Director Of Product Management

Ariens Green Bay , WI 54302

Posted 4 weeks ago

At AriensCo, we build more than exceptional products we create opportunities that impact careers. Our culture values innovative thinking, hard work and determination. We interact in teams, collaborate together and make decisions quickly.

We see growth potential in every team member, and are committed to supporting our employees with continuous training and advancement opportunities.

Our environment? We're corporate, without being "corporate." Whether you work at our headquarters, manufacturing facilities, or one of our global distribution businesses, you'll always have the freedom to create and contribute. Our company vision is "Passionate People, Astounded Customers." Quite simply: it revolves around people

Speaking of people, you're not just employee #1,762 to us. You're family and your role is invaluable. Without exceptional people, we can't continue to produce the amazing products we're known for around the world.

Ready for the ride of your career? Then come join us. By joining our team, you'll have the opportunity to work in a rewarding workplace with a strong sense of community.

Job Description:

  • This position is located in Brillion, WI at our corporate headquarters.

Ariens Company is seeking a proven, motivated and passionate Director of Product Management to be responsible for driving and execution of product marketing strategies for the Ariens Company Power Equipment brands.

THE DAY TO DAY

  • Set the long-term vision and strategy for AriensCo Power Equipment product portfolios, within assigned product categories.

  • Develop strategic marketing plans for each product line that support business objectives, including sales growth, profitability and market share goals, while further enhancing brand value.

  • Working collaboratively with the platform engineering group, direct and oversee new product development strategy, from concept through product launch and commercialization.

  • Lead the 5-year product roadmap and new product development (NPD) prioritization processes.

  • Drive cross-functional collaboration and consensus by working with engineering, sales, supply chain, operations and finance teams, to develop and win approval for business cases.

  • Directly and actively engage with channel customers power equipment dealers and national retailers to gain firsthand insight into the consumers' and market feedback on product portfolio. Create a clear understanding of the current and future market direction, needs, and potential receptivity to new products and services, and incorporate this understanding into strategy and tactical product plans.

  • Provide analysis of economic trends, buying habits and demographic characteristics of end-user segments.

  • Lead the collection and analysis of competitive intelligence and measurement of market share for product lines and families; conduct primary market research, as needed, to support business development opportunities.

  • Collaborate with engineering and sales teams on decisions related to product, channel and strategic partnerships.

  • Define annual product plans to support a multi-year product marketing strategy with clear objectives and long-term vision in collaboration with key functional leaders involved in implementing and achieving the desired results.

  • Direct annual and multi-year pricing strategies, through a clear understanding of product profitability, customer needs, and the competitive environment & markets.

  • In conjunction with sales organization, develop and execute marketing and promotional plans to support the annual business objectives of sales growth, market share and profitability.

THE QUALIFICATIONS

  • Bachelor's Degree in Business, Marketing, Engineering or related field

  • MBA desired

  • Minimum of 10 years of leadership experience in leading teams in marketing & product management within a consumer products and/or durable goods industry

  • Effective communicator and presenter, with the ability to motivate and inspire colleagues and cross-functional teams

  • Evidence and data-based decision maker

  • Ability to travel 30%

About AriensCo

Since 1933, the AriensCo name has been associated with reliable, durably crafted, high-performance outdoor power equipment. Our core values Be Honest, Be Fair, Respect the Individual, Keep our Commitments, and Encourage Intellectual Curiosity define our culture and inspire our team. We believe passionate people and astounded customers lead to unstoppable success.

Our employees' quality of life is important to us. When people feel appreciated, respected and supported, careers thrive and ideas come to fruition. AriensCo employees are provided various great benefit opportunities which may include:

  • Medical, Dental, Vision

  • Life Insurance

  • 401(k) and profit-sharing plans

  • Bonus Programs

  • Accident and Critical Illness Insurance

  • Paid vacation, holidays and leave programs

  • Flexible spending account (FSA) plan

  • Voluntary wellness programs

  • Employee purchase benefit

  • Employee Assistance Program

  • Tuition Reimbursement

  • Safety shoes and safety prescription glasses reimbursement

EEO Statement

The concept of diversity is important to us at AriensCo. That's why we've created a culture that is inclusive, accepting and understanding. We embrace diversity among our partners, suppliers and employees. We also strive for diversity in the quality of our ideas. Inclusion and acceptance means that, regardless of who you are, you will always be standing on our welcome mat.

AriensCo is an equal opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by applicable law. AriensCo hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

Providing our employees with an environment free of discrimination and harassment is something we take very seriously. Embracing diversity enables us to attract the best talent, foster productive teamwork, and expand our business opportunities.


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Director Of Product Management

Ariens