Hycu Boston , MA 02298
Posted 2 weeks ago
Why Join HYCU?
HYCU the fastest-growing leaders in the multi-cloud Data Protection SaaS industry. By bringing true SaaS-based data backup and recovery to both on-premises and cloud-native environments, the company provides unparalleled data protection, migration, disaster recovery and ransomware protection to thousands of companies worldwide. As an award-winning and recognized visionary in the industry, HYCU solutions eliminate complexity, risk and the high cost of legacy- based solutions, providing data protection simplicity to make the world safer. With an industry- leading NPS score of 91, customers experience frictionless, cost-effective data protection, anywhere, everywhere. HYCU has raised $140M in VC funding to date and is based in Boston, Mass. Learn more at www.hycu.com.
Overview
Are you passionate about developing relationships and building partner programs in a SaaS startup environment?
Do you love to build? Do you thrive in fast-paced environments?
We are looking for a Director of Partner Marketing, Americas that will be a key leader in our marketing team, responsible for developing and executing strategies to drive collaborative marketing initiatives with our partners. You will play a pivotal role in building and maintaining strong relationships with partners, driving joint marketing campaigns, and ultimately contributing to the growth and success of our organization.
This individual will be a hands-on leader, expected to develop, execute, and measure campaigns and programs that accelerate partner engagement, recruitment, pipeline creation and revenue across a range of partners in HYCU's ecosystem.
HYCU is one of the fastest-growing leaders in the multi-cloud Data Protection SaaS industry and those who have a "builders" mentality will thrive here. If your passion is developing relationships and building partner programs in a SaaS startup environment, this could be the perfect opportunity for you!
Location:
What You'll Do:
In this role you will develop and execute a comprehensive partner marketing strategy aligned with HYCU's overall business objectives. You will drive initiatives to establish HYCU's brand within the ecosystem, creating a compelling narrative that resonates with partners and customers. You will be responsible for the following:
Develop and nurture strong relationships with key partners, understanding their business goals and marketing objectives
Collaborate closely with the sales and business development teams to align partner marketing efforts with overall company strategies
Lead the development and execution of joint marketing campaigns with partners to drive brand awareness, lead generation, and revenue growth
Create and coordinate co-branded marketing collateral, including presentations, webinars, case studies, and other materials
Own and drive partner marketing development funds strategy, planning and execution
Work with partners to develop strategic marketing plans that align with both parties' goals and objectives
Identify opportunities for joint events, sponsorships, and thought leadership initiatives
Collaborate with partners to create and share content, such as blog posts, whitepapers, and videos, that highlight the value of the partnership and address the needs of our shared target audience
Continually assess Partner/Field needs and requirements to build new marketing programs
Define key performance indicators (KPIs) for partner marketing initiatives and regularly analyze and report on the success of campaigns
Utilize data-driven insights to optimize and enhance future campaigns
Manage the partner marketing budget effectively, ensuring optimal allocation of resources for maximum impact
Collaborate with product marketing, demand generation and other teams to ensure alignment and consistency across all marketing efforts
Work with sales teams to integrate partner marketing initiatives into the sales process
What We're Looking For:
Bachelor's degree in Marketing, Business, or a related field
10+ years of demonstrated Partner Marketing experience with a B2B SaaS/Technology company
Proven success in developing and executing joint marketing campaigns and strategies with a wide range of partners in the B2B software, cloud technology space.
Strong written, verbal, analytical and interpersonal skills. High degree of comfort to craft original and innovative content on their own
Must take responsibility and ownership for driving successful outcomes
Hands-on expertise with CRM systems (Salesforce)
Proficient with digital marketing automation tools and analytics platforms such as: Webflow, Marketo, HubSpot, SEMrush, Google Analytics and Google Ads, Canva, Ahrefs, Google Data Studio, Jira and more are nice to have
Ability to juggle multiple, demanding tasks simultaneously and with accuracy
Passion for educating partners and field engagement
Ability to travel up to 10-20%
It's Great if You Have:
B2B SaaS experience
Experience within data protection, cloud-native, security, data storage industries
A Master's degree
Attributes of a Successful HYCUer in this role:
Hungry, self-starter and strategic thinker who thinks outside the box
Passion for Partner, Channel & Field marketing and your customers
Takes responsibility and ownership for driving successful outcomes. You're results-driven with a winning attitude
Team player! You have excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties
Hands-on and builders' mentality with an entrepreneurial mindset and intrinsic motivation
Obsessed with being customer-focused
Who We Are:
Our Core Values: Authenticity, Grit and Empathy are at the heart of everything we do at HYCU. All of us at HYCU take ownership in shaping and contributing to our culture. We pride ourselves in developing an inclusive and diverse company that supports our employees and customers to do extraordinary things.
The following is how we approach each Core Value:
"We are at our best when we stay true to our Core Values."~ Simon Taylor, CEO
What We Offer:
Come work for one of CRN's "20 Coolest Cloud Storage Companies of the 2024 Cloud 100." At HYCU you'll have the opportunity to build your career with a "Visionary" B2B SaaS company from Gartner's Magic Quadrant for Enterprise BackUp. HYCU provides an excellent benefits package including Medical, Dental, Vision, Life Insurance, 401K match, generous time off, and more. We offer career development programs and an inclusive global culture. All our employees participate in our equity program.
Hycu