Director Of Programmatic Yield Optimization

Insticator New York , NY 10007

Posted 2 months ago

About the Company

About Insticator

Insticator improves engagement and increases ad revenue for publishers by providing interactive content while simultaneously increasing site views and driving purchase intent for brands.

Over 350 million consumers are reached monthly across Insticator's vast network of elite publishing partners, including: Warner Bros.,, Tribune Media, Rodale, Evolve Media, Crave Media, The Atlantic, Toronto Sun, and more.

Insticator empowers more than 6,000 content creators monthly, monetizing content opportunities for publishers and brands. We are a Inc 5,000 company and a Red Herring Global 100 recipient.

The Insticator Values

We recruit, promote, and reward based off of our four core values:

  • Sleeves Up
  • At Insticator we provide the autonomy and creativity needed to own your role, iterate where needed and drive impact on a massive scale.
  • 100% Viewability
  • Insticator is passionate about open feedback at all levels of the company. This allows us to fail fast, create in real time and build an open company culture.
  • Be Defiantly Great
  • We are defiant, that's in our lifeblood, we accomplish what other people think are impossible. Challenging the status quo is our lifeblood.
  • Unconditional Empathy
  • Our customers are real people with real business needs, and we are here to listen and tackle accordingly. If we care and respect each other, there is no challenge we can't overcome.

Job Overview

The Yield Analyst handles Yield Management and Analytics end of business to develop and maintain campaign optimization strategies, quantitative analyses, models and ad-hoc reports to maximize profit and ensure business success.

Challenges and Opportunities for the position

They will work in tandem with Ops and Account Management for understanding the relationship between inventory monetization strategies and system implementation, and pro-actively account for strategy & system developments.

Responsibilities and Duties.

  • Manage Yield Management and Analytics end of business to develop and maintain campaign optimization strategies, quantitative analyses, models and ad-hoc reports to maximize profit and ensure business success.

  • Work in tandem with Ops and Account Management for understanding the relationship between inventory monetization strategies and system implementation, and pro-actively account for strategy & system developments.

  • Provide proactive direction to demand and supply channels surrounding yield opportunities and leveraging this to maximize revenue, including the identification and communication of potential short-term inventory opportunities.

  • Automating Yield Management process in collaboration with the tech team

  • Create a holistic pricing tool that can meet the existing business requirements and lead to dynamic pricing on a real-time basis.

  • Own Pricing Analytics for multiple portals and pricing as a product.

  • Maximize performance for all programmatic revenue sources

  • Maintain business reporting and analysis

  • Advice pricing strategies across markets

  • Develop and maintain quarterly revenue forecasts

  • Educate the Solutions team with market revenue trends

  • Contribute to the programmatic strategy and make valuable inputs to testing.


  • 8+ years of experience in yield management, pricing and analytics

  • Sharp understanding of OpenRTB/Header bidding landscape.

  • Strong analytical, reporting decision-making and problem-solving skills

  • Experience working with data around SSPs, bidders and other RTB platforms

with business intelligence or other data analysis roles

  • Strong experience with relational databases and querying such as Microsoft SQL Server, Oracle Database, or MySQL

  • Visualization tools such as Power BI or Tableau

  • Advance in MS Excel

  • Google Analytics

  • Experience in digital industry

  • Critical thinking and problem solving

  • Develop and manage ongoing business relationships at multiple organizational levels, and work in a dynamic environment.

  • Demonstrated ability to design and deliver both formal and informal presentations to groups of all sizes

  • Experience with A/B testing and tools, with a strong understanding of data-driven decision-making

  • Knowledge of current web and mobile technologies, and familiarity with how the digital ecosystem is evolving.

Cultural competencies

  • Creative confidence

  • Collaborative mindset and great teamwork skills

  • Skilled at receiving feedback, as well as providing it

  • Entrepreneurial & adaptable; great learning skills

  • Transparent & communicative, patient

  • Curious, research-minded, data-informed


Full time employment benefits

We offer a diverse package and the chance to grow financially with the company, including:

  • Competitive Salary

  • Commission and Bonuses

  • Health, Dental and Vision Insurance

  • Annual Performance Bonus

  • Stock options (so you have ownership in the company and benefit as it grows)

  • Flexible work schedule

  • Free breakfast and lunch on Fridays and office snacks

  • Paid Maternity and Paternity Leave

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Director Of Programmatic Yield Optimization