Director Of Product Marketing

Skillsoft Boston , MA 02298

Posted 3 months ago

Product Marketing Director Leadership and Business Skills portfolio

Skillsoft is currently seeking a Product Marketing Director focused on our Leadership, Business Skills and Digital Transformation content line to join our Boston-based Product Marketing team.

The Product Marketing director will be responsible for product marketing initiatives including go-to-market, product content ideation, creation and execution, field enablement, and on-going marketing support for the Skillsoft Leadership product portfolio. Working closely with Product Management, the Product Marketing Manager will lead cross-functional market launches and develop strong product positioning and prospect-facing content to support demand gen and brand awareness initiatives to help achieve revenue targets.

The Senior Product Marketing Manager will help drive product messaging and multi-media collateral for Skillsoft learning content solutions, primarily focusing on IT Skills and Productivity & Collaboration Tools portfolios, delivering associated assets and content to the Corporate Marketing, Sales Enablement and Customer Success staff to drive awareness and pipeline generation.

Position Responsibilities Include:

  • Articulate in a compelling fashion the vision and value of the Skillsoft IT Solutions product line

  • Build go-to-market strategy, plans and activities that support corporate and sales targets for Business and Leadership business

  • Develop the positioning and messaging for the product, consistent with our target market(s).

  • Work with content and writing staff to develop compelling assets that support IT Solutions GTM strategy.

  • Work with broad Content Product teams to develop and implement product launch plans for new business and leadership products, learning channels

  • Lead on-going product marketing programs including user groups, customer newsletters, support our annual user conference and industry events

  • Develop focused field enablement tools, messaging for special channels and markets

Key liaison between Product/Content team, Corporate Marketing, and Sales/Sales Enablement teams

Preferred Skills and Experience

  • 3 years' experience in marketing demand generation and/or product marketing

  • Experience in developing marketing programs and plans to achieve sales targets through net new customer acquisition, customer retention, and cross-sell/expansion activities

  • Exceptional written and verbal communication and presentation skills

  • Experience in enterprise software or eLearning a plus but not required

  • Subject matter experience with HCM/L & D market, business and leadership development a plus

  • Experience working with B2B direct and/or partner sales force

  • Experience working in SAAS environment cross-functionally (with product, sales, and client success) a plus

  • Independent contributor who has a strategic approach to winning more business, competitive positioning, and partnership with product teams to develop new/evolving products.

  • Experience in developing buyer personas and sales enablement tools, and developing content to support marketing plans

  • Strong interpersonal skills with ability to effectively present and sell information both internally and externally

  • Ability to rely on experience and judgment to plan and accomplish goals

  • Highly organized and successful in making aggressive deadline commitments and meeting them

Education and Certifications

Bachelor's degree preferred

  • Familiarity/Certification with Pragmatic Marketing a plus

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