Director Of Marketing Strategy

Springbox Austin , TX 78719

Posted 10 months ago

Forget everything you know about agencies. Now, meet Springbox, a Prophet Company a place where 'work hard, play harder' is more than a motto.

Our strategists, analysts, UX designers, art directors, copywriters and developers work side-by-side to create digital experiences and marketing programs designed on customer intelligence and built with leading technology for clients who are hungry to achieve digital leadership.

Springbox seeks a dynamic, collaborative Director of Marketing Strategy to join our Austin office. The Director will primarily support the Demand Generation practice, as the strategic lead for assigned clients. This person will help build and define the relevant customer targets, their life-cycle journey and translate the applicable journey into creative and media programs, working with cross functional teams to bring innovative ideas to life.

The Director will also support the growth of the Strategy & Planning function, working with Prophet team members to build marketing, brand and experience strategies using various forms of behavior-based research to design marketing and technology solutions that help clients emerge as innovative and successful leaders.

Job Details

  • Lead client immersion and discovery to confirm market, audience and brand opportunities aligned to clients' business and marketing goals.

  • Lead development and facilitation of workshops to align clients on inputs and possibilities for strategic initiatives, including brand development, messaging and positioning, and definition of user experience requirements; collaborate with cross functional teams to deliver client aligned outcomes.

  • Develop custom research designs including primary, secondary and data based research to build target personas and define their decision journeys.

  • Manage research vendor relationships through the research process including research design, sampling plans, fielding and synthesis of findings.

  • Work with and brief digital analysts and senior strategists to gather, analyze and extract insights from diverse sets of behavioral data to support your recommendations.

  • Conduct competitive reviews to gain insights that drive innovation and differentiated experiences to help our clients lead digitally.

  • Translate strategic opportunities into specific recommendations and digital leadership roadmaps, including campaigns, programs, and technology development projects.

  • Define B2B and B2C target customer channel ecosystems across paid, owned and earned channels; and summarize channel level opportunities to inform media planning (role of channels, content types, activation ideas and potential impact).

  • Brief and collaborate with creative and design teams to develop content themes and brainstorm innovative solutions.

  • Create marketing demand generation programs for lead nurturing, lead scoring, sales enablement, and lead management.

  • Partner with Go-to-Market planners, internal teams and external partners to build test and learn agendas with associated metrics and benchmarks for ongoing optimization.

  • Work with colleagues to implement marketing plans, managing and coordinate internal marketing efforts, advertising, content and promotional activities.

  • Collaborate with account teams to conduct strategic account planning and drive organic growth.

  • Create frameworks for thought leadership, as part of evolving and upleveling our work.

  • Keep up-to-date on marketing best practices and trends affecting client ROI.

  • Make presentations internally and externally to support ongoing education of staff and clients.

  • Support new business activities by providing strategic oversight and client interfacing.

  • Build and grow a supporting team of strategists over time.

Qualifications:

  • 8-10 years of experience working in an agency/marketing environment; 3+ years immersed in the digital space.

  • Minimum of five years of lead generation and campaign management experience, including email, direct mail, marketing automation, etc.

  • Comfortable working in highly flexible environments; able to regularly switch gears from brand-to-brand and partner with other team members/departments to meet deadlines.

  • Excellent and persuasive communication skills; able to clearly articulate and sell your strategies in relatable and convincing ways.

  • Knowledgeable of modern marketing and content based storytelling practices.

  • Self-starter with a passion for continual learning.

  • Highly resourceful to find the lead insights from diverse and robust data sources including search, social, web data and client provided documentation.

  • Comfort with setting up, performing and evaluating output from primary, secondary, and behavioral research methods.

  • Familiarity with metrics to establish benchmarks and measurement plans across digital channels.

  • Familiarity with digital marketing and acquisition campaigns, including SEO, SEM, paid search, content marketing, email and social media marketing.

  • Demonstrated decision making and problem solving skills.

  • Detail-oriented with the ability to multi-task and meet deadlines with minimal supervision.

  • Marketing or related degree required.

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Director Of Marketing Strategy

Springbox