Director Of Marketing

Skillz San Francisco , CA 94118

Posted 3 months ago

About Skillz

Skillz is driving the future of entertainment by accelerating the convergence of sports, video games and media for an exploding mobile-first audience worldwide. The company's platform empowers mobile game developers and players with democratized access to fun, fair and skill-based competition for real prizes, shifting the paradigm to make eSports accessible to anyone, anywhere with a mobile device.

Skillz helps developers build multi-million dollar game franchises by turning content into competitive social gaming properties for the world's 2.6 billion gamers. The company has already worked with 13,000 game developers, leveraging its patented technology to host over 800 million tournaments for 18 million players worldwide.

This year, Skillz was recognized as one of Fast Company's Most Innovative Companies and CNBC Disruptor 50 (for the second time). In 2018, Skillz was listed as one of Forbes' Next Billion-Dollar Startups and Entrepreneur Magazine's 100 Brilliant Companies. In 2017, Inc. Magazine ranked Skillz the No. 1 fastest-growing private company in America.

The company is backed by leading venture capitalists, media companies, and professional sports luminaries, ranging from Liberty Global, Accomplice, Wildcat Capital, Telstra Ventures, and a founder of Great Hill Partners to the owners of the New England Patriots, Milwaukee Bucks, New York Mets, and Sacramento Kings.

Role Overview

As the Director of Marketing you will be responsible for defining, planning and managing the execution of our global marketing campaigns. You should have a proven track record in developing marketing campaigns that support growth, pipeline generation and brand awareness globally. This is a hands-on role which requires the ability to operate at strategic as well as tactical levels.

You're a master of many marketing trades from SEO to demand generation to events. You can see the strategic vision and know what it takes to execute and get things done. You thrive on execution and obsess over details and dream about creative ways to drive engagement with your audience.

Objectives

  • Elevate Skillz and advance the rise of esports

  • Create first-class holistic multi-channel marketing strategies across multiple verticals

  • Drive player engagement through innovative marketing initiatives

  • Increase web traffic and engagement on Skillz.com

  • Empower your team to deliver on key business needs and opportunities

Competencies Required

  • Emotional Intelligence
  • Relationship builder with good instincts, humility and willingness to receive/respond to feedback constructively.
  • Influential Marketer
  • Lead and own our marketing by delivering our marketing strategy, positioning and development of key messages to define Skillz as the leader in esports
  • Executive Presence
  • Experience presenting to, and working with, VP to C-suite leaders while working as a cross functional "team player"
  • Project Management
  • Balance multiple priorities simultaneously and exercise ruthless prioritization; recognize and skillfully navigate opportunities, challenges and risks; problem solve to drive wins for Skillz.

What You Will Do:

  • Execute marketing programs that drive awareness, engagement and pipeline

  • Work cross-functionally with marketing team members, design, product, sales and others to build campaigns

  • Use data-driven marketing to identify trends/patterns and key opportunities for innovation, make optimization recommendations across the mobile game developer's journey

  • Collaborate with cross-functional teams to create holistic, full-funnel growth roadmaps, develop A/B & MVT optimization plans to deliver performance improvements

  • Manage integrated campaigns with innovative approaches to direct response and brand awareness

  • Build and manage campaigns, content marketing, SEO and website teams on development and implementation of a coordinated multi-channel customer acquisition strategy such as email, paid marketing channels (SEM, display, native, paid social), social media, content, website optimization, etc., to engage the target audiences and provide relevant content and messaging at each step of the purchase process.

  • Partner with product marketing to create and prioritize business requirements for growth marketing campaigns

  • Test and retest new and traditional marketing channels including offline marketing and native advertising

  • Determine new channels to expand the reach of high quality content - identify new content and assets; appropriate existing content and generate ideas / requests to fill content gaps.

Your Skillz:

  • 8+ years marketing experience with domain expertise in mobile apps or mobile games

  • Skilled across different functions including demand generation, event planning, and more

  • Understanding of different areas of campaign strategy, management and analytics; SEO; SEM, social marketing/social media; digital advertising; content syndication; and content marketing

  • Experience with SFDC and Marketo a plus

  • Track record managing projects and time efficiently. Fast executor. A Self-starter

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Director Of Marketing

Skillz