The Director of Marketing, Business Services will join a dynamic, high performing marketing team supporting a high growth advanced analytics and data technology business. This role will be responsible for developing fully integrated and innovative marketing programs to drive awareness, create demand and foster customer retention. This position will manage and support a team of marketers that will execute marketing activities including demand generation strategies and plans, new product go-to-market activities, trade show/event experiences and content development including marketing communications such as PR and analyst relations to achieve revenue and profit targets for assigned solutions.
The position reports to the Sr. Marketing Director for the Business Services division and will support our Collections, Investigations, Business Risk Management, Credit Risk and Customer Information Management solutions. The role is based in Alpharetta, GA.
Develop fully integrated strategic marketing plans with objectives around awareness, demand generation and retention
Manage and support a team that executes marketing deliverables and tactics such as direct mail, digital advertising, paid search, email, events, social, media relations, analyst briefings, webinars, etc.
Create annual content calendar to deliver high impact messaging and thought leadership content such as eBooks, infographics, whitepapers, industry research studies, website content, social posts, blogs, video, print, public relations, etc.
Direct coordination of events (tradeshows, user conferences, customer meetings and webinars) to deliver innovative and memorable experiences
Develop marketing materials and coordinate promotion activities through internal stakeholders, agencies and vendors
Navigate matrixed environment to successfully collaborate with various cross functional teams across the organization including sales, market planning, strategy, product, other marketers in business services, corporate marketing, corporate communications and marketing operations
Work with various stakeholders for new product go-to-market product launches including development of communications, materials and promotions
Partner with sales to deliver impactful marketing programs to support new customer acquisition and installed-based initiatives such as retention and cross-sell/upsell initiatives
Leverage segmentation to drive marketing plan development
Collaborate with other marketing groups to optimize activities by leveraging ideas across multiple verticals and audiences
Manage marketing budget and work with the analytics team to track, analyze and report marketing results per initiative
Manage team of marketers to achieve goals
Other duties as assigned such as strategic input/planning, marketing deliverables for acquisition integration and product migrations when applicable
4-year college degree preferably in Marketing or Business, MBA preferred
A minimum of 10 years in marketing experience required, B2B marketing or technology fields preferred
Strong acumen in strategic planning and executing integrated marketing programs, campaigns and tactics for demand generation and retention
Experience using of marketing automation tools and CRM
Strong competency in project management and organization with ability to lead multiple projects/deadlines
Proficient with content development and management
Proven ability to uncover insights and optimize programs to meet goals using analytics
Experience with digital and direct response marketing programs
Agency and vendor management experience, including creative oversight and contract negotiations
Skilled at working in a matrix environment with multiple stakeholders and partners
Highly influential communicator with excellent written and verbal communication skills
Self-starter and passionate with strong bias towards driving results
Strong attention to detail
Critical thinker and problem solver
Ability to travel as necessary
Prior management experience required
At LexisNexis Risk Solutions, we believe in the power of data and advanced analytics for better risk management. With over 40 years of expertise, we are the trusted data analytics provider for organizations seeking actionable insights to manage risks and improve results while upholding the highest standards for security and privacy. Headquartered in metro Atlanta, LexisNexis Risk Solutions serves customers in more than 100 countries and is part of RELX Group plc, a world-leading provider of information and analytics for professional and business customers across industries. For more information, please visit www.lexisnexisrisk.com. LexisNexis Risk Solutions is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1.877.734.1938 or email@example.com.