Director Of Marketing

Rexnord Corporation Milwaukee , WI 53201

Posted 11 months ago

Position Summary

Lead the strategic development and management of new and existing digital marketing initiatives that will drive web traffic, customer acquisition, and lead conversion. Create online channel lead projections, costs, and campaign tracking. Weekly collaboration with Marketing, Product Management, and IT teams planning and executing marketing campaigns, performing data analysis and reaching insight. Oversee and manage relationships with key digital agencies. Manage, motivate and mentor an in-house team of designers, analysts, specialists, and developers, leveraging the team's strengths through engaging and effective team management. Training internal and external communities in the use of digital tools, lead generation processes and best practices. Overseeing initiatives for SEO, SEM, web design, web development, web analytics, social media, content development, and lead generation.

Responsibilities

  • Define & implement a digital content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of the strategy is a must.

  • Interact with product marketing and field associates to build and manage a rich content/editorial calendar that attracts a qualified audience to gated assets (including blog posts, whitepapers, application guides, surveys, webinars, etc.). Formulate and implement impactful value propositions and messaging.

  • Generate new leads by driving site traffic and by converting to marketing-qualified leads through calls-to-action, landing pages, and lead generation content (including offers). Optimize our marketing automation and lead nurturing processes.

  • Establish closed-loop analytics with sales and channel partners to ensure our inbound marketing activity acquires or retains customers, and continually refine our processes and content to increasingly convert customers. Conduct usability tests to gauge content effectiveness.

  • Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing. Establish work flow for requesting, creating, editing, publishing, and retiring content. Ensure consistent global experience and implement appropriate localization & translation strategies.

  • Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video, print and in-person. This is to be done all applicable buyer personas.

  • Design and implement brand strategy to protect and build equity of Rexnord and acquisition trademarks and trade names

  • Create and deliver executive dashboards and progress reports on marketing campaigns and results.

  • Management of writers, editors, graphic designers, digital designers, analysts, and other agency personnel; indirect influence of subject matter experts across multiple functions and business groups.

  • Customer experience leadership and support to digital/online experiences for Rexnord (PMC) web presence (including eCommerce)

  • Capture customer feedback & VOC for new breakthrough concepts and continuous improvement

  • Identify up-sell and cross-sell opportunities through content analysis, and deploying content assets for higher conversion rates.

  • Success in this position will produce the following:

  • Growth in orders from marketing origin leads

  • Website and social media traffic growth

  • Lead generation growth and conversion improvement

  • Social media followers and amplification growth

  • Sales and buying cycle reduction.

  • Positive brand recognition and global consistency across chosen published channels.

  • An increase in defined customer engagement metrics (measured by users taking the desired action; i.e. conversions, subscription, purchase, etc.).

  • Continual improvement of customer nurturing and retention through compelling content

  • An increase of new prospects into the enterprise through the consistent development and deployment of content to each persona group.

Leadership Competencies

  • Customer Focus Building strong customer relationships and delivering customer-centric solutions.

  • Business Insight Applying knowledge of business and the marketplace to advance the organization's goals.

  • Manages Complexity Making sense of complex, high quantity and sometimes contradictory information to effectively solve problems.

  • Communicates Effectively Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.

  • Instills Trust Gaining the confidence and trust of others through honesty, integrity, and authenticity.

  • Builds Effective Teams Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.

  • Ensures Accountability Holding self and others accountable to meet commitments.

  • Manages Ambiguity Operating effectively, even when things are not certain or the way forward is not clear.

  • Persuades Using compelling arguments to gain the support and commitment of others.

  • Strategic Mindset Seeing ahead to future possibilities and translating them into breakthrough strategies.

Experience and Skill Required

  • BS or BA in Business, Marketing or Communications; or technical degree MBA

  • 10-15 years experience in the field of digital marketing; subject matter expert in the following: web analytics, segmentation, personalization, marketing automation, lead generation, lead nurturing, lead scoring, lead management

  • Proven acumen and understanding of marketing and sales concepts, strategies, and tactics that support lead generation and drive revenue. Includes channel strategy, messaging development in various channels, selling tools, and audience segmentation.

  • Experience with creating & executing B2B marketing campaigns that leverage Interactive/Digital /Social Media and Web content

  • Basic understanding of SEO, SEM, PPC, UX design, UI design, interactive design, front-end web development, back-end web development, display advertising and remarketing, web content management systems, CRM, eCommerce.

  • Basic understanding of best practices within the main social media channels, which content and approaches work on each and why

  • Project management skills to manage editorial schedules and deadlines with new and ongoing campaigns. An understanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results.

  • Clear articulation of the business goal behind the creation of a campaign or series of content.

  • Ability to analyze and present content and campaign performance

  • Track record of leading and inspiring marketing talent to deliver outstanding marketing, content, promotions, and projects. Consistently challenges self and team to deliver industry-leading results.

The Company

Rexnord is a $2 billion multi-platform diversified global industrial company with exceptional and trusted brands that serve a diverse array of global end markets. Founded in 1891, Rexnord is headquartered in Milwaukee, Wisconsin, U.S.A. and employs approximately 8,000 associates worldwide. For more information about the company visit www.rexnordcorp.com.

Our Process & Motion Control platform designs, manufactures, markets and services highly engineered mechanical components that help customers increase productivity and prevent downtime. Rexnord aerospace products can be found throughout aircraft from the engine to the landing gear. Our Water Management platform offers water solutions that help protect human health and the environment.

The company is operated in a disciplined way with the Rexnord Business System (RBS), a process-based framework for world-class operating performance and continuous improvement. RBS enables speed, scalability and consistency to drive superior customer satisfaction and financial results. By deploying our RBS methodology, Rexnord continues to solidify and grow long-standing, globally competitive businesses, while systematically integrating acquisitions and finding new ways to grow.

Doing the right thing has been part of our core values for more than a century. So have volunteerism and philanthropy, and our Rexnord Foundation formalized this commitment more than 60 years ago. We make our communities better with individual and organizational volunteering, matching gifts, grants, scholarships and corporate donations.

Business Unit

Within Rexnord Power Transmission, we design, manufacture, market and service specified, highly engineered mechanical components worldwide used within complex systems where our customers' reliability requirements and the cost of failure or downtime are extremely high. We keep industry moving with products and services that enhance the reliability of equipment supporting key industries, including food, beverage & liquid, automotive, energy, and mining. Our new digital productivity platform, DiRXN (pronounced "Direction"), based on the integration of innovative Industrial Internet of Things (IIoT) and e-commerce technologies with a leading portfolio of tools, products and services, connects our customers to data and information that allows them to optimize productivity across all stages of their lifecycles.

Total Rewards and Benefits

  • Competitive Salary & Variable Incentive Compensation Plan (position specific)

  • Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance

  • Discretionary Personal Retirement Account

  • Matching 401(k) Contribution

  • Health Savings Account

  • Educational Reimbursement

  • Matching Gift Program

Equal Opportunity Employer Minority/Female/Disability/Veteran


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Director Of Marketing

Rexnord Corporation