Director Of Media Relations For Ambulatory & Regional Hospitals (1120386_Rr00084805)

NYU Langone Health is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children's hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, and NYU Grossman School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. At NYU Langone Health, equity, diversity, and inclusion are fundamental values. We strive to be a place where our exceptionally talented faculty, staff, and students of all identities can thrive. We embrace diversity, inclusion, and individual skills, ideas, and knowledge. For more information, go to nyulangone.org, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, Twitter, YouTube and Instagram.

Position Summary:

We have an exciting opportunity to join our team as a Director of Media Relations for Ambulatory & Regional Hospitals.

For this role, NYULH is seeking an experienced, dynamic, and collaborative individual to serve as our inaugural Ambulatory & Regional Hospital Media Relations (Director) within the Communications & Marketing (C&M) department. The successful applicant will be based in Brooklyn or Long Island and will lead a team focused on successfully working with the news media and internal communications partners to effectively promote the exceptional patient care, research, and education that NYULH offers at its hospitals in Brooklyn and Long Island as well as at over 320 ambulatory care centers across the New York Metropolitan region and in Florida. This position also includes supporting the NYU Grossman Long Island School of Medicine.

Job Responsibilities:

Reporting to the Senior Director of Media Relations, the Director of Media Relations for Ambulatory and Regional Hospitals in this position will oversee media relations for all of NYU Langone's ambulatory locations as well as NYU Langone hospitals in Brooklyn and Long Island. This person must develop a coordinated strategy to effectively share these impactful stories, utilizing local community publications and national media alike, and closely track success through media monitoring. This position will coordinate closely with Content Strategy & Development COE and Enterprise Communications COE to ensure opportunities to amplify these stories are maximized through social media, NYULH's news website, internal communications, and more. They will also oversee an effective media pitching strategy, leveraging and helping effectively manage agency support, and respond to media inquiries on a broad variety of topics. This position is based at an NYU Langone Hospital in either Brooklyn or Long Island but will oversee staff in Brooklyn as well as Nassau and Suffolk counties.

This position will be responsible for all aspects of issues management across these locations, effectively elevating matters in a timely way and coordinating closely with the Senior Director and other leadership to develop strategies, messaging, and appropriate outreach and response as matters arise, including on nights and weekends as necessary. The person in this position will also be required to travel with some regularity across Long Island, Brooklyn and occasionally Manhattan.

Specific responsibilities include:

Strategic Planning and Collaboration:

• Develop and implement effective and compelling Media Relations strategies around ambulatory and hospital priorities, including events and press conferences.

• Partner effectively with key ambulatory and Regional Hospital leaders, reconciling differing perspectives and priorities as needed.

• Demonstrate a strong, innate sense of which stories will resonate with the public and earned media, and how to effectively frame them to ensure the best coverage.

• Manage multiple tasks at once, effectively prioritizing, making sound recommendations, and elevating as appropriate.

• Assign and edit communications drafted by team members for distribution to news media and post to NYULH's news site, including stories, media advisories, fact sheets, op-eds, and more.

Media Relations:

• Maintain and foster strong relationships with members of the local and regional news media.

• Develop and deploy an effective media strategy for robust local coverage of new openings and clinical offerings, utilizing local newspapers, TV, radio, and news websites - including non-English language media where appropriate - to increase awareness of NYU Langone's presence across the region.

• Ensure timely and accurate responses to media inquiries, assigning those as appropriate and serving as or identifying a suitable spokesperson and subject matter advisor as needed.

• Facilitate media training, developing talking points and briefings as needed for key ambulatory and Regional Hospital spokespersons.

• Stay up to date on all developments within Ambulatory and Regional Hospitals.

Operational Excellence

• Closely track assignments, progress, and associated metrics for the team; share and update those on a master editorial calendar.

• Leverage media tracking tools to measure and define success compared to other institutions in specialty areas. Also track and understand web traffic on pages that house stories created by the media team.

• Champion NYULH's strong continuous improvement culture and ensure deployment of scalable, simplified, and standardized processes.

Team Building and Development:

• Manage, support, and inspire a team to maximize communications opportunities.

• Guide the team on how work gets done, set priorities, ensure standards are understood and adhered to.

• Ensure clarity for the vision of the team to help them understand their role in the overall strategy of the institution.

Financial Responsibility:

• Manage the allocated budget and operational forecasts of the Media Relations team for Ambulatory and regional hospitals, working with the Chief of Staff

Minimum Qualifications:

To qualify you must have a 8+ years of public and media relations experience, including proactively pitching media and issues management

2+ years of management experience building and leading teams

Experience working with local and regional news outlets; established relationships with key local New York and regional news sources

Strong working knowledge of promoting hospital and ambulatory programs

Excellent writer, editor, and verbal communicator; strong medical writing experience

Experience executing high profile public and media relations programs, both proactive and reactive

Well-versed in providing coaching and direct support to hospital and ambulatory leadership regarding public relations strategies and working with the press

Experience with building and managing press and media relationships

Established track record of working closely with and effectively communicating to executive leadership

Excellent understanding of media relations and the media landscape in the US, with deep knowledge of the local New York and regional geographic contexts

Comfortable with digital content channels, including but not limited to social media

Exceptional leadership skills, demonstrating the ability to influence, teach, inspire, motivate, and collaborate effectively

Strong PPT or Keynote user; good working knowledge of online collaboration tools

Ability to make decisions quickly within high pressure situations and react quickly and appropriately to unexpected media coverage

Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally

Proven ability to work effectively in a highly-matrixed environment

Bachelor's degree in communications, public relations, or related field

Preferred Qualifications:

Experience working in ambulatory and/or regional hospital setting

Bilingualism is an asset (Spanish/English)

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.

NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sex, sexual orientation, transgender status, gender dysphoria, national origin, age, religion, disability, military and veteran status, marital or parental status, citizenship status, genetic information or any other factor which cannot lawfully be used as a basis for an employment decision. We require applications to be completed online.

If you wish to view NYU Langone Health's EEO policies, please click here. Please click here to view the Federal "EEO is the law" poster or visit https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm for more information.

NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $138,098.48 - $230,164.48 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

To view the Pay Transparency Notice, please click here