About the Company
Insticator improves engagement and increases ad revenue for publishers by providing interactive content while simultaneously increasing site views and driving purchase intent for brands.
Over 350 million consumers are reached monthly across Insticator's vast network of elite publishing partners, including: Warner Bros., Ancestry.com, Tribune Media, Rodale, Evolve Media, Crave Media, The Atlantic, Toronto Sun, and more.
Insticator empowers more than 6,000 content creators monthly, monetizing content opportunities for publishers and brands. We are a Inc 5,000 company and a Red Herring Global 100 recipient.
The Insticator Values
We recruit, promote, and reward based off of our four core values:
The Yield Analyst handles Yield Management and Analytics end of business to develop and maintain campaign optimization strategies, quantitative analyses, models and ad-hoc reports to maximize profit and ensure business success.
Challenges and Opportunities for the position
They will work in tandem with Ops and Account Management for understanding the relationship between inventory monetization strategies and system implementation, and pro-actively account for strategy & system developments.
Responsibilities and Duties.
Manage Yield Management and Analytics end of business to develop and maintain campaign optimization strategies, quantitative analyses, models and ad-hoc reports to maximize profit and ensure business success.
Work in tandem with Ops and Account Management for understanding the relationship between inventory monetization strategies and system implementation, and pro-actively account for strategy & system developments.
Provide proactive direction to demand and supply channels surrounding yield opportunities and leveraging this to maximize revenue, including the identification and communication of potential short-term inventory opportunities.
Automating Yield Management process in collaboration with the tech team
Create a holistic pricing tool that can meet the existing business requirements and lead to dynamic pricing on a real-time basis.
Own Pricing Analytics for multiple portals and pricing as a product.
Maximize performance for all programmatic revenue sources
Maintain business reporting and analysis
Advice pricing strategies across markets
Develop and maintain quarterly revenue forecasts
Educate the Solutions team with market revenue trends
Contribute to the programmatic strategy and make valuable inputs to testing.
8+ years of experience in yield management, pricing and analytics
Sharp understanding of OpenRTB/Header bidding landscape.
Strong analytical, reporting decision-making and problem-solving skills
Experience working with data around SSPs, bidders and other RTB platforms
with business intelligence or other data analysis roles
Strong experience with relational databases and querying such as Microsoft SQL Server, Oracle Database, or MySQL
Visualization tools such as Power BI or Tableau
Advance in MS Excel
Experience in digital industry
Critical thinking and problem solving
Develop and manage ongoing business relationships at multiple organizational levels, and work in a dynamic environment.
Demonstrated ability to design and deliver both formal and informal presentations to groups of all sizes
Experience with A/B testing and tools, with a strong understanding of data-driven decision-making
Knowledge of current web and mobile technologies, and familiarity with how the digital ecosystem is evolving.
Collaborative mindset and great teamwork skills
Skilled at receiving feedback, as well as providing it
Entrepreneurial & adaptable; great learning skills
Transparent & communicative, patient
Curious, research-minded, data-informed
Full time employment benefits
We offer a diverse package and the chance to grow financially with the company, including:
Commission and Bonuses
Health, Dental and Vision Insurance
Annual Performance Bonus
Stock options (so you have ownership in the company and benefit as it grows)
Flexible work schedule
Free breakfast and lunch on Fridays and office snacks
Paid Maternity and Paternity Leave