Product Marketing Director Leadership and Business Skills portfolio
Skillsoft is currently seeking a Product Marketing Director focused on our Leadership, Business Skills and Digital Transformation content line to join our Boston-based Product Marketing team.
The Product Marketing director will be responsible for product marketing initiatives including go-to-market, product content ideation, creation and execution, field enablement, and on-going marketing support for the Skillsoft Leadership product portfolio. Working closely with Product Management, the Product Marketing Manager will lead cross-functional market launches and develop strong product positioning and prospect-facing content to support demand gen and brand awareness initiatives to help achieve revenue targets.
The Senior Product Marketing Manager will help drive product messaging and multi-media collateral for Skillsoft learning content solutions, primarily focusing on IT Skills and Productivity & Collaboration Tools portfolios, delivering associated assets and content to the Corporate Marketing, Sales Enablement and Customer Success staff to drive awareness and pipeline generation.
Position Responsibilities Include:
Articulate in a compelling fashion the vision and value of the Skillsoft IT Solutions product line
Build go-to-market strategy, plans and activities that support corporate and sales targets for Business and Leadership business
Develop the positioning and messaging for the product, consistent with our target market(s).
Work with content and writing staff to develop compelling assets that support IT Solutions GTM strategy.
Work with broad Content Product teams to develop and implement product launch plans for new business and leadership products, learning channels
Lead on-going product marketing programs including user groups, customer newsletters, support our annual user conference and industry events
Develop focused field enablement tools, messaging for special channels and markets
Key liaison between Product/Content team, Corporate Marketing, and Sales/Sales Enablement teams
Preferred Skills and Experience
3 years' experience in marketing demand generation and/or product marketing
Experience in developing marketing programs and plans to achieve sales targets through net new customer acquisition, customer retention, and cross-sell/expansion activities
Exceptional written and verbal communication and presentation skills
Experience in enterprise software or eLearning a plus but not required
Subject matter experience with HCM/L & D market, business and leadership development a plus
Experience working with B2B direct and/or partner sales force
Experience working in SAAS environment cross-functionally (with product, sales, and client success) a plus
Independent contributor who has a strategic approach to winning more business, competitive positioning, and partnership with product teams to develop new/evolving products.
Experience in developing buyer personas and sales enablement tools, and developing content to support marketing plans
Strong interpersonal skills with ability to effectively present and sell information both internally and externally
Ability to rely on experience and judgment to plan and accomplish goals
Highly organized and successful in making aggressive deadline commitments and meeting them
Education and Certifications
Bachelor's degree preferred