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Director Of Sales And Marketing

Expired Job

Senior Lifestyle Corporation Santa Ana , CA 92701

Posted 4 months ago


Position Summary:

Responsible for fulfilling leasing and move in goals. Maintains a positive image of the community with referral sources, residents, and staff personnel. Supervises the sales and marketing personnel at the community.

Essential Functions

Essential Functions:

  • Schedule, organize and conduct tours with prospective resident of independent and assisted living, memory care and skilled nursing.

  • Responds and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately.

  • Create, plan and implement with Sales and Marketing Team and Program Director events to bring in prospective residents such as but not limited to: seminars, speakers, themed events, and family nights.

  • Develop and maintain a good working relationship with residents, families and professional providers of care.

  • Maintains a working knowledge of all software programs.

  • Participates in weekend call coverage in Manager Rotation.

  • Manage move ins and move outs to achieve maximum revenue.

  • Treat each inquiry with value.

  • Works closely with the Executive Director and Corporate Director of Sales in development and implementation of the quarterly marketing plan.

  • Create and implement a strong community outreach program.

  • Media and Marketing Planning Implementation

  • Meet all expectations of occupancy and budget.

  • In consultation with Executive Director, hires, trains, disciplines and terminates departmental employees in accordance with Senior Lifestyle Corporation policy.

  • Keeps Executive Director informed of all sales activity daily.

  • Maintains Senior Lifestyle Hot Board/Move In Move out board.

  • Communicates any special needs of the incoming resident to the appropriate personnel.

  • Manage use of sales toolbox

  • Assure that staff investigates every alternative before closing a lead.

  • Keeps informed of all trends, developments, concepts and techniques in his/her field that affect product.

  • Understand the need of the senior and the aging process Maintain and work an active, meaningful waitlist.

  • Plan and implement special events monthly which prospects attend.

  • Update competitive analysis quarterly.

  • Maintain confidentiality of all pertinent information.

  • Complies with all Senior Lifestyle Policies, cities, state, and federal regulations pertaining to Residents' accounts as it relates to Medicare, third party billing, etc.

  • Possesses strong organizational skills and ability to multi-task and meet deadlines

  • Interacts professionally and effectively with all levels of the organization, residents, family members, etc.

  • Performs other duties as assigned.



  • Bachelor degree from a four-year college or university.

  • Or one to two years' experience and or training, or equivalent of education and experience.

  • Previous sales/admission experience in senior living. Strong communication skills.

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Director Of Sales And Marketing

Expired Job

Senior Lifestyle Corporation