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Director Of Member Marketing, C&S - Minneapolis, MN

Expired Job

Unitedhealth Group Inc. Minneapolis , MN 55415

Posted 2 months ago

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)

The Director of Member Marketing, C&S, will lead the national member marketing team responsible for creating and delivering member-facing marketing strategies across our existing Community & State markets. The member marketing director will lead all member-facing marketing initiatives including required materials, enrollment, onboarding, clinical and retention. The member marketing director must have a strong understanding of the C&S business as well as the overall member experience. This role will partner with several C&S teams as well as additional cross-functional member teams throughout UnitedHealthGroup to drive revenue through the member experience.

Primary Responsibilities:

  • Create and manage the C&S member marketing strategies including initiatives centered specifically around onboarding, clinical gaps in care and retention to improve the overall member experience

  • Serve as the overall representative for the C&S member marketing team

  • Own the C&S perspective for all integrated systems that impact our member experience including but not limited to EPMP

  • Partner with the member experience teams at the UHG, UHC and individual business segments

  • Analyze current measures to prioritize initiatives and determine ROI opportunities

  • Be the overall representative of all member-facing marketing and communication initiatives

  • Have a deep understanding of the available benefits, programs and tools that can be utilized to improve the member experience

  • Lead external vendors on programs and initiatives designed to improve the member experience and overall drive revenue.

  • Represent C&S marketing on all state and CMS-driven audits of our business

  • Serve as the lead for all plan implementations from the member perspective

  • Report out to leaders on the results of initiatives and programs

Required Qualifications:

  • 7 years of experience working in a matrix organization

  • 7 years of direct marketing experience

  • 7 years of member marketing experience

  • People management experience

  • Proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint

Preferred Qualifications:

  • Health care experience

  • Member experience

  • Experience managing a cross-functional task-force

Careers at UnitedHealthcare Community & State. Challenge brings out the best in us. It also attracts the best. That's why you'll find some of the most amazingly talented people in health care here. We serve the health care needs of low income adults and children with debilitating illnesses such as cardiovascular disease, diabetes, HIV/AIDS and high-risk pregnancy. Our holistic, outcomes-based approach considers social, behavioral, economic, physical and environmental factors. Join us. Work with proactive health care, community and government partners to heal health care and create positive change for those who need it most. This is the place to do your life's best work.(sm)

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job Keywords: Member Experience, Member Marketing, C&S, Community &State, Marketing, Sales, Minneapolis, MN, Minnesota


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Director Of Member Marketing, C&S - Minneapolis, MN

Expired Job

Unitedhealth Group Inc.