Director Of Product Marketing - Logistics Products

Elemica offers a state-of-the-art supply chain operating network in the areas of customer & supplier management and logistics— promoting new levels of efficiency and profitability for a leaner and more fully optimized supply chain. Elemica’s clients achieve significant value from reduced cost of operations, faster process execution with fewer resources through the automation of key business processes, removal of transactional barriers, and seamless information flow between business partners.

Our Values At Elemica, we believe that our success is founded on a shared set of core values that guide our decisions and actions. From our CEO to our newest entry-level employees, every member of our team is encouraged to embrace these values, which we hold in high regard. • Trust and Respect • Growth and Development • Communication and Collaboration • Accountability and Ownership Making an Impact Elemica is seeking a Director of Product Marketing

• Logistics Products to build and manage the revenue-generating strategic marketing plan. The director will innovate B2B demand generation efforts across product lines and global geographies.
  
  Strategies will drive new business for high-volume point solutions along with multi-year enterprise solutions. The right candidate will understand partner and system integrator roles in the sales process, and have experience engaging the global supply chain ecosystem. The incumbent candidate will manage the marketing agency’s digital and demand efforts.
  
  They will need to partner with sales and sales operations teams to optimize the sales funnel to drive incremental, attributable revenue. Reporting to the VP of Global Marketing, the Director of Growth Marketing will manage Digital Marketing, Demand Generation, and Marketing Operations. They will recommend new marketing roles and technologies that help marketing achieve strategic goals.
  
  The director will also manage external marketing agency resources and agency performance while clearly defining roles and responsibilities. The Director of Product Marketing

• Logistics Products will improve performance across marketing efforts and innovate Elemica’s digital and demand generation strategies. The ideal candidate will deliver: • Awareness programs that expand Elemica’s market to new industries and geographies • New business revenue across measurable demand generation programs • Customer communications that create net revenue expansion opportunities • Test and learn rigor that drives constant marketing improvement • Measurable, ROI-focused demand generation results Elemica is a 23-year-old profitable company with a start-up mentality and culture.
  
  This is a great opportunity to join a growing global company with unprecedented access to the world’s largest manufacturing companies in the industries we serve. Responsibilities : • Build and innovate Elemica’s digital marketing and demand generation strategy • Own sales funnel performance, driving change across go-to-market organizations • Build a world-class, high-performing martech stack enabling measurable demand programs • Define Elemica’s Account Based Marketing (ABM) strategy to increase customer revenue • Drive exceptional digital marketing results from internal and external resources • Manage Elemica’s agency digital and demand efforts, balancing internal and agency roles • Automate customer marketing communications to strengthen buyer relationships • Develop a channel marketing approach across technology and systems integration partners • Deliver marketing reporting and showcase results to peer and executive teams • Recommend technology and program innovations to improve results across sales and marketing Qualifications : • 5 years of B2B demand generation or digital marketing Leadership experience • Marketing experience at a global supply chain SaaS company is strongly desired • Bachelor’s degree in marketing, business, or a related field required • Demonstrated results building a demand generation team that drives revenue growth • Experience building and managing an Account Based Marketing program from the ground up • Familiarity with multi-product sales motions and professional services driven deals desired • Experience leading marketing operations and sales funnel analytics desired • Innovative demand generation thinker who brings new, experimental program ideas • Strong understanding of marketing automation and lead nurture concepts required • Knowledge of account, contact, and buyer intent data purchasing and integration • Demonstrable experience with Pardot, Bombora, SalesLoft, and ZoomInfo • Understanding of the sales funnel and experience leading sales alignment efforts • Experience managing keyword, paid social, and digital advertising campaigns required • Based in Atlanta, GA, or Wayne, PA, or willing to travel biweekly to those locations Benefits : • Competitive Compensation Package • Inclusive parental leave policy that supports all parents and careers • Health & Voluntary Insurance Options • Paid Time Off & Holidays • Retirement Savings Program & Bonus Program • Quarterly Employee Engagement Events • Wellness & Mental Health Initiatives • Generous Employee Referral Program • Flexible Work Schedule • Fun Work Environment