Director Of Media And Financial Communications

Position Overview

PNC Financial Services Group is seeking an experienced leader to manage external communications in support of the company's financial results, proactive media, and strategic initiatives. Reporting to the Senior Director of External Communications, the Director of Media and Financial Communications will help share the company's story with key external audiences-emphasizing the steadfast and responsible way PNC has delivered for its stakeholders for nearly 160 years.

A key member of the External Communications Leadership team, this position will partner closely with Investor Relations, Government Relations and communications teams supporting Issues Management and Corporate Reputation, Regional Communications, Corporate Responsibility and PNC's three lines of business to help translate the company's strategy and financial results into clear messaging and actionable PR strategies.

The Director of Media and Financial Communications will oversee relationships with top-tier media and influencers, developing and executing an earned media strategy to help advance the company's business and reputation. This individual will also build and maintain strong relationships with strategic partners, industry groups, trade associations, and other organizations.

This position will also provide communications support for multiple PNC leaders, including the chief investment officer, chief investment strategist and the company's team of economists, generating high-value earned media appearances and thought leadership opportunities to position them as industry leaders.

The Director of Media and Financial Communications will also lead PNC's financial communications practice, managing external communications in support of PNC's quarterly earnings, annual report, annual meeting, and other financial and/or corporate disclosures.

This in-office position is ideally based in Pittsburgh, PA or Charlotte, NC. Candidates may also be considered in other cities with PNC corporate offices.

RESPONSIBILITIES:

• Create and manage executive visibility programs for PNC's chief investment officer, chief investment strategist and team of economists, including top-tier media opportunities, speaking engagements and visibility in digital channels.

• Working alongside the Senior Director of External Communications, establish and maintain high-level contacts with a wide variety of stakeholders, including industry groups, consumer groups, trade associations, strategic partners and other organizations.

• Serve as company spokesperson and coordinate company response for media inquiries related to economic trends, industry developments and PNC's financial performance.

• In partnership with Marketing and Communications leaders, build and manage 360 communications plans in support of major corporate initiatives and announcements.

• Work with leaders in Investor Relations to continuously refine PNC's financial narrative and ensure alignment across the enterprise.

• Create financial press releases and content in support of PNC's annual report, annual meeting, quarterly earnings materials and other financial and/or corporate disclosures.

• Partner with the Regional Communications team to create media opportunities for PNC economists and other public-facing executives in local markets.

• Build a high-performance environment and implement a people strategy that attracts, retains, develops, and motivates the team by fostering an inclusive work environment, communicating vision/values/business strategy, and managing succession and development planning for the team.

REQUIREMENTS:

• Bachelor's degree and at least 12 years of relevant experience required, advanced degree preferred.

• Significant media relations experience within the financial sector, preferably at a large bank.

• Deep knowledge of economic and banking industry trends and business fundamentals.

• Successful track record managing large-scale communications projects with sensitive information flows and multiple stakeholders. Experience managing communications in support of M&A activity a plus.

• Understanding of financial reporting and corporate earnings processes and a high comfort level summarizing and discussing financial results with members of the media.

• Strong and versatile writing skills spanning both short-form content (social posts, media statements) and long-form content (executive scripts, letters).

• A progressive approach to communications, with an appetite to embrace social media and other channels to engage with customers and key stakeholders in the most relevant places.

• Strong executive presence and the ability to present to leadership with gravitas.

• A reputation for being collaborative, enthusiastic, humble, agile, intellectually curious and cool under pressure.

Job Description

• Serves as the primary advisor on the development and execution of communications strategies in support of strategic priorities for the function and PNC.

• Oversees the implementation of strategic initiatives, communication strategies, including research, content development and effectiveness measures.

• Leads in the resolution of issues, while establishing a relationship as a trusted advisor to business leaders on communications strategies and business initiatives. Establishes supporting relationships across business lines and support areas to ensure a collaborative business support strategy.

• Leverages data-driven insights to provide consultation to business leadership, influencing outcomes and decisions to best support the business strategy.

• Serves as a mentor to the teams, providing coaching, assisting in developing key competencies in team members. Implements and oversees activities including coordination with legal, compliance, finance, risk, and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused

• Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.

• Managing Risk

• Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Competencies

Copywriting and Editing, Decision Making and Critical Thinking, Effective Communications, Influencing, Organizational Communications

Work Experience

Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, or PhD is desirable. Industry experience is typically 8 + years. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility*: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit pncbenefits.com > New to PNC.

• For more information, please click on the following links:

Time Away from Work

PNC Full-Time Benefits Summary

PNC Part-Time Benefits Summary

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

California Residents

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