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Director Of PR / Communications

Expired Job

Perfect Keto Austin , TX 73301

Posted 2 months ago

If youre part of our team, you believe in changing the world through nutrition with other equally passionate and ambitious change-makers. Thats why everyone at Perfect Keto is given the freedom, support, and resources they need to do their best work, surpass their goals, make a positive impact, and have fun along the way. We believe that a real food, ketogenic diet is not a silver bullet, but is an entry point to changing peoples lives for the better.

We have offices in Austin, Chicago, and soon Portland. We also welcome remote work. We have team members working from different countries and cities around the world

Location: Work from anywhere

Reports to:
COO (San Francisco)


Perfect Keto may be the fastest growing ecommerce CPG company of our time. Were not yet two years old and were about to pass a sales milestone that would make front-page news. Were looking for an experienced PR pro to help tell our fascinating story.


  • Develop the company story and narrative
  • Proactively reach out to press and secure tier-one media placement in early 2019
  • Setup speaking engagements and events
  • Manage executive profiles
  • Oversee product-focused activity such as reviews and awards
  • Setup and manage processes for ongoing storytelling and press coverage
  • Work closely with product and marketing teams on product positioning
  • Work closely with partnerships team on influencer relationships
  • Create a strong PR profile that helps accelerate recruiting and partnerships
  • Track and report on PR campaign result


  • You can point to stories and features in mainstream media that you personally secured for previous clients/employers
  • 7+ years experience in public relations and/or communications
  • 3+ years in a communications leadership role, developing and managing public relations strategy
  • Proven history of strategic and tactical execution to break through the noise and secure media attention - you have the ability to not only develop the PR strategy, but also execute on media outreach
  • Experience in a high-growth startup environment, ideally in ecommerce or CPG
  • Gifted storyteller - you synthesize hours of team interviews, pages of internal communications, executive profiles, and company metrics to craft and refine a meaningful and appealing story
  • Excellent writer
  • Creative - youre always thinking about the angle, the story, and the pitch
  • Incredibly skilled at relationship building - journalists enjoy working with you
  • Dozens, if not hundreds, of existing relationships with press
  • Empathy for journalists on the other side of the pitch
  • Fast-moving but deliberate mindset to do things right and on time
  • A whatever it takes attitude in crunch time


We can't take care of others (our customers) without first taking care of ourselves (our people). That's why we pay extremely competitive salaries and offer a variety of perks to help you optimize your health and happiness.

Salary: We pay top of market because we want the best people at our company.

Office Hours: You design your own workday. Work whenever you want, from wherever you want.

Vacation & Holidays: We have a strict two week minimum of vacation taken per year, and anything over that is unlimited and up to you. Take any holiday you want, but also feel free to work on any holiday you want.

Health insurance: You have the choice to opt-in to the best health insurance we can get. Were also working towards providing dental and vision coverage.

Nutrition: You get a monthly budget to invest on getting fresh food locally.

Fitness: You get a monthly budget to invest on a gym membership, personal trainer, yoga classes, and anything else that helps you increase your physical fitness.

Books: You get a free Kindle and four books per month.

Meditation: We cover any app or class you use to improve your meditation consistency.

Continued Learning: We cover anything that increases your work skills and provide a monthly budget for developing any personal skills you desire. You want to learn Spanish? How to do pottery? We have you covered.

Free product: You need to be able to brag about how awesome Perfect Keto products are, so team members get free product for their personal use.

Retreats: Having fun is one of our core values. Join us on our all expenses paid retreats to fantastic locations.

Parental Leave: Take the time you need to take care of your baby and yourself. Work will be there when you come back.

We are committed to hiring individuals with a diversity of perspectives, backgrounds, and beliefs who can use their interest in health to help us build an organization that makes a difference in in the world. Join Perfect Keto for the chance to collaborate with a talented and engaged team, passionate about leveraging nutrition to improve people's lives.

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Director Of PR / Communications

Expired Job

Perfect Keto