to review and approve ideas and enterprise solutions to deliver services
Exhibit behavior that supports the mission, vision, and values of the University
Communicate and employ interpersonal actions that model high standards of professional, responsible, accountable, and ethical conduct
Willing and able to adjust to changing demands and shifting priorities
Essential Duties/Tasks
Why Texas A&M University?
Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our core values which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.
We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration. Amenities associated with a major university, such as: sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you. Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes. In addition, you have access to many benefits and perks, such as:
Health, dental, vision, life and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums
12-15 days of annual paid holidays
Up to eight hours of paid sick leave and at least eight hours of paid vacation each month
Automatic enrollment in the Teacher Retirement System of Texas
Free exercise programs and release time for health and wellness programs
All employees have access to free LinkedIn Learning training programs, webinars, and limited financial support to attend conferences, workshops, and more
Educational release time and tuition assistance for completing a degree while a Texas A&M employee
Instructions to Applicants: Applications received by Texas A&M University must either have all job application data entered or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume or use a LinkedIn profile to pre-populate the online application.
All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution's verification of credentials and/or other information required by the institution's procedures, including the completion of the criminal history check.
Equal Opportunity/Affirmative Action/Veterans/Disability Employer.
Texas A&M University