Director Of Sales And Marketing

Stanford Hotel Group Burlingame , CA 94010

Posted 4 days ago

SALARY RANGE: $155,000 to $165,000

SALES AND MARKETING

  • Develop pricing and market strategies and constant monitoring of competition and marketplace in general

  • Prepare and execute annual marketing plan, promotion and advertising plans covering sales, food and beverage events, hotel promotions, media relations as well as participating in multiple property campaigns.

  • Design plans and materials for promotions and public relations.

  • Meet or exceed pre-determined booking goals for guest room revenue; meet or exceed budgeted costs and revenue on a monthly average with the liberty to negotiate as needed on individual functions within established guidelines yet maintaining the overall revenue goals.

  • Compile lists of prospective clients for use as sales leads based on information from newspapers, business directories and other sources.

  • Solicit new and repeat guest room and meeting business and maintain client base of key accounts and conventions.

  • Make outside sales calls and telemarket to obtain business. Monitor pricing, service levels, facilities and function activities at competitive facilities to ensure the Hotel remains in a competitive position.

  • Complete coordination of the Sales group functions; accurate and timely preparation of detailed Sales Contracts and Group Resumes as necessary to ensure a common quality understanding of what the client is to receive in terms of products and services.

  • Prepare periodic sales reports and weekly activity report to include all financial booking performance and personal call reports for active solicitation performed

ADMINISTRATIVE

  • Accountable for the financial performance of the department with emphasis on achieving or exceeding of predetermined booking goals.

  • Prepare and control hotel budget for sales, promotions and advertising.

  • Monitor departmental, payroll and supply expenses in accordance with budgetary goals.

  • Prepare 30-60-90 Day Revenue Forecast on a monthly basis for presentation.

  • Be familiar with the operating procedures of all other areas of the hotel, cooperating fully and in a friendly manner with those areas to assure customer satisfaction.

  • Route associate commendations received from guests to the person responsible for assembling the daily packet.

JOB REQUIREMENTS:

  • 5 years' experience as a Senior Sales manager or 3 years' experience as a Director of Sales at a full-service property that has at least 200 guest rooms and 10,000 square feet of meeting space.

  • Four Star/Four Diamond, upscale hotel experience preferred.

  • Bachelor's Degree in Hospitality Management or related area of study preferred

  • Previous experience in the San Francisco market preferred

  • Requirement to relocate as a full time resident to the area within 90 days of hire (if not local.)

  • Ability to read, write, and speak English.

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