Director Of Marketing

Reporting to the VP of Nationwide Studios, the Director of Marketing will lead and oversee all of our company's marketing efforts from creative to operations. Nationwide Studios manages a portfolio of company's in the school photography and yearbook industry. This role requires a strategic thinker who can collaborate across departments and company leaders to develop cohesive marketing initiatives that align with company objectives. As key leader of the marketing team, the Director of Marketing will develop year-long strategic plans, create and execute campaigns, manage budgets, analyze data, lead projects and staff and be a trailblazer within the marketing realm.

The ideal candidate will have excellent leadership skills and have a proven track record in marketing and leadership training. This candidate should be able to traverse a wide range of marketing programs with ease and fluidity, project management software, SEO experience, social media experience, product development experience, communication experience all while providing guidance and mentorship across the department.

Responsibilities

• Developing annual marketing strategy and plans

• Creating and executing promotional campaigns

• Manage the marketing budget

• Oversee and lead marketing team members

• Lead development of brand campaign and content strategy

• Oversee development and creation of marketing assets

• Oversee seasonal marketing go-to-market plans and with insight reporting to drive new programs and revenue

• Ensuring and oversight of compliance with state and federal laws that govern products and programs our company's offer

• Manage relationships with internal and external creative resources as well as marketing channel owners

• Facilitate, build and oversee a field marketing council quarterly

• Facilitate, build and oversee a consumer marketing council quarterly

• Inspire new thinking and creative ways to establish our leadership position in the marketplace through creative communications and messaging

• Leverage market research and consumer insights to inform new creative concepts, value propositions to drive new growth

• Develop new products and programs that drive growth

• Lead event management at state and national conferences that will drive growth while building our brand awareness

• Revenue forecasting based on historical data and projected new marketing changes

• Knowledge about industry trends

• Leading SEO and Social Media tactics

• Manage deadlines

• Other duties as assigned

Qualifications

Key Skills and Experience Required:

• 5 years of progressive leadership experience in marketing, with specific experience in the photography or yearbook or educational industry

• Knowledge of current marketing trends in the school traditions industry

• A strategic and creative thinker with demonstrated success

• Solid understanding of retail, ecommerce, and brand management

• Proven track record in developing marketing plans

• Experience in revenue forecasting based on product and program data

• Experience in digital marketing/ecommerce

• Experience in project management

• Experience in social media marketing

• Strong ability to analyze results of programs and derive actionable insights

• Strong Microsoft excel skills

• Experience leading and influencing teams

• Success in leading a fast-paced, sales driven and entrepreneurial environment

• Have a track record of developing new products and programs

Minimum Qualifications:

• BS in Marketing or Business

• Pro experience in Microsoft Office Suite

• 12+ years of marketing experience

• Excellent written and verbal skills

• Ability to travel 5-8 times a year for conferences, professional development and relationship management

• Excellent organizational skills

• Excellent public speaking record

• 5 years of marketing leadership experience

• US Citizen with valid Drivers License

This role will be a senior level management role that comes with an aggressive salary based on experience and talent.