Fortis Solutions Group Virginia Beach , VA 23452
Posted 6 days ago
Job Details
Level: Experienced
Job Location: Remote
Position Type: Full Time
Education Level: 4 Year Degree
Salary Range: Undisclosed
Travel Percentage: Up to 25%
Job Shift: Remote
Job Category: Marketing
Description
As the Director of Marketing, you will be at the forefront of Fortis Solutions Group's strategic marketing initiatives. This pivotal role requires a dynamic leader to drive brand awareness, customer acquisition, and retention, contributing significantly to our company's growth and success. You will collaborate with cross-functional teams to develop and execute innovative marketing campaigns across diverse channels, ensuring our market leadership.
Essential Duties and Responsibilities:
Strategic Leadership: Develop and implement the overall marketing strategy, focusing on brand positioning, messaging, and target audience identification to drive market leadership.
Cross-functional Collaboration: Work closely with product management, sales, and other teams to align marketing initiatives with business objectives and drive revenue growth.
Market Intelligence: Conduct market research and competitor analysis to identify opportunities, market trends, and consumer insights, informing marketing strategies.
Data Analysis: Collect, analyze, and interpret market data for short- and long-term strategy, communicating results to stakeholders.
Budget Management: Manage and optimize marketing budgets, track key performance indicators (KPIs), and report on campaign effectiveness and ROI.
Campaign Execution: Oversee the planning, development, and execution of integrated marketing campaigns across digital, social media, email, content marketing, events, and traditional advertising.
Team Leadership: Lead a high-performing marketing team, providing guidance, mentorship, and fostering a collaborative culture.
Content Development: Drive the creation of compelling content, including website copy, blog posts, social media content, videos, and other marketing collateral.
Brand Management: Ensure consistent brand identity and messaging across all marketing channels and touchpoints.
Partner Relations: Build and maintain strong relationships with external partners, agencies, and vendors.
Innovation: Stay current with industry trends and emerging technologies, continuously identifying opportunities for innovation and improvement.
Lead Generation: Manage BDRs to drive lead generation using outreach and nurture tools, measuring effectiveness with metrics/KPIs.
Market Planning: Develop a comprehensive calendar of marketing initiatives that aligns with the company's strategic goals and timelines. Coordinate with cross-functional teams to ensure all marketing activities are scheduled and integrated seamlessly.
Resource Management: Develop and manage a comprehensive calendar of marketing initiatives, ensuring resources are effectively allocated.
Additional duties as required.
Metrics/KPI Measurement:
Qualifications
Requirements:
Education and Experience:
Bachelor's degree in marketing, business administration, or a related field. MBA or advanced degree is preferred.
5+ years' experience in a senior marketing role, with a track record of driving successful marketing campaigns and achieving business objectives.
Valid driver's license with acceptable clean motor vehicle record (MVR).
Job Knowledge, Skills, and Abilities:
Excellent strategic thinking and problem-solving abilities, with a data-driven approach to decision-making.
Strong understanding of various marketing channels, including digital, social media, content marketing, events, and traditional advertising.
Proficient in market research and competitor analysis techniques to identify market opportunities and consumer insights.
Strong project management skills, with the ability to prioritize tasks, manage budgets, and meet deadlines.
Exceptional communication and presentation skills, with the ability to effectively convey complex concepts to diverse audiences.
Proficiency in marketing automation platforms, analytics tools, and CRM software. Experience with Salesforce is a preference.
Supervisory Responsibilities:
Training Requirements:
Physical Demands:
Lifting, sitting, standing, crouching, repetitive office tasks.
Pass a pre-employment drug test and subject to random drug screening.
Work Environment:
Personal Protective Equipment:
Travel requirements:
Fortis Solutions Group is committed to a diverse and inclusive workplace. We are an equal opportunity employer and therefore, do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. We celebrate diversity and are dedicated to creating an inclusive environment for all employees.
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Fortis Solutions Group