Director Of SEM

Lendingtree, Llc. Burlingame , CA 94010

Posted 2 weeks ago

LendingTree is looking for a data-driven director of SEM who is comfortable under pressure and is flexible to an ever-changing environment. We learn quickly and we react quickly. The ideal candidate has strong paid search knowledge and campaign management experience. He or she has experience setting direction for an SEM portfolio and are able to actualize that strategy through their own work and by leading others.

Responsibilities

  • Lead, develop, execute and monitor strategy to drive paid search performance.

  • Full funnel search marketing: strategy, ads, bids, landing pages & reporting.

  • Ongoing account optimization, including structure & targeting improvements, keyword expansion, negative keywords, and improvement of bid management processes.

  • Be knowledgeable of account performance, what is driving it, and propose a course of action to resolve issues.

  • Strategize, execute, and report on testing within your accounts based on a clear and measurable testing hypothesis.

  • Identify inefficient or repetitive tasks and work with the team to strategize how automation could help.

  • Work closely with design, product marketing, and product teams to streamline and optimize the consumer experience and conversion funnels.

  • Conduct competitive analysis, prepare reports on findings, and share the results with others.

  • Work closely with vendors to ensure appropriate support, and to keep abreast of product releases and new available features.

  • Manage junior members of the team and work with them to drive performance in their accounts and across our portfolio.

Requirements

  • Bachelor's degree.

  • 5-7 years of experience executing and optimizing direct response campaigns through keyword footprint, bidding, experience testing, and targeting.

  • Experience with running A/B split tests, calculating significance, tracking results, summarizing learnings, and iterating into new ideas.

  • Experience running paid search campaigns on Google, Bing and Yahoo.

  • Strong analytical and critical thinking skills. Leverage data to make intelligent, actionable business decisions.

  • Advanced knowledge of Excel.

  • SQL skills a plus.

  • Previous experience with managing direct reports a strong plus.

Our Company:

LendingTree was founded in 1996 by CEO Doug Lebda to help people comparison shop and get a great deal on the single biggest transaction of their lives: their mortgage. Since then, we've facilitated over 65 million loan requests, while becoming a household name (our brand recognition rivals Bank of America and Wells Fargo). Today we do much more than mortgages. We are the #1 online marketplace in the US for consumers to comparison shop for mortgages, personal loans, credit cards, student loans, auto loans and insurance. We have established relationships with millions of customers who engage with us through our My LendingTree portal, giving them access to free credit scores and money saving alerts. We are on a mission to help consumers save money and better their lives.

We're publicly traded (TREE), we're financially sound and we're in the top 10 of Fortune's 100 Fastest Growing Companies. If you're looking for an opportunity with a dynamic company that is fanatically pro-consumer and that champions your entrepreneurial spirit, then you've come to the right place!

Our Culture:

Our clothes are casual and relaxed, and our work ethic is highly professional. It is our culture for each team member to challenge the status quo, express their opinions, and to stand up, ask for the ball and run with it to meet our aggressive goals. We also have a lot of fun together! We're always looking for the best, brightest, high energy, results-driven Rock Stars to join our team. We reward innovation, creativity and the ability to just GET STUFF DONE.


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Director Of SEM

Lendingtree, Llc.